Notice
As part of Phase 3 of our return to campus plan, most units will now run tutorials, seminars and other small group learning activities on campus for the second half-year, while keeping an online version available for those students unable to return or those who choose to continue their studies online.
To check the availability of face to face activities for your unit, please go to timetable viewer. To check detailed information on unit assessments visit your unit's iLearn space or consult your unit convenor.
Unit convenor and teaching staff |
Unit convenor and teaching staff
Unit Convenor
Miles Yang
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Credit points |
Credit points
10
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Prerequisites |
Prerequisites
(Admission to MBA or PGDipMgt or GradDipMgt or GradCertMgt or MEngMgt or MSocEntre or GradCertSocEntre) or (admission to MAppFin or MAppFin(Adv) and (AFCP801 or AFCP8001))
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Corequisites |
Corequisites
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Co-badged status |
Co-badged status
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Unit description |
Unit description
This unit analyses the theories behind, and practical applications of, strategic frameworks used to achieve sustainable competitive advantage. You will learn why organisations change their strategic direction, the importance of those changes, and the process that leads to such key decisions. Importantly, there are no "universal solutions", only differing perspectives which can help you make competitively sustainable strategic decisions.
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Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates
On successful completion of this unit, you will be able to:
Late Assessment Policy:
Late assessment submissions must be submitted through the appropriate submission link in iLearn. No extensions will be granted unless an application for Special Consideration is made and approved. There will be a deduction of 10% of the total available marks made from the total awarded mark for each 24 hour period or part thereof that the submission is late. Late submissions will not be accepted after solutions have been discussed and/or made available.
Note: applications for Special Consideration Policy must be made within 5 (five) business days of the due date and time
Name | Weighting | Hurdle | Due |
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Strategy Evaluation | 40% | No | Session 7 |
Group presentation and individual analysis (written) | 60% | No | Presentation - Session 9; Individual Analysis - Session 10 |
Assessment Type 1: Case study/analysis
Indicative Time on Task 2: 20 hours
Due: Session 7
Weighting: 40%
Lecturer assigned case study. Students will write 2,500 words on strategic theories and analysis.
Assessment Type 1: Project
Indicative Time on Task 2: 45 hours
Due: Presentation - Session 9; Individual Analysis - Session 10
Weighting: 60%
Students will use their knowledge of strategy theories and frameworks in the context of a current issue. A set of key themes need to be addressed. Whilst students work in a group, parts of this task are assessed individually. Each student will make an oral presentation as part of a group, of up to 30 minutes per group. This will form a group mark of 20%. The remaining 40% of the marks will be derived from the 2,500-word individual written submission.
1 If you need help with your assignment, please contact:
2 Indicative time-on-task is an estimate of the time required for completion of the assessment task and is subject to individual variation
Recommended (Optional) Textbook |
Johnson, G., Whittington, R., Scholes, K., Angwin, D. and Regner, P. (2017). Exploring strategy. 11th edition. Harlow, UK: Pearson Education Limited. ISBN: 9781292145129 |
Unit Web Page |
The web page for this unit can be found at: https://ilearn.mq.edu.au/login/ |
Technology Used and Required |
Students are required to have access to a personal computer and familiarise themselves with iLearn (https://ilearn.mq.edu.au/login/).
iLearn will be used to post lecture slides, assessment details, student grades and as a means of communication between staff members and students. |
Delivery Format and Other Details |
Number and length of classes: Weekly pre-recorded lecture and live Zoom sessions unless indicated otherwise in the lecture schedule. Classes may vary due to public holiday(s) The timetable for classes can be found on the University web site at: http://www.timetables.mq.edu.au/ |
Recommended readings |
Recommended readings are provided via the links on the iLearn Unit page |
Inherent Requirements |
None |
Session |
Topic (The proposed program might be subject to some minor changes as the term progresses) |
1 |
Leading the Way: The Strategy Concept and Course Introduction |
2 |
Understanding the Market |
3 |
Understanding Your Organisation |
4 |
Designing Business Strategies |
5 |
Designing Corporate Strategies |
6 |
Strategy Simulation |
7 |
Blue Ocean Strategy |
8 |
Designing Sustainable Strategies |
9 |
Contemporary Issues in Strategy |
10 |
Bringing It All Together; Overview |
Macquarie University policies and procedures are accessible from Policy Central (https://staff.mq.edu.au/work/strategy-planning-and-governance/university-policies-and-procedures/policy-central). Students should be aware of the following policies in particular with regard to Learning and Teaching:
Students seeking more policy resources can visit the Student Policy Gateway (https://students.mq.edu.au/support/study/student-policy-gateway). It is your one-stop-shop for the key policies you need to know about throughout your undergraduate student journey.
If you would like to see all the policies relevant to Learning and Teaching visit Policy Central (https://staff.mq.edu.au/work/strategy-planning-and-governance/university-policies-and-procedures/policy-central).
Macquarie University students have a responsibility to be familiar with the Student Code of Conduct: https://students.mq.edu.au/study/getting-started/student-conduct
Results published on platform other than eStudent, (eg. iLearn, Coursera etc.) or released directly by your Unit Convenor, are not confirmed as they are subject to final approval by the University. Once approved, final results will be sent to your student email address and will be made available in eStudent. For more information visit ask.mq.edu.au or if you are a Global MBA student contact globalmba.support@mq.edu.au
Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/
Learning Skills (mq.edu.au/learningskills) provides academic writing resources and study strategies to help you improve your marks and take control of your study.
The Library provides online and face to face support to help you find and use relevant information resources.
Students with a disability are encouraged to contact the Disability Service who can provide appropriate help with any issues that arise during their studies.
For all student enquiries, visit Student Connect at ask.mq.edu.au
If you are a Global MBA student contact globalmba.support@mq.edu.au
For help with University computer systems and technology, visit http://www.mq.edu.au/about_us/offices_and_units/information_technology/help/.
When using the University's IT, you must adhere to the Acceptable Use of IT Resources Policy. The policy applies to all who connect to the MQ network including students.