Students
MKTG2002 – Marketing Research
2020 – Session 2, Special circumstance
Notice
As part of Phase 3 of our return to campus plan, most units will now run tutorials, seminars and other small group learning activities on campus for the second half-year, while keeping an online version available for those students unable to return or those who choose to continue their studies online.
To check the availability of face to face activities for your unit, please go to timetable viewer. To check detailed information on unit assessments visit your unit's iLearn space or consult your unit convenor.
General Information
Download as PDF
| Unit convenor and teaching staff |
Unit convenor and teaching staff
Unit Convenor
Muhammad Abid
Contact via Via email
Online and Room 223, 4 Eastern Road
Friday 9:30am to 11:00am
Oliver Manlutac
|
|---|---|
| Credit points |
Credit points
10
|
| Prerequisites |
Prerequisites
MKTG1001 or MKTG101
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| Corequisites |
Corequisites
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| Co-badged status |
Co-badged status
|
| Unit description |
Unit description
Marketing research is a key activity of successful organizations, enabling them to learn about consumers and markets. This knowledge helps organizations to identify potential opportunities in the market and make strategic decisions that support and sustain their competitiveness. This unit equips students with knowledge about the role and processes of marketing research. The focus of the unit is on developing students’ skills to identify appropriate marketing research techniques to design and implement marketing research projects that solve marketing problems. In the unit, students gain knowledge of statistical software to analyze data. Students also learn how to interpret statistical output to make marketing decisions and communicate their findings through oral and written communication. |
Important Academic Dates
Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates
Learning Outcomes
On successful completion of this unit, you will be able to:
- ULO1: Explain and evaluate marketing research theories and concepts to identify marketing problems.
- ULO2: Apply marketing research concepts and techniques to solve marketing problems in collaboration both as an individual and as a group.
- ULO3: Use statistical software to analyse and interpret marketing information and communicate findings orally and in writing.
General Assessment Information
Late assessment submissions must also be submitted through the appropriate submission link in iLearn. No extensions will be granted unless an application for Special Consideration is made and approved. There will be a deduction of 10% of the total available marks made from the total awarded mark for each 24 hour period or part thereof that the submission is late. Late submissions will not be accepted after solutions have been discussed and/or made available.
Note: Further information on submitting an Application for Special Consideration can be found at https://students.mq.edu.au/study/my-study-program/special-consideration
Assessment Tasks
| Name | Weighting | Hurdle | Due |
|---|---|---|---|
| Participatory Task | 15% | No | Week 3 to Week 8 |
| Online Examination | 40% | No | Exam period |
| Project | 45% | No | Week 7 and Week 13 |
Participatory Task
Assessment Type 1: Quiz/Test
Indicative Time on Task 2: 9 hours
Due: Week 3 to Week 8
Weighting: 15%
Six weekly multiple choice quizzes. The 5 best results are chosen. Each quiz is worth 3%.
On successful completion you will be able to:
- Explain and evaluate marketing research theories and concepts to identify marketing problems.
- Apply marketing research concepts and techniques to solve marketing problems in collaboration both as an individual and as a group.
Online Examination
Assessment Type 1: Examination
Indicative Time on Task 2: 14 hours
Due: Exam period
Weighting: 40%
A three-hour online examination (open book) will be held during the University Examination period.
On successful completion you will be able to:
- Explain and evaluate marketing research theories and concepts to identify marketing problems.
- Use statistical software to analyse and interpret marketing information and communicate findings orally and in writing.
Project
Assessment Type 1: Project
Indicative Time on Task 2: 40 hours
Due: Week 7 and Week 13
Weighting: 45%
The project consists of two submissions; Research Proposal (20%) and Final Report (25%). The total word length for the Project is 4,900 words.
On successful completion you will be able to:
- Explain and evaluate marketing research theories and concepts to identify marketing problems.
- Apply marketing research concepts and techniques to solve marketing problems in collaboration both as an individual and as a group.
- Use statistical software to analyse and interpret marketing information and communicate findings orally and in writing.
1 If you need help with your assignment, please contact:
- the academic teaching staff in your unit for guidance in understanding or completing this type of assessment
- the Writing Centre for academic skills support.
2 Indicative time-on-task is an estimate of the time required for completion of the assessment task and is subject to individual variation
Delivery and Resources
Classes
- 3 hours online and face-to-face teaching per week consisting of: 1 x 1 hours pre-recorded lecture, 1 x 1 hours zoom session/tutorial/lab exercises, and 1 x 1 hours online learning activities. Tutorials commence in Week 2
- The timetable for classes can be found on the University website at: http://www.timetables.mq.edu.au/
Required and Recommended Texts and/or Materials
Prescribed text:
-
D’Alessandro, Lowe, Winzar, Zikmund, Babin (2017) Marketing Research: 4th Asia-Pacific Edition with Student Resource Access. Cengage: ISBN 9780170369824
Recommended texts:
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Kirkpatrick & Feeney (2016) A Simple Guide to IBM SPSS Statistics - version 23.0. Cengage: ISBN9781305877719
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Allen, Bennett, and Heritage. (2014), SPSS Statistics Version 22- A Practical Guide, 3ed. Cengage: ISBN-10: 0-17-034897-0
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Emerson, L. (2013), Writing Guidelines for Business Students, 5ed. Cengage: ISBN-10: 0-17-021638-1
These texts can be purchased from the Macquarie University Co-op Bookshop.
They are also available in the Macquarie Library.
Technology Used and Required
- Students will need to have access to a personal computer, with access to the Internet and word processor software.
- In laboratories, we will use MS-Word, MS-Excel, and SPSS statistical software.
Unit Web Page
- The web page for this unit can be found at: iLearn http://ilearn.mq.edu.au
- All announcements and resources will be available on the web site. Resource materials include lecture slides, practice questions, case studies and practice exam questions for both the within-semester and final exams. There is also different forums for student interaction and contact with faculty. You should consult the course Website everyday for messages and updates.
Learning and Teaching Activities
This unit is taught using lectures, tutorials, and online learning activities.
- Lectures serve to highlight key topics and elaborate on important or difficult topics. They are not a summary of, or a substitute for, the textbook or other resources.
- Tutorials serve to give students practice in applying concepts and developing skills in critical and logical thinking, information gathering and analysis.
- Online learning activities include online quizzes, pre-recorded videos that give overview of tutorial activities and cover different concepts related to these activities, and post discussion questions on discussion forum related to every week topic.
Students are expected to listen pre-recorded lecture videos and write down the points if they face any issue. In every week, online session will be conducted to address students lecture related queries. There is also an applied marketing research project assisting students to apply concepts introduced in course to the marketing environment. This will be introduced within the lecture videos and also through separate videos related to different components of this project.
Qualtrics
Qualtrics is the #1 online questionnaire tool in the world.
Satisfactory Completion of Unit
- It is normally expected that students attempt all assessment tasks for this unit. Students are required to accumulate at least 50% of the total marks possible in order to satisfactorily pass this unit.
Unit Schedule
Please refer to iLearn...
Policies and Procedures
Macquarie University policies and procedures are accessible from Policy Central (https://staff.mq.edu.au/work/strategy-planning-and-governance/university-policies-and-procedures/policy-central). Students should be aware of the following policies in particular with regard to Learning and Teaching:
- Academic Appeals Policy
- Academic Integrity Policy
- Academic Progression Policy
- Assessment Policy
- Fitness to Practice Procedure
- Grade Appeal Policy
- Complaint Management Procedure for Students and Members of the Public
- Special Consideration Policy (Note: The Special Consideration Policy is effective from 4 December 2017 and replaces the Disruption to Studies Policy.)
Students seeking more policy resources can visit the Student Policy Gateway (https://students.mq.edu.au/support/study/student-policy-gateway). It is your one-stop-shop for the key policies you need to know about throughout your undergraduate student journey.
If you would like to see all the policies relevant to Learning and Teaching visit Policy Central (https://staff.mq.edu.au/work/strategy-planning-and-governance/university-policies-and-procedures/policy-central).
Student Code of Conduct
Macquarie University students have a responsibility to be familiar with the Student Code of Conduct: https://students.mq.edu.au/study/getting-started/student-conduct
Results
Results published on platform other than eStudent, (eg. iLearn, Coursera etc.) or released directly by your Unit Convenor, are not confirmed as they are subject to final approval by the University. Once approved, final results will be sent to your student email address and will be made available in eStudent. For more information visit ask.mq.edu.au or if you are a Global MBA student contact globalmba.support@mq.edu.au
Student Support
Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/
Learning Skills
Learning Skills (mq.edu.au/learningskills) provides academic writing resources and study strategies to help you improve your marks and take control of your study.
The Library provides online and face to face support to help you find and use relevant information resources.
Student Services and Support
Students with a disability are encouraged to contact the Disability Service who can provide appropriate help with any issues that arise during their studies.
Student Enquiries
For all student enquiries, visit Student Connect at ask.mq.edu.au
If you are a Global MBA student contact globalmba.support@mq.edu.au
IT Help
For help with University computer systems and technology, visit http://www.mq.edu.au/about_us/offices_and_units/information_technology/help/.
When using the University's IT, you must adhere to the Acceptable Use of IT Resources Policy. The policy applies to all who connect to the MQ network including students.
Changes from Previous Offering
Following two changes were made in the assessment task:
- Individual reflection task has removed.
- Report A and Report B have merged together under the name of Research Proposal. Research proposal do not have any qualitative research part.