Due to COVID-19, MMBA8020 Session 3 will be delivered remotely. The delivery will include a combination of short video lectures, online readings and discussions, case discussions, online activities, and weekly live classes.
It is important that you complete the required readings and activities to participate in the discussion forums and live classes.
Mandatory readings and case studies will be uploaded to iLearn for each session.
Kotler & Keller, Marketing Management, 15th edition, 2016
Osterwalder, Alexander & Pigneur, Yves (2010) Business Model Generation, First Edition, Wiley, ISBN: 978-0470-87641-1