Students
MKTG8001 – Principles of International Marketing
2020 – Session 2, Special circumstance
Notice
As part of Phase 3 of our return to campus plan, most units will now run tutorials, seminars and other small group learning activities on campus for the second half-year, while keeping an online version available for those students unable to return or those who choose to continue their studies online.
To check the availability of face to face activities for your unit, please go to timetable viewer. To check detailed information on unit assessments visit your unit's iLearn space or consult your unit convenor.
General Information
Download as PDF
| Unit convenor and teaching staff |
Unit convenor and teaching staff
UC, Lecdturer
June Buchanan
Contact via email
Email to request a zoom consultation
|
|---|---|
| Credit points |
Credit points
10
|
| Prerequisites |
Prerequisites
MKTG696 or MKTG6096 or MGNT607 or MGNT609 or MKTG6009
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| Corequisites |
Corequisites
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| Co-badged status |
Co-badged status
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| Unit description |
Unit description
As geographical and cultural barriers diminish, increasing opportunities appear for companies to market and sell their products internationally. International marketing is the multinational process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organisational objectives. In this unit, students will apply international marketing theories and concepts to solve international marketing problems ethically and responsibly. Students will develop insights into team dynamics via working in teams with people from different cultures. Students will critically analyse and apply international marketing theories and concepts to develop an international marketing plan. |
Important Academic Dates
Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates
Learning Outcomes
On successful completion of this unit, you will be able to:
- ULO1: Critically analyse and apply international marketing theories and concepts to assess and solve international marketing problems ethically and responsibly.
- ULO2: Examine and critically reflect on team dynamics and individual practices that impact on working relationships with others as part of a team
- ULO3: Develop a well justified international marketing plan for a company’s international expansion
General Assessment Information
Late assessment submissions must also be submitted through the appropriate submission link in iLearn. No extensions will be granted unless an application for Special Consideration is made and approved. There will be a deduction of 10% of the total available marks made from the total awarded mark for each 24 hour period or part thereof that the submission is late. Late submissions will not be accepted after solutions have been discussed and/or made available.
Note: Further information on submitting an Application for Special Consideration can be found at https://students.mq.edu.au/study/my-study-program/special-consideration
Assessment Tasks
| Name | Weighting | Hurdle | Due |
|---|---|---|---|
| Interactive Activity | 20% | No | Case Study: Week 4; Simulation Reflection: Week 7 |
| Research Project | 50% | No | Week 12 |
| Teamwork Reflective Essay | 30% | No | Week 9 |
Interactive Activity
Assessment Type 1: Case study/analysis
Indicative Time on Task 2: 8 hours
Due: Case Study: Week 4; Simulation Reflection: Week 7
Weighting: 20%
Students work in teams on the activity. Students work on the case study together - the individual component is a recorded presentation on the case study. Students play the simulation together then submit an individual reflection on the simulation. Length of written: 1,500 word. Length of case study recorded presentation: 7 minutes per student.
On successful completion you will be able to:
- Critically analyse and apply international marketing theories and concepts to assess and solve international marketing problems ethically and responsibly.
Research Project
Assessment Type 1: Project
Indicative Time on Task 2: 24 hours
Due: Week 12
Weighting: 50%
Students work in teams of 4 and each team chooses one topic from the 4 Ps of international marketing. The team-based written Research Project (25%) is a maximum of 2,000 words. The individual component is a recorded presentation, of up to 7 minutes.
On successful completion you will be able to:
- Develop a well justified international marketing plan for a company’s international expansion
Teamwork Reflective Essay
Assessment Type 1: Reflective Writing
Indicative Time on Task 2: 20 hours
Due: Week 9
Weighting: 30%
This assessment requires students to research, analyse and apply teamwork concepts in an international marketing context. This written reflection is team based (15%) and the recorded presentation (15%) is individually assessed. Length of written: 1,000 words. Length of recorded presentation: max. 7 minutes per student.
On successful completion you will be able to:
- Critically analyse and apply international marketing theories and concepts to assess and solve international marketing problems ethically and responsibly.
- Examine and critically reflect on team dynamics and individual practices that impact on working relationships with others as part of a team
1 If you need help with your assignment, please contact:
- the academic teaching staff in your unit for guidance in understanding or completing this type of assessment
- the Writing Centre for academic skills support.
2 Indicative time-on-task is an estimate of the time required for completion of the assessment task and is subject to individual variation
Delivery and Resources
Fully online.
Pre-recorded weekly lectures
One hour Workshops each week via Zoom
Unit Schedule
Please refer to iLearn for details
Policies and Procedures
Macquarie University policies and procedures are accessible from Policy Central (https://staff.mq.edu.au/work/strategy-planning-and-governance/university-policies-and-procedures/policy-central). Students should be aware of the following policies in particular with regard to Learning and Teaching:
- Academic Appeals Policy
- Academic Integrity Policy
- Academic Progression Policy
- Assessment Policy
- Fitness to Practice Procedure
- Grade Appeal Policy
- Complaint Management Procedure for Students and Members of the Public
- Special Consideration Policy (Note: The Special Consideration Policy is effective from 4 December 2017 and replaces the Disruption to Studies Policy.)
Students seeking more policy resources can visit the Student Policy Gateway (https://students.mq.edu.au/support/study/student-policy-gateway). It is your one-stop-shop for the key policies you need to know about throughout your undergraduate student journey.
If you would like to see all the policies relevant to Learning and Teaching visit Policy Central (https://staff.mq.edu.au/work/strategy-planning-and-governance/university-policies-and-procedures/policy-central).
Student Code of Conduct
Macquarie University students have a responsibility to be familiar with the Student Code of Conduct: https://students.mq.edu.au/study/getting-started/student-conduct
Results
Results published on platform other than eStudent, (eg. iLearn, Coursera etc.) or released directly by your Unit Convenor, are not confirmed as they are subject to final approval by the University. Once approved, final results will be sent to your student email address and will be made available in eStudent. For more information visit ask.mq.edu.au or if you are a Global MBA student contact globalmba.support@mq.edu.au
Student Support
Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/
Learning Skills
Learning Skills (mq.edu.au/learningskills) provides academic writing resources and study strategies to help you improve your marks and take control of your study.
The Library provides online and face to face support to help you find and use relevant information resources.
Student Services and Support
Students with a disability are encouraged to contact the Disability Service who can provide appropriate help with any issues that arise during their studies.
Student Enquiries
For all student enquiries, visit Student Connect at ask.mq.edu.au
If you are a Global MBA student contact globalmba.support@mq.edu.au
IT Help
For help with University computer systems and technology, visit http://www.mq.edu.au/about_us/offices_and_units/information_technology/help/.
When using the University's IT, you must adhere to the Acceptable Use of IT Resources Policy. The policy applies to all who connect to the MQ network including students.