Notice
As part of Phase 3 of our return to campus plan, most units will now run tutorials, seminars and other small group learning activities on campus for the second half-year, while keeping an online version available for those students unable to return or those who choose to continue their studies online.
To check the availability of face to face activities for your unit, please go to timetable viewer. To check detailed information on unit assessments visit your unit's iLearn space or consult your unit convenor.
Unit convenor and teaching staff |
Unit convenor and teaching staff
June Buchanan
Email to request a zoom consultation
|
---|---|
Credit points |
Credit points
10
|
Prerequisites |
Prerequisites
130cp at 1000 level or above including ((MKTG202 or MKTG2002) or (MKTG204 or MKTG2004) or (MKTG208 or MKTG2008))
|
Corequisites |
Corequisites
|
Co-badged status |
Co-badged status
|
Unit description |
Unit description
The world is becoming increasingly globalised. Companies need the competency to think globally to evaluate the global marketplace, identify challenges in various markets outside their domestic market, and effectively engage in a range of processes required for successful marketing globally.
This unit develops students’ knowledge of the management of global marketing by examining the key environmental factors and how marketing management decisions are affected by those environmental factors. Students learn about global competitiveness, market entry options, and standardisation versus customisation of market offerings.
|
Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates
On successful completion of this unit, you will be able to:
Late assessment submissions must also be submitted through the appropriate submission link in iLearn. No extensions will be granted unless an application for Special Consideration is made and approved. There will be a deduction of 10% of the total available marks made from the total awarded mark for each 24 hour period or part thereof that the submission is late. Late submissions will not be accepted after solutions have been discussed and/or made available.
Note: Further information on submitting an Application for Special Consideration can be found at https://students.mq.edu.au/study/my-study-program/special-consideration
Name | Weighting | Hurdle | Due |
---|---|---|---|
individual workshop/online activities | 80% | No | Assessment 1: Week 4; Assessment 2: Week 6 |
Critical reflection | 20% | No | Week 12 Thursday 5 pm |
Assessment Type 1: Project
Indicative Time on Task 2: 35 hours
Due: Assessment 1: Week 4; Assessment 2: Week 6
Weighting: 80%
Assessment 1: In Workshop/online activities worth 30%. Individually assessed. Assessment 2: The Group Presentation will be assessed as a group (25%) and also assessed individually (25%) The group presentation s a maximum of 7 minutes for each student - the overall project requires students to critically analyse the Porter Diamond Model for the home and host country supported by academic literature.
Assessment Type 1: Reflective Writing
Indicative Time on Task 2: 10 hours
Due: Week 12 Thursday 5 pm
Weighting: 20%
Assessment 3: This is an individual assessment which requires students to critically reflect on working with their group members. Length: max. 1,500 words
1 If you need help with your assignment, please contact:
2 Indicative time-on-task is an estimate of the time required for completion of the assessment task and is subject to individual variation
Weekly lectures and tutorials. Tutorials commence Week 2.
Lectures are pre-recorded.
Students are expected to prepare assigned tasks for the weekly tutorials (f2f and/or online) and to fully participate in their tutorials.
Students submit written assessments to the Turnitin link on iLearn. Students record their presentations and provide the ECHO recording link in the submission link on iLearn.
Prescribed text is:
Fletcher and Crawford (2017). International Marketing : An Asia Pacific Perspective (7th Edition). Pearson
https://pearson.com.au/9781488611162
International Marketing: An Asia-Pacific Perspective eBook, 7th Edition
https://pearson.com.au/9781488611179
Please refer to iLearn
Macquarie University policies and procedures are accessible from Policy Central (https://staff.mq.edu.au/work/strategy-planning-and-governance/university-policies-and-procedures/policy-central). Students should be aware of the following policies in particular with regard to Learning and Teaching:
Students seeking more policy resources can visit the Student Policy Gateway (https://students.mq.edu.au/support/study/student-policy-gateway). It is your one-stop-shop for the key policies you need to know about throughout your undergraduate student journey.
If you would like to see all the policies relevant to Learning and Teaching visit Policy Central (https://staff.mq.edu.au/work/strategy-planning-and-governance/university-policies-and-procedures/policy-central).
Macquarie University students have a responsibility to be familiar with the Student Code of Conduct: https://students.mq.edu.au/study/getting-started/student-conduct
Results published on platform other than eStudent, (eg. iLearn, Coursera etc.) or released directly by your Unit Convenor, are not confirmed as they are subject to final approval by the University. Once approved, final results will be sent to your student email address and will be made available in eStudent. For more information visit ask.mq.edu.au or if you are a Global MBA student contact globalmba.support@mq.edu.au
Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/
Learning Skills (mq.edu.au/learningskills) provides academic writing resources and study strategies to help you improve your marks and take control of your study.
The Library provides online and face to face support to help you find and use relevant information resources.
Students with a disability are encouraged to contact the Disability Service who can provide appropriate help with any issues that arise during their studies.
For all student enquiries, visit Student Connect at ask.mq.edu.au
If you are a Global MBA student contact globalmba.support@mq.edu.au
For help with University computer systems and technology, visit http://www.mq.edu.au/about_us/offices_and_units/information_technology/help/.
When using the University's IT, you must adhere to the Acceptable Use of IT Resources Policy. The policy applies to all who connect to the MQ network including students.