Notice
As part of Phase 3 of our return to campus plan, most units will now run tutorials, seminars and other small group learning activities on campus for the second half-year, while keeping an online version available for those students unable to return or those who choose to continue their studies online.
To check the availability of face to face activities for your unit, please go to timetable viewer. To check detailed information on unit assessments visit your unit's iLearn space or consult your unit convenor.
Unit convenor and teaching staff |
Unit convenor and teaching staff
Terri Senft
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Credit points |
Credit points
10
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Prerequisites |
Prerequisites
Admission to MMediaComm or MCrInd or MIC
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Corequisites |
Corequisites
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Co-badged status |
Co-badged status
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Unit description |
Unit description
This unit will offer students an advanced understanding of the key role social media now plays in professional media practice and the way it is reshaping public debate and media business models. It will involve students in integrating emerging online platforms and technologies into media practice, including news gathering, feature and current affairs production, and opinion writing. Students will analyse the way mainstream media organisations are utilising social media to produce and augment media production and enlist media users in producing content. They will also examine the way social and online media have opened up new possibilities for media producers to bypass traditional media organisations and attract large audiences using blogs, Twitter and Youtube. |
Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates
On successful completion of this unit, you will be able to:
Assignment grading
All assignments of this unit are aligned to the standards outlined in the Macquarie University Assessment Policy (https://staff.mq.edu.au/work/strategy-planning-and-governance/university-policies-and-procedures/policies/assessment). Marking rubric for each of the assignments is available on the iLearn. Students are expected to read the rubric before working on the assignment.
Late submission:
Name | Weighting | Hurdle | Due |
---|---|---|---|
Illustrated Glossary Entry | 50% | No | Friday, September 11, 2020 by 11:59 pm |
Video presentation | 50% | No | Wednesday November 11, 2020 by 11:59 pm |
Assessment Type 1: Qualitative analysis task
Indicative Time on Task 2: 50 hours
Due: Friday, September 11, 2020 by 11:59 pm
Weighting: 50%
In class, you will receive a list of concepts we have covered to date. For this task, you will be expected to create a visual glossary entry that engages with ONE concept from this list. To do this, you will create a document where you: - define your concept using your own words and illustrated with a captioned image; - theorise that concept, using a scholarly quote from a class reading, illustrated with a captioned image; - complicate that concept, introducing an example of your choice, illustrated with a captioned image.
Refer to iLearn for further information.
Assessment Type 1: Media presentation
Indicative Time on Task 2: 50 hours
Due: Wednesday November 11, 2020 by 11:59 pm
Weighting: 50%
The purpose of this task is to assess your capacity to practically engage with social media theory, by way of a social media-friendly format, a short video. For this task, you will be expected to create a video of no more than 3-5 minutes.
Refer to iLearn for further information.
1 If you need help with your assignment, please contact:
2 Indicative time-on-task is an estimate of the time required for completion of the assessment task and is subject to individual variation
Start of classes and tutorials
Delivery of unit
This unit will be delivered as two-hour interactive seminar. It will combine lecture-style material with guided inquiry, production tasks, writing workshops, small group activities and discussions.
For current updates, classrooms and times please consult the MQU Timetables website: http://www.timetables.mq.edu.au
Lecture portions of the class will be recorded for review purposes only. See Echo block on iLearn for filmed weekly lectures. Discussions and activities will be available via archived Zoom recording link.
Attendance Policy
Students are expected to attend all seminars this semester. They may opt for either in-person attendance where feasible, or remote delivery via Zoom. No part of this class is optional: all lectures, workshops, and peer-review sessions deliver content and are a central component of meeting the learning outcomes in this unit. Students who elect to not attend class will miss out on unit content and learning activities, and do so at their own risk.
Readings and Other Media
Please consult the iLearn site for weekly readings and media
Laptop Policy
Please DO bring your own devices for use in class (laptops or tablets + mobile phones). The library has laptops and iPads available for lending if you don't have your own. http://www.mq.edu.au/about/campus-services-and-facilities/library/facilities/computer- facilities and there are other computer labs on campus. Please also bring a pen or pencil and paper to class.
Other Technology Matters
Students are expected to make use of everyday information technologies to complete their assignments (i.e. Personal Computers, mobile Phones, freely available editing software and online publishing platforms). As this is not a production unit, students should not contact the department's technical staff for equipment or support. Feel free to challenge yourself but work within your technical abilities.
Feedback
Feedback in this unit is available in multiple forms:
Date | Seminar Week |
Notes |
Week starting July 28, 2020. | No classes today | No MA classes scheduled Week 1 |
Week starting August 2, 2020 | Week 1 (except Monday classes-- see note) | No Monday classes due to national holiday |
Week starting August 9, 2020 | Week 2 | |
Week starting August 16, 2020 | Week 3 | |
Week starting August 23, 2020 | Week 4 | |
Week starting August 30, 2020 | Week 5 | |
Week starting September 6, 2020 | Week 6 | Assessment 1 due Friday Sept 11, 2020 School Break Begins after this week (Resume September 27, 2020) |
Week starting September 27, 2020 | Week 7 | |
Week starting October 4, 2020 | Week 8 (except Monday classes-- see note) | No Monday classes due to national holiday |
Week starting October 11, 2020 | Week 9 | |
Week starting October 18, 2020 | Week 10 | |
Week starting October 25, 2020 | Monday students: Makeup class for holiday breaks | A2 due Wednesday November 11, 2020 |
Macquarie University policies and procedures are accessible from Policy Central (https://staff.mq.edu.au/work/strategy-planning-and-governance/university-policies-and-procedures/policy-central). Students should be aware of the following policies in particular with regard to Learning and Teaching:
Students seeking more policy resources can visit the Student Policy Gateway (https://students.mq.edu.au/support/study/student-policy-gateway). It is your one-stop-shop for the key policies you need to know about throughout your undergraduate student journey.
If you would like to see all the policies relevant to Learning and Teaching visit Policy Central (https://staff.mq.edu.au/work/strategy-planning-and-governance/university-policies-and-procedures/policy-central).
Macquarie University students have a responsibility to be familiar with the Student Code of Conduct: https://students.mq.edu.au/study/getting-started/student-conduct
Results published on platform other than eStudent, (eg. iLearn, Coursera etc.) or released directly by your Unit Convenor, are not confirmed as they are subject to final approval by the University. Once approved, final results will be sent to your student email address and will be made available in eStudent. For more information visit ask.mq.edu.au or if you are a Global MBA student contact globalmba.support@mq.edu.au
Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/
Learning Skills (mq.edu.au/learningskills) provides academic writing resources and study strategies to help you improve your marks and take control of your study.
The Library provides online and face to face support to help you find and use relevant information resources.
Students with a disability are encouraged to contact the Disability Service who can provide appropriate help with any issues that arise during their studies.
For all student enquiries, visit Student Connect at ask.mq.edu.au
If you are a Global MBA student contact globalmba.support@mq.edu.au
For help with University computer systems and technology, visit http://www.mq.edu.au/about_us/offices_and_units/information_technology/help/.
When using the University's IT, you must adhere to the Acceptable Use of IT Resources Policy. The policy applies to all who connect to the MQ network including students.