Notice
As part of Phase 3 of our return to campus plan, most units will now run tutorials, seminars and other small group activities on campus, and most will keep an online version available to those students unable to return or those who choose to continue their studies online.
To check the availability of face-to-face and online activities for your unit, please go to timetable viewer. To check detailed information on unit assessments visit your unit's iLearn space or consult your unit convenor.
Unit convenor and teaching staff |
Unit convenor and teaching staff
Unit Convenor
Dr Roger Moser
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Credit points |
Credit points
10
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Prerequisites |
Prerequisites
MMBA8055 or MMBA8050
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Corequisites |
Corequisites
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Co-badged status |
Co-badged status
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Unit description |
Unit description
Digitisation, IoT, robotics and artificial intelligence are key concerns for executives and business leaders. These technologies, along with other developments, create a VUCA world where existing business models are made obsolete. Organisations need to update their strategies to create a fit between their value creation, value capture and value delivery activities (i.e. business models) and their competitive environment. To do so, it is essential to understand the potential and limitations of these digital technologies and other developments, in the context of an organisation’s business model and competitive strategy. Through real-world case studies, this unit presents, discusses and analyses actionable insights into how digital technologies have affected an organisation’s business model, digital infrastructure and strategy, and is used by organisations to create a competitive advantage. |
Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates
On successful completion of this unit, you will be able to:
Late Assessment Policy:
Late Assessments must also be submitted through Turnitin. No extensions will be granted. There will be a deduction of 10% of the total available marks made from the total awarded mark for each 24 hour period or part thereof that the submission is late (for example, 25 hours late in submission incurs a 40% penalty). Late submissions will be accepted up to 96 hours after the due date and time.
This penalty does not apply for cases in which an application for Special Consideration is made and approved. Note: applications for Special Consideration Policy must be made within 5 (five) business days of the due date and time.
Name | Weighting | Hurdle | Due |
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Digital Business Model (Design) | 40% | No | 8th May 2021 |
Strategy Report | 60% | No | 30th May 2021 |
Assessment Type 1: Design Task
Indicative Time on Task 2: 30 hours
Due: 8th May 2021
Weighting: 40%
This group assignment will require students to design a digital business model for an allocated organisation.
Students will be required to: 1) Submit a 1,000-word report to describe the designed business model (20%); and 2) Present and defend the designed business model in a presentation (20%).
Assessment Type 1: Case study/analysis
Indicative Time on Task 2: 30 hours
Due: 30th May 2021
Weighting: 60%
Students will be required to submit a 2,000-word report to describe the necessary transformational activities the allocated organisation needs to implement in order to realise the designed business model.
1 If you need help with your assignment, please contact:
2 Indicative time-on-task is an estimate of the time required for completion of the assessment task and is subject to individual variation
Required text |
All relevant texts and videos can be found at: https://ilearn.mq.edu.au/login/ |
Unit web page |
The web page for this unit can be found at: https://ilearn.mq.edu.au/login/ |
Technology Used and Required |
Students are required to have access to a personal computer and familiarise themselves with iLearn (https://ilearn.mq.edu.au/login/). iLearn will be used to post lecture slides, assessment details, student grades and as a means of communication between staff members and students. |
Delivery Format and Other Details |
Number and length of classes: This class is taught over two weekend block classes. The first block runs Fri-Sun, and the second block runs three weeks later from Sat-Sun. Each day consists of 2 x 4-hour classes, each including lecture and seminar activities. Classes may vary due to public holiday(s).The timetable for classes can be found on the University web site at: http://www.timetables.mq.edu.au/
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Recommended readings |
Recommended readings are provided via the links on the iLearn Unit page |
Inherent requirements | None |
Please see iLearn.
Macquarie University policies and procedures are accessible from Policy Central (https://policies.mq.edu.au). Students should be aware of the following policies in particular with regard to Learning and Teaching:
Students seeking more policy resources can visit Student Policies (https://students.mq.edu.au/support/study/policies). It is your one-stop-shop for the key policies you need to know about throughout your undergraduate student journey.
To find other policies relating to Teaching and Learning, visit Policy Central (https://policies.mq.edu.au) and use the search tool.
Macquarie University students have a responsibility to be familiar with the Student Code of Conduct: https://students.mq.edu.au/admin/other-resources/student-conduct
Results published on platform other than eStudent, (eg. iLearn, Coursera etc.) or released directly by your Unit Convenor, are not confirmed as they are subject to final approval by the University. Once approved, final results will be sent to your student email address and will be made available in eStudent. For more information visit ask.mq.edu.au or if you are a Global MBA student contact globalmba.support@mq.edu.au
Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/
Learning Skills (mq.edu.au/learningskills) provides academic writing resources and study strategies to help you improve your marks and take control of your study.
The Library provides online and face to face support to help you find and use relevant information resources.
Students with a disability are encouraged to contact the Disability Service who can provide appropriate help with any issues that arise during their studies.
For all student enquiries, visit Student Connect at ask.mq.edu.au
If you are a Global MBA student contact globalmba.support@mq.edu.au
For help with University computer systems and technology, visit http://www.mq.edu.au/about_us/offices_and_units/information_technology/help/.
When using the University's IT, you must adhere to the Acceptable Use of IT Resources Policy. The policy applies to all who connect to the MQ network including students.
Unit information based on version 2021.06 of the Handbook