Students
MMBA8019 – Design Thinking
2021 – Term 1, Fully online/virtual
Notice
As part of Phase 3 of our return to campus plan, most units will now run tutorials, seminars and other small group activities on campus, and most will keep an online version available to those students unable to return or those who choose to continue their studies online.
To check the availability of face-to-face and online activities for your unit, please go to timetable viewer. To check detailed information on unit assessments visit your unit's iLearn space or consult your unit convenor.
General Information
Download as PDF
| Unit convenor and teaching staff |
Unit convenor and teaching staff
Senior Lecturer
Lars Groeger
Contact via Email
Tuesday 8am-10am and by appointment
Oliver Manlutac
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|---|---|
| Credit points |
Credit points
10
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| Prerequisites |
Prerequisites
MGSM820 or MMBA8020
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| Corequisites |
Corequisites
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| Co-badged status |
Co-badged status
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| Unit description |
Unit description
Innovating is at the core of successful enterprises today whether start-ups or Fortune 500 companies. Adopting a customer perspective is a guiding principle for successful marketing strategy and design. In this unit, students will apply key concepts in marketing innovation based on the human-centred approach called “design thinking”. Student will define and validate a marketing innovation opportunity through field research and create a tangible, desirable and viable solution. This unit is based on experiential learning, i.e. learning by doing, so you will need to be prepared to engage fully in the unit and adopt a very “hands-on” approach. |
Important Academic Dates
Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates
Learning Outcomes
On successful completion of this unit, you will be able to:
- ULO1: Validate an innovation opportunity through field research and discovery of stakeholder insights.
- ULO2: Apply designerly ways of thinking and doing to create a desirable, viable and tangible solution to a complex marketing problem.
- ULO3: Perform effectively in a team, while developing and applying a design thinking mindset.
General Assessment Information
Late assessment submissions must also be submitted through the appropriate submission link in iLearn. No extensions will be granted unless an application for Special Consideration is made and approved. There will be a deduction of 10% of the total available marks made from the total awarded mark for each 24 hour period or part thereof that the submission is late. Late submissions will not be accepted after solutions have been discussed and/or made available.
Note: Further information on submitting an Application for Special Consideration can be found at https://students.mq.edu.au/study/my-study-program/special-consideration
Assessment Tasks
| Name | Weighting | Hurdle | Due |
|---|---|---|---|
| Class activity and participatory tasks | 20% | No | Week 1-10 |
| Critical Analysis | 30% | No | Week 10 |
| Design Challenge Project | 50% | No | Week 9 |
Class activity and participatory tasks
Assessment Type 1: Participatory task
Indicative Time on Task 2: 20 hours
Due: Week 1-10
Weighting: 20%
This assessment task requires students active participation during class sessions. There will be a range of class activities and learning events that students will be assessed upon. Students must take an active role in the sessions.
On successful completion you will be able to:
- Validate an innovation opportunity through field research and discovery of stakeholder insights.
- Apply designerly ways of thinking and doing to create a desirable, viable and tangible solution to a complex marketing problem.
- Perform effectively in a team, while developing and applying a design thinking mindset.
Critical Analysis
Assessment Type 1: Case study/analysis
Indicative Time on Task 2: 20 hours
Due: Week 10
Weighting: 30%
This individual assignment consists of critical case analysis about the transfer and application of design thinking to student's corporate and/or entrepreneurial environment (1,500 words)
On successful completion you will be able to:
- Validate an innovation opportunity through field research and discovery of stakeholder insights.
- Apply designerly ways of thinking and doing to create a desirable, viable and tangible solution to a complex marketing problem.
Design Challenge Project
Assessment Type 1: Project
Indicative Time on Task 2: 35 hours
Due: Week 9
Weighting: 50%
The design challenge project is the major assessment item for this unit. Teams will work on a real-world project, applying theories, tools and techniques to a marketing innovation challenge. Based on your own field research, you will create a tangible solution and demonstrate why it is a desirable and viable business opportunity. You will summarise the outcomes of the project in a report (Group report, 3,500 words).
50% of group work assessment mark will be allocated to individual performance based on two subcomponents that directly contribute to the final group project report: 1) individual field research report (1,000 words) and 2) individual solution progress report (500 words).
On successful completion you will be able to:
- Validate an innovation opportunity through field research and discovery of stakeholder insights.
- Apply designerly ways of thinking and doing to create a desirable, viable and tangible solution to a complex marketing problem.
- Perform effectively in a team, while developing and applying a design thinking mindset.
1 If you need help with your assignment, please contact:
- the academic teaching staff in your unit for guidance in understanding or completing this type of assessment
- the Writing Centre for academic skills support.
2 Indicative time-on-task is an estimate of the time required for completion of the assessment task and is subject to individual variation
Delivery and Resources
Delivery mode
Fully online: weekly synchronous Zoom workshops + asynchronous lectures and project work
Experiential learning, working on real-life project
Unit Schedule
Please refer to ilearn for detailed schedule.
Policies and Procedures
Macquarie University policies and procedures are accessible from Policy Central (https://policies.mq.edu.au). Students should be aware of the following policies in particular with regard to Learning and Teaching:
- Academic Appeals Policy
- Academic Integrity Policy
- Academic Progression Policy
- Assessment Policy
- Fitness to Practice Procedure
- Grade Appeal Policy
- Complaint Management Procedure for Students and Members of the Public
- Special Consideration Policy
Students seeking more policy resources can visit Student Policies (https://students.mq.edu.au/support/study/policies). It is your one-stop-shop for the key policies you need to know about throughout your undergraduate student journey.
To find other policies relating to Teaching and Learning, visit Policy Central (https://policies.mq.edu.au) and use the search tool.
Student Code of Conduct
Macquarie University students have a responsibility to be familiar with the Student Code of Conduct: https://students.mq.edu.au/admin/other-resources/student-conduct
Results
Results published on platform other than eStudent, (eg. iLearn, Coursera etc.) or released directly by your Unit Convenor, are not confirmed as they are subject to final approval by the University. Once approved, final results will be sent to your student email address and will be made available in eStudent. For more information visit ask.mq.edu.au or if you are a Global MBA student contact globalmba.support@mq.edu.au
Student Support
Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/
Learning Skills
Learning Skills (mq.edu.au/learningskills) provides academic writing resources and study strategies to help you improve your marks and take control of your study.
The Library provides online and face to face support to help you find and use relevant information resources.
Student Services and Support
Students with a disability are encouraged to contact the Disability Service who can provide appropriate help with any issues that arise during their studies.
Student Enquiries
For all student enquiries, visit Student Connect at ask.mq.edu.au
If you are a Global MBA student contact globalmba.support@mq.edu.au
IT Help
For help with University computer systems and technology, visit http://www.mq.edu.au/about_us/offices_and_units/information_technology/help/.
When using the University's IT, you must adhere to the Acceptable Use of IT Resources Policy. The policy applies to all who connect to the MQ network including students.
Changes from Previous Offering
Changed from intensive to weekly mode to enhance student experience and achieve greater achievement of learning outcomes by providing more time in between sessions for individual and team preparation, application of tools and frameworks and reflection.