Each week there will be a pre-recorded lecture that students must watch, prior to a 2-hour workshop.
Marketing Strategy: A Decision-Focused Approach
3rd Edition By Orville C. Walker, John Mullins, Felix Mavondo, John Gountas, Anton Kriz, Carol Osborne
McGraw Hill Education Australia.
Weekly unit readings are available via Leganto. Please see unit iLearn site for details
It is University policy that the University issued email account will be used for official University communication. All students are required to access their University account frequently. Only contact Macquarie University staff, using your official MQ student’s account because this is one method used to verify your identity.
• Use of a PC or laptop is required to complete tasks and to access iLearn/Zoom for course materials
• Software required: E.g., Word processing, PowerPoint, video/media player, Acrobat Reader, Internet Browser.