MKTG8002 will be delivered as a blended learning experience with a combination of pre-recorded lectures, online activities and 90-minute weekly workshops for activities. All the course materials, including lecture recordings, required readings as well as assessment briefs and support, are available on the iLearn site for this unit. Your learning activities and assessment tasks will be facilitated by learning technologies and tools such as Echo360, Turnitin and Zoom.
Lawrence Ang (2020), Principles of Integrated Marketing Communications (2nd Edition), Cambridge University Press
Supplementary Readings for each week are available on iLearn.