Session 2 Learning and Teaching Update
The decision has been made to conduct study online for the remainder of Session 2 for all units WITHOUT mandatory on-campus learning activities. Exams for Session 2 will also be online where possible to do so.
This is due to the extension of the lockdown orders and to provide certainty around arrangements for the remainder of Session 2. We hope to return to campus beyond Session 2 as soon as it is safe and appropriate to do so.
Some classes/teaching activities cannot be moved online and must be taught on campus. You should already know if you are in one of these classes/teaching activities and your unit convenor will provide you with more information via iLearn. If you want to confirm, see the list of units with mandatory on-campus classes/teaching activities.
Visit the MQ COVID-19 information page for more detail.
Unit convenor and teaching staff |
Unit convenor and teaching staff
Unit Convenor/Lecturer/Workshop
Pardis Mohajerani
Contact via Via Email
Room 136, 3 Management Drive
Tuesdays 3pm-5pm via Zoom
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Credit points |
Credit points
10
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Prerequisites |
Prerequisites
40cp at 1000 level or above including MKTG1001 or MKTG101
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Corequisites |
Corequisites
MKTG1003 or MKTG203
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Co-badged status |
Co-badged status
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Unit description |
Unit description
In competitive business environments, developing and managing superior value offerings for customers is vital. Managing the marketing offering of a firm is central to market success. To that end, practitioners need to own a set of skills and be able to utilise a mix of tools to target and satisfy their consumers’ needs. This unit develops students’ knowledge and skills to identify target markets, shape a product mix, deliver value to target markets through a communication mix, identify distribution channels, and formulate a pricing mix. Students develop skills of setting objectives, identifying problems, identifying and evaluating alternatives, and implementing an optimal decision. |
Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates
On successful completion of this unit, you will be able to:
Late submissions of assignments
Sometimes unavoidable circumstances occur that might prevent you from submitting an assignment on time and, in that case, you may be eligible to lodge a Special Consideration request.
Unless a Special Consideration request has been submitted and approved, please note that no extensions to assignment deadlines will be granted. Assignments that are submitted late will attract a late penalty:
Please refer to iLearn for more detailed information about each assessment task.
Name | Weighting | Hurdle | Due |
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Participatory Tasks | 20% | No | Weeks 2 to 13 |
Case Study Analysis | 70% | No | Week 7 and Week 13 |
Creative Work | 10% | No | Week 9 |
Assessment Type 1: Participatory task
Indicative Time on Task 2: 12 hours
Due: Weeks 2 to 13
Weighting: 20%
Students will participate in oral discussions during the workshops.
Assessment Type 1: Case study/analysis
Indicative Time on Task 2: 40 hours
Due: Week 7 and Week 13
Weighting: 70%
Students are required to submit two separate 2000 words +/-10% case analysis write-ups (35% each) via Turnitin
Assessment Type 1: Creative work
Indicative Time on Task 2: 15 hours
Due: Week 9
Weighting: 10%
This is a group task. Each group will collaborate to produce a video reflecting their understanding and perceptions of marketing. The focus of this assignment is on creativity and originality. This task has two components: group component (5%) and individual component (5%).
1 If you need help with your assignment, please contact:
2 Indicative time-on-task is an estimate of the time required for completion of the assessment task and is subject to individual variation
DELIVERY FORMAT
The unit is delivered in a combination of weekly pre-recorded seminars/lectures (1 hour) and workshops (2 hours). Workshops will start from week 1.
Starting from week 1, there will be one-hour synchronous workshop which will be online or face-to face according to students' enrolment detail and one-hour asynchronous workshop (e.g., discussion forum, uploaded videos etc). Students are expected to be active and engaged learners, contributing fully to workshop activities and discussions.
REQUIRED AND RECOMMENDED TEXTS AND/OR MATERIALS
Textbook: Philip Kotler and Kevin Lane Keller, Marketing Management, 15th Edition, published by Pearson. Only selected chapters from the textbook will be used. A Pearson custom book version of the textbook, including only the assigned chapters.
Case Studies: 12 Harvard Business School cases, available on iLearn https://ilearn.mq.edu.au/login/
TECHNOLOGY USED & REQUIRED
SATISFACTORY COMPLETION OF UNIT
Students are required to accumulate at least 50% of the total marks possible in order to satisfactorily pass this unit.
CLASSES
Please refer to iLearn for more detailed information about Unit Schedule.
Macquarie University policies and procedures are accessible from Policy Central (https://policies.mq.edu.au). Students should be aware of the following policies in particular with regard to Learning and Teaching:
Students seeking more policy resources can visit Student Policies (https://students.mq.edu.au/support/study/policies). It is your one-stop-shop for the key policies you need to know about throughout your undergraduate student journey.
To find other policies relating to Teaching and Learning, visit Policy Central (https://policies.mq.edu.au) and use the search tool.
Macquarie University students have a responsibility to be familiar with the Student Code of Conduct: https://students.mq.edu.au/admin/other-resources/student-conduct
Results published on platform other than eStudent, (eg. iLearn, Coursera etc.) or released directly by your Unit Convenor, are not confirmed as they are subject to final approval by the University. Once approved, final results will be sent to your student email address and will be made available in eStudent. For more information visit ask.mq.edu.au or if you are a Global MBA student contact globalmba.support@mq.edu.au
Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/
Learning Skills (mq.edu.au/learningskills) provides academic writing resources and study strategies to help you improve your marks and take control of your study.
The Library provides online and face to face support to help you find and use relevant information resources.
Students with a disability are encouraged to contact the Disability Service who can provide appropriate help with any issues that arise during their studies.
For all student enquiries, visit Student Connect at ask.mq.edu.au
If you are a Global MBA student contact globalmba.support@mq.edu.au
For help with University computer systems and technology, visit http://www.mq.edu.au/about_us/offices_and_units/information_technology/help/.
When using the University's IT, you must adhere to the Acceptable Use of IT Resources Policy. The policy applies to all who connect to the MQ network including students.
Date | Description |
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15/07/2021 | late submission |
Unit information based on version 2021.06 of the Handbook