Seminars begin in week 2.
The first hour will consist of lectures, which may be delivered in an interview format with industry experts. The questions are carefully selected to guide you on important considerations that can be applied to your assessment tasks as well as provide key insights into the industry. Recordings will be made available after the lecture.
The second hour will consist of student-led industry-style workshops.
Student presentations will be held in Week 11.
Readings, including recommended chapters, articles, books, and other resources will be available electronically on iLearn under the Leganto tab.
Apart from actively attending the seminars, to excel in this unit it is expected that you will dedicate time outside of class to prepare for seminars and assessments. This includes time spent:
- collaborating with your team members face-to-face (if applicable) and/or via collaborative online tools
- conducting research e.g. into case studies, into the target public, social listening, into your organisation, competitors, tools and tactics
- engaging with set and extra readings (e.g. academic texts, trade media, online articles)
- formatting and design of assessment materials (e.g. presentation slides, pitch decks, report, worksheets for workshop participants)
Professional Presentation Tools
Some extra support in the use of industry-standard tools (e.g. Adobe Creative Cloud programs like InDesign) will be available for students in this unit which you may be able to use to develop a professional report, pitch deck, and other collateral.
As students come to this unit with different skill sets we would most appreciate you being open to sharing your relevant skills and resources with your classmates. You may decide to have different team members focus on spending time advancing skills in different programs according to your roles in the project which may, in turn, help to enhance your group's overall presentation.
Feedback in this Unit
Feedback in this unit to individuals, groups, and the class/cohort may be made available in multiple forms, including:
- Q&A sessions in lectures and tutorials (please don't hesitate to raise your hand, speak up, or ask questions in the chat function for online classes)
- Via email (please don't hesitate to ask any questions via email as they arise)
- Individual/group Zoom or face-to-face consultations (please email the convenor for a consultation)
- Peer-to-peer feedback during tutorials and group sessions
- Announcements on iLearn
- Videos on ilearn
- Within Turnitin - see textbox, comments on the actual submission, and the mark-up on rubric for submitted assessments
Samples of past assessments, as well as detailed marking rubrics for all assessment tasks, will be made available on iLearn.
Please don't hesitate to request feedback as you need it.
Generally, student emails will be replied to within 48 business hours. Students should not expect emails to be returned on weekends and after hours. If you are having trouble contacting your client, please inform your tutor.
Students should ensure that they can receive emails sent to their MQ email addresses.
This unit will make extensive use of iLearn https://ilearn.mq.edu.au/. Required readings, comprehensive information on assessment tasks and important announcements will be posted to iLearn. Make sure you check iLearn and your Macquarie University email account regularly during this unit.
For technical support go to: http://mq.edu.au/about_us/offices_and_units/informatics/help
For student quick guides on the use of iLearn go to: http://mq.edu.au/iLearn/student_info/guides.htm