Students

MMBA8095 – Digital Strategy for Business

2021 – Term 4, Special circumstances

Session 2 Learning and Teaching Update

The decision has been made to conduct study online for the remainder of Session 2 for all units WITHOUT mandatory on-campus learning activities. Exams for Session 2 will also be online where possible to do so.

This is due to the extension of the lockdown orders and to provide certainty around arrangements for the remainder of Session 2. We hope to return to campus beyond Session 2 as soon as it is safe and appropriate to do so.

Some classes/teaching activities cannot be moved online and must be taught on campus. You should already know if you are in one of these classes/teaching activities and your unit convenor will provide you with more information via iLearn. If you want to confirm, see the list of units with mandatory on-campus classes/teaching activities.

Visit the MQ COVID-19 information page for more detail.

General Information

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Unit convenor and teaching staff Unit convenor and teaching staff Unit Convenor
Roger Moser
Credit points Credit points
10
Prerequisites Prerequisites
MMBA8055 or MMBA8050
Corequisites Corequisites
Co-badged status Co-badged status
Unit description Unit description

Digitisation, IoT, robotics and artificial intelligence are key concerns for executives and business leaders. These technologies, along with other developments, create a VUCA world where existing business models are made obsolete. Organisations need to update their strategies to create a fit between their value creation, value capture and value delivery activities (i.e. business models) and their competitive environment. To do so, it is essential to understand the potential and limitations of these digital technologies and other developments, in the context of an organisation’s business model and competitive strategy. Through real-world case studies, this unit presents, discusses and analyses actionable insights into how digital technologies have affected an organisation’s business model, digital infrastructure and strategy, and is used by organisations to create a competitive advantage.

Important Academic Dates

Information about important academic dates including deadlines for withdrawing from units are available at https://students.mq.edu.au/important-dates

Learning Outcomes

On successful completion of this unit, you will be able to:

  • ULO1: Identify and discuss political, social, economic and technological developments driving the imperative to develop digital business models.
  • ULO2: Undertake internal and external strategic analyses to assess an organisation’s competitiveness in the digital era.
  • ULO3: Identify basic mechanisms and logics of digital business models and examine the key resources and capabilities of digital transformation in their implementation.
  • ULO4: Design and communicate a digital strategy that is aligned to an organisation and is optimal for delivering growth and profitability.

General Assessment Information

Late assessment submissions must be submitted through the appropriate submission link in iLearn. No extensions will be granted unless an application for Special Consideration is made and approved. There will be a deduction of 10% of the total available marks made from the total awarded mark for each 24 hour period or part thereof that the submission is late. Late submissions will not be accepted after solutions have been discussed and/or made available.

Note: applications for Special Consideration Policy must be made within 5 (five) business days of the due date and time.

Assessment Tasks

Name Weighting Hurdle Due
Digital Business Model (Design) 40% No Week 6
Strategy Report 60% No Week 10

Digital Business Model (Design)

Assessment Type 1: Design Task
Indicative Time on Task 2: 30 hours
Due: Week 6
Weighting: 40%

 

This group assignment will require students to design a digital business model for an allocated organisation.

Students will be required to: 1) Submit a 1,000-word report to describe the designed business model (20%); and 2) Present and defend the designed business model in a presentation (20%).

 


On successful completion you will be able to:
  • Identify and discuss political, social, economic and technological developments driving the imperative to develop digital business models.
  • Undertake internal and external strategic analyses to assess an organisation’s competitiveness in the digital era.
  • Identify basic mechanisms and logics of digital business models and examine the key resources and capabilities of digital transformation in their implementation.

Strategy Report

Assessment Type 1: Case study/analysis
Indicative Time on Task 2: 30 hours
Due: Week 10
Weighting: 60%

 

Students will be required to submit a 2,000-word report to describe the necessary transformational activities the allocated organisation needs to implement in order to realise the designed business model.

 


On successful completion you will be able to:
  • Identify and discuss political, social, economic and technological developments driving the imperative to develop digital business models.
  • Identify basic mechanisms and logics of digital business models and examine the key resources and capabilities of digital transformation in their implementation.
  • Design and communicate a digital strategy that is aligned to an organisation and is optimal for delivering growth and profitability.

1 If you need help with your assignment, please contact:

  • the academic teaching staff in your unit for guidance in understanding or completing this type of assessment
  • the Learning Skills Unit for academic skills support.

2 Indicative time-on-task is an estimate of the time required for completion of the assessment task and is subject to individual variation

Delivery and Resources

Required text

All relevant texts and videos can be found at: https://ilearn.mq.edu.au/login/

Unit web page

The web page for this unit can be found at: https://ilearn.mq.edu.au/login/

Technology Used and Required

Students are required to have access to a personal computer and familiarise themselves with iLearn (https://ilearn.mq.edu.au/login/).

iLearn will be used to post lecture slides, assessment details, student grades and as a means of communication between staff members and students.

Delivery Format and Other Details

The timetable for classes can be found on the University web site at:  http://www.timetables.mq.edu.au/

Recommended readings

Recommended readings are provided via the links on the iLearn Unit page

Inherent requirements None

Unit Schedule

Please see iLearn.

Policies and Procedures

Macquarie University policies and procedures are accessible from Policy Central (https://policies.mq.edu.au). Students should be aware of the following policies in particular with regard to Learning and Teaching:

Students seeking more policy resources can visit Student Policies (https://students.mq.edu.au/support/study/policies). It is your one-stop-shop for the key policies you need to know about throughout your undergraduate student journey.

To find other policies relating to Teaching and Learning, visit Policy Central (https://policies.mq.edu.au) and use the search tool.

Student Code of Conduct

Macquarie University students have a responsibility to be familiar with the Student Code of Conduct: https://students.mq.edu.au/admin/other-resources/student-conduct

Results

Results published on platform other than eStudent, (eg. iLearn, Coursera etc.) or released directly by your Unit Convenor, are not confirmed as they are subject to final approval by the University. Once approved, final results will be sent to your student email address and will be made available in eStudent. For more information visit ask.mq.edu.au or if you are a Global MBA student contact globalmba.support@mq.edu.au

Student Support

Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/

Learning Skills

Learning Skills (mq.edu.au/learningskills) provides academic writing resources and study strategies to help you improve your marks and take control of your study.

The Library provides online and face to face support to help you find and use relevant information resources. 

Student Enquiry Service

For all student enquiries, visit Student Connect at ask.mq.edu.au

If you are a Global MBA student contact globalmba.support@mq.edu.au

Equity Support

Students with a disability are encouraged to contact the Disability Service who can provide appropriate help with any issues that arise during their studies.

IT Help

For help with University computer systems and technology, visit http://www.mq.edu.au/about_us/offices_and_units/information_technology/help/

When using the University's IT, you must adhere to the Acceptable Use of IT Resources Policy. The policy applies to all who connect to the MQ network including students.