Late assessment submissions must also be submitted through the appropriate submission link in iLearn. No extensions will be granted unless an application for Special Consideration is made and approved. There will be a deduction of 10% of the total available marks made from the total awarded mark for each 24 hour period or part thereof that the submission is late. Late submissions will not be accepted after solutions have been discussed and/or made available.

Note: Further information on submitting an Application for Special Consideration can be found at https://students.mq.edu.au/study/my-study-program/special-consideration

Your learning experiences in this Unit - and your expected commitment

To be successful in this unit, you must:

• Read all materials in preparation for your lectures and workshops, and follow up each with further, self-directed and self-managed study and research on the topic;
• Start your assessment tasks well ahead of the due date;
• Read or listen to all feedback carefully, and use it in your future work;
• Attend and engage in all blended learning experiences as follows:
  • Timetabled: 1 x 1 hour lecture (pre-recorded and housed on iLearn) + 1 x 1 hour workshop per week (you must officially enrol in and attend 1 x online or on-campus workshop each week)
  • Not timetabled: 1 hour of directed learning each week (you will be directed and guided by the teaching team on iLearn, in lectures and/or workshops to learning activities that you will have to self-manage and complete outside of classes each week)

ALL STUDENTS NEED TO NOTE that we use an activity-based teaching and learning approach in this unit. What this means is that you will need to engage and participate fully in the lectures and workshops which will be based around activities you will be doing. To be an effective and enjoyable learning experience you MUST PREPARE AND COMPLETE all readings and tasks before and during lectures and workshops.

Students who aim to pass this unit should be investing at least ten hours of independent study each week (as a minimum). Those who do less will receive limited value from the unit and, most importantly, are more likely to achieve a fail grade in the unit. Separate discussion forums are used for each of the key topic areas, individual assessment items, and the final exam. Therefore, regular, dependable Internet access is mandatory for this unit with all students expected to regularly engage with, and contribute to, the unit iLearn site.

The written assessment is to be individually completed and submitted online via the unit iLearn site. All work submitted must be your own and be appropriately referenced throughout using the Harvard style of referencing. Specific details and instructions related to the assessment in this unit are provided online via the MKGT1001 Marketing Fundamentals unit iLearn site.

Essential learning resources

You will require online access. Specifications for online access, use, communication and standards are listed in Macquarie University policies and procedures.

Prescribed textbook(s) and other resources which you must acquire or to which you must have access:

Armstrong G, Denize S, Volkov M, Adam S, Kotler P, Ang S W, Love A, Doherty S and van Esch P, 2020, Principles of Marketing, 8th edition, Pearson Australia, Melbourne, Australia.

Recommended learning resources:

The Macquarie University Library MultiSearch provides students with access to software that you may need or find useful for your study at Macquarie.

The Macquarie University Library contains a wealth of information that will assist you in this unit, particularly the electronic databases which include academic peer-reviewed journals such as:

• Journal of Marketing
• Journal of Consumer Research
• Journal of Marketing Research
• Journal of the Academy of Marketing Science
• European Journal of Marketing
• Journal of Retailing
• Journal of Service Research
• Journal of Advertising
• Journal of Marketing Management
• Journal of Consumer Psychology

Please refer to iLearn

ALL STUDENTS NEED TO NOTE that workshops commence week 1 and you can only attend the workshop that you are officially registered for and enrolled in.

- Revision of assessment tasks including addition of preparatory quizzes to be completed before class, practice-based in-class weekly tasks, and the removal of examination

- Increased development of a blended learning approach in the unit, which combines online learning materials and opportunities with traditional place-based methods. This student-centered approach enables students to have greater control over the time, place and pace of their learning