Session 2 Learning and Teaching Update
The decision has been made to conduct study online for the remainder of Session 2 for all units WITHOUT mandatory on-campus learning activities. Exams for Session 2 will also be online where possible to do so.
This is due to the extension of the lockdown orders and to provide certainty around arrangements for the remainder of Session 2. We hope to return to campus beyond Session 2 as soon as it is safe and appropriate to do so.
Some classes/teaching activities cannot be moved online and must be taught on campus. You should already know if you are in one of these classes/teaching activities and your unit convenor will provide you with more information via iLearn. If you want to confirm, see the list of units with mandatory on-campus classes/teaching activities.
Visit the MQ COVID-19 information page for more detail.
Unit convenor and teaching staff |
Unit convenor and teaching staff
Unit Coordinator
John Parker
Contact via Email
Tuesday's 2-3pm
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Credit points |
Credit points
10
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Prerequisites |
Prerequisites
Admission to MCom or MBioBus or MIntBus or MMgmt
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Corequisites |
Corequisites
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Co-badged status |
Co-badged status
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Unit description |
Unit description
Marketing is the coordinated and integrated efforts of an organisation to satisfy relevant customer needs and achieve organisational goals. It involves a systematic process whereby opportunities are identified and marketing practices are implemented. New techniques, tools and technologies are constantly being adopted by marketers, leading to a new marketing environment that demands greater efficiency and effectiveness to market products, services and brands. This unit develops students’ knowledge of marketing concepts and frameworks. Students will develop skills to apply marketing concepts to address marketing issues. Students will also learn to apply marketing concepts to analyse marketing activities of a product/service. |
Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates
On successful completion of this unit, you will be able to:
Late submission of assignments
Sometimes unavoidable circumstances occur that might prevent you from submitting an assignment on time and, in that case, you may be eligible to lodge a Special Consideration request.
Unless a Special Consideration request has been submitted and approved, please note that no extensions to assignment deadlines will be granted. Assignments that are submitted late will attract a late penalty:
Name | Weighting | Hurdle | Due |
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Online Quiz | 10% | No | Week 3 to week 12 |
Critical Analysis of Marketing Concepts and Their Applications | 30% | No | Week 7 |
Marketing Plan | 40% | No | Week 13 |
Participatory Task | 20% | No | Week 1 to week 13 |
Assessment Type 1: Quiz/Test
Indicative Time on Task 2: 10 hours
Due: Week 3 to week 12
Weighting: 10%
10 online quizzes of 10 questions each with a set time limit to be completed before classes, 1 mark each week.
Assessment Type 1: Report
Indicative Time on Task 2: 20 hours
Due: Week 7
Weighting: 30%
The 1,500 word (plus or minus 10%) report is designed to evaluate your ability to explain, compare or analyse marketing theories and concepts.
Assessment Type 1: Report
Indicative Time on Task 2: 40 hours
Due: Week 13
Weighting: 40%
Students will analyse marketing activities of a product/service and produce a 2000 words (plus or minus 10%) individual report on their analysis.
Assessment Type 1: Participatory task
Indicative Time on Task 2: 10 hours
Due: Week 1 to week 13
Weighting: 20%
In-class tasks completed during weekly workshops are to reinforce your learning and give you the opportunity to share your theoretical and practical knowledge of marketing concepts, principles and issues. There will be four random collections across the session. Each task is worth 5%.
1 If you need help with your assignment, please contact:
2 Indicative time-on-task is an estimate of the time required for completion of the assessment task and is subject to individual variation
TEACHING DELIVERY
The unit is purely online delivery. It will include in a combination of pre-recorded weekly lectures (1.5 hours) and online weekly workshops (1.5 hours).
Students are expected to be active and engaged learners, contributing fully to workshop activities and discussions.
Students need to listen to the pre-recorded lectures, read in advance of workshop sessions, complete preparatory work including weekly online quizzes, and be prepared to work in small groups and discuss the materials assigned each week.
The lecture slides and recordings will be posted on iLearn on a weekly basis. Students will need to complete the weekly online quizzes before they can access the seminar materials.
SATISFACTORY COMPLETION OF UNIT
Students are required to accumulate at least 50% of the total marks possible in order to satisfactorily pass this unit.
TECHNOLOGY USED & REQUIRED
REQUIRED AND RECOMMENDED TEXTS AND/OR MATERIALS
Required Text (available in print and interactive e-text): Marketing, 4th Edition Greg Elliott, Sharyn Rundle-Thiele, David Waller, Sandra Smith, Liz Eades, Ingo Bentrott ISBN: 9780730363248, 9780730362999 Brisbane: John Wiley & Sons. http://www.wileydirect.com.au/buy/marketing-4th-edition/
Additional recommended textbooks: Grewal, D., Levy, M. (2015), Marketing (Forth Edition), New York, McGraw-Hill Education.
Students should also consult the wide range of industry reports and marketing journals such as the following (via the Macquarie University library):
Please refer iLearn
Macquarie University policies and procedures are accessible from Policy Central (https://policies.mq.edu.au). Students should be aware of the following policies in particular with regard to Learning and Teaching:
Students seeking more policy resources can visit Student Policies (https://students.mq.edu.au/support/study/policies). It is your one-stop-shop for the key policies you need to know about throughout your undergraduate student journey.
To find other policies relating to Teaching and Learning, visit Policy Central (https://policies.mq.edu.au) and use the search tool.
Macquarie University students have a responsibility to be familiar with the Student Code of Conduct: https://students.mq.edu.au/admin/other-resources/student-conduct
Results published on platform other than eStudent, (eg. iLearn, Coursera etc.) or released directly by your Unit Convenor, are not confirmed as they are subject to final approval by the University. Once approved, final results will be sent to your student email address and will be made available in eStudent. For more information visit ask.mq.edu.au or if you are a Global MBA student contact globalmba.support@mq.edu.au
Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/
Learning Skills (mq.edu.au/learningskills) provides academic writing resources and study strategies to help you improve your marks and take control of your study.
The Library provides online and face to face support to help you find and use relevant information resources.
Students with a disability are encouraged to contact the Disability Service who can provide appropriate help with any issues that arise during their studies.
For all student enquiries, visit Student Connect at ask.mq.edu.au
If you are a Global MBA student contact globalmba.support@mq.edu.au
For help with University computer systems and technology, visit http://www.mq.edu.au/about_us/offices_and_units/information_technology/help/.
When using the University's IT, you must adhere to the Acceptable Use of IT Resources Policy. The policy applies to all who connect to the MQ network including students.
Date | Description |
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15/07/2021 | Again, new change to assessment penalty statement |
14/07/2021 | Late submission of assignment statement |
Unit information based on version 2021.04 of the Handbook