Teaching and Learning Strategy
The unit is delivered in a combination of weekly pre-recorded lectures (1.5 hours) and workshops (1.5 hours).
Students are expected to be active and engaged learners, contributing fully to workshop activities and discussions.
Learning activities include individual and group tasks that are to be completed during private study and in the workshops.
Scheduled Learning Activities
Students are expected to actively participate in this unit and during workshops, to read in advance of workshops, and to be prepared to work in small groups and discuss the materials assigned each week.
Non-Scheduled Learning Activities
Students are expected to read all learning materials provided in preparation for the lectures and workshops (21 hours), complete all assigned readings (15 hours), and conduct research for the assessment tasks (15 hours).
Green, M., & Keegan, W. (2020). Global marketing (Tenth edition, Global edition.). Pearson Education.
- Fletcher, R., & Crawford, H. (2017). International marketing: An Asia-Pacific perspective (Seventh edition.). Pearson Australia.
Recommended Learning Resources
- Macquarie University Library and Google Scholar provide students with access to electronic databases, including academic peer-reviewed journals, books, articles, and videos.
- Students are also encouraged to read peer-reviewed journals from other disciplines when relevant.