Teaching and Learning Strategy
The unit is delivered in a combination of weekly pre-recorded lectures (1.5 hours) and workshops (1.5 hours).
Students are expected to be active and engaged learners, contributing fully to workshop activities and discussions.
Learning activities include individual and group tasks that are to be completed during private study and in the workshops.
Students must familiarise themselves with the unit’s iLearn site.
Students should access the unit’s iLearn site regularly (minimum twice a week) and check for updates and posts.
Details of teaching times and locations are available at: http://students.mq.edu.au/student_ad min/timetables
Students are expected to participate in classes, be prepared to discuss the assigned activities assigned each week.
- Students are expected to arrive on time and not to leave until the class ends.
Scheduled Learning Activities
Students are expected to actively participate in this unit and during workshops, to read in advance of workshops, and to be prepared to work in small groups and discuss the materials assigned each week.
Non-Scheduled Learning Activities
Students are expected to read all learning materials provided in preparation for the lectures and workshops (21 hours), complete all assigned readings (15 hours), and conduct research for the assessment tasks (15 hours).
Green, M., & Keegan, W. (2020). Global marketing (Tenth edition, Global edition.). Pearson Education.
Recommended Additional Text
- Fletcher, R., & Crawford, H. (2017). International marketing: An Asia-Pacific perspective (Seventh edition.). Pearson Australia.
Recommended Learning Resources
- Macquarie University Library and Google Scholar provide students with access to electronic databases, including academic peer-reviewed journals, books, articles, and videos.
- Students are also encouraged to read peer-reviewed journals from other disciplines when relevant.
TECHNOLOGY USED & REQUIRED
- The course will make use of iLearn and email for communication with the teaching staff and between students.
- Students will need access to a reliable Internet service to complete this unit.
- Software required: e.g., Word processing, PowerPoint, video/media player, Adobe Acrobat Reader.
- Use of a PC, laptop and smart devices is required to complete tasks on iLearn, to access iLearn for course materials and to read the textbook.
SATISFACTORY COMPLETION OF UNIT
Students are required to accumulate at least 50% of the total marks possible in order to satisfactorily pass this unit.