This unit is delivered in a seminar format. There are 1.5 hr weekly (live) workshop sessions which consist of class activities and discussions. Lectures will be pre-recorded and available on iLearn.
Keller, K.L; Swaminathan, V (2019), Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Global 5th edition. Pearson: Sydney.
Aaker, D. (2014). Aaker on branding: 20 principles that drive success. Morgan James Publishing.
Internet sites of interest
Technology used and required
Students are required to learn how to use MS PowerPoint, word processing, and learning management systems (iLearn).
Please note that the unit's logon iLearn address can be found here: http://ilearn.mq.edu.au
Satisfactory completion of unit:
To pass this unit students need an aggregate mark of 50 or more.