Unit convenor and teaching staff |
Unit convenor and teaching staff
Convenor
Tania Prvan
Contact via tania.prvan@mq.edu.au
12 Wallys Walk Room 629
Please refer to iLearn
Lecturer
Balamehala Pasupathy
Contact via balamehala.pasupathy@mq.edu.au
Please refer to iLearn
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Credit points |
Credit points
10
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Prerequisites |
Prerequisites
20cp at 2000 level including STAT270 or STAT2170 or STAT271 or STAT2371 or BIOL235(P) or BIOL2610 or PSY222 or PSY248(P) or PSYU2248
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Corequisites |
Corequisites
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Co-badged status |
Co-badged status
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Unit description |
Unit description
Advanced quantitative methods including conjoint analysis, principal component analysis and other statistical techniques that have important applications in market research form the first part of this unit. Emphasis is placed on market research applications. The unit then covers methods for modelling and forecasting trends based on time series data, including procedures for seasonal adjustment.
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Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates
On successful completion of this unit, you will be able to:
There is no "group work" assessment in this unit.
HURDLES: No hurdle requirements.
ASSIGNMENT SUBMISSION: Assignment submission will be online through the iLearn page.
Submit assignments online via the appropriate assignment link on the iLearn page. A personalised cover sheet is not required with online submissions. Read the submission statement carefully before accepting it as there are substantial penalties for making a false declaration.
You may submit as often as required prior to the due date/time. Please note that each submission will completely replace any previous submissions. It is in your interests to make frequent submissions of your partially completed work as insurance against technical or other problems near the submission deadline.
Late Assessment Submission Penalty
From 1 July 2022, Students enrolled in Session based units with written assessments will have the following university standard late penalty applied. Please see https://students.mq.edu.au/study/assessment-exams/assessments for more information.
Unless a Special Consideration request has been submitted and approved, a 5% penalty (of the total possible mark) will be applied each day a written assessment is not submitted, up until the 7th day (including weekends). After the 7th day, a grade of '0' will be awarded even if the assessment is submitted. Submission time for all written assessments is set at 11:55 pm. A 1-hour grace period is provided to students who experience a technical concern.
For any late submission of time-sensitive tasks, such as scheduled tests/exams, performance assessments/presentations, and/or scheduled practical assessments/labs, students need to submit an application for Special Consideration.
Assessments where Late Submissions will be accepted
In this unit, late submissions will accepted as follows:
FINAL EXAM POLICY: It is Macquarie University policy not to set early examinations for individuals or groups of students. All students are expected to ensure that they are available until the end of the teaching semester, that is, the final day of the official examination period. The only excuse for not sitting an examination at the designated time is because of documented illness or unavoidable disruption. In these special circumstances, you may apply for special consideration via ask.mq.edu.au. If you receive special consideration for the final exam, a supplementary exam will be scheduled in the interval between the regular exam period and the start of the next session. By making a special consideration application for the final exam you are declaring yourself available for a resit during this supplementary examination period and will not be eligible for a second special consideration approval based on pre-existing commitments. Please ensure you are familiar with the policy prior to submitting an application. You can check the supplementary exam information page on FSE101 in iLearn (bit.ly/FSESupp) for dates, and approved applicants will receive an individual notification one week prior to the exam with the exact date and time of their supplementary examination.
Name | Weighting | Hurdle | Due |
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Class Test 1 | 15% | No | Week 6 Lecture |
Assignment | 10% | No | Week 9 |
Class Test 2 | 15% | No | Week 12 Lecture |
Final Examination | 60% | No | Formal Examination Period |
Assessment Type 1: Quiz/Test
Indicative Time on Task 2: 10 hours
Due: Week 6 Lecture
Weighting: 15%
Test
Assessment Type 1: Quantitative analysis task
Indicative Time on Task 2: 10 hours
Due: Week 9
Weighting: 10%
Reinforce and apply the concepts covered in lectures and the skills learned in SGTA sessions, through data analysis.
Assessment Type 1: Quiz/Test
Indicative Time on Task 2: 10 hours
Due: Week 12 Lecture
Weighting: 15%
Test
Assessment Type 1: Examination
Indicative Time on Task 2: 20 hours
Due: Formal Examination Period
Weighting: 60%
Formal invigilated examination testing the learning outcomes of the unit.
1 If you need help with your assignment, please contact:
2 Indicative time-on-task is an estimate of the time required for completion of the assessment task and is subject to individual variation
There is one one hour lecture and one two hour SGTA each week. Lectures begin in Week 1 and SGTAs in Week 2. Please consult the timetable for the scheduling of these activities.
In addition to the one hour lecture there are online resources including videos which should be viewed prior to the one hour synchronous lecture.
Technologies used and required
Lecture material will be placed on iLearn. The statistical package SPSS will be used in some of the lectures.
Recommended Texts
There is no set textbook for this unit.
Useful reference texts for the Market Research part of the unit are
There is no suitable text for Conjoint Analysis. Most treatments in Market Research textbooks are either too simple or too technical. A useful reference for the Forecasting part is
Week | Topic |
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1 | Principal Component Analysis (PCA) |
2 | PCA |
3 | Factor Analysis (FA) |
4 | FA |
5 | Conjoint Analysis (CA) |
6 | Class Test 1 |
7 | Introduction to Forecasting |
8 | ARIMA models |
9 | ARIMA models |
10 | Dynamic Regression models and intervention analysis |
11 | Exponential smoothing and Periodicity |
12 | Class Test 2 |
13 | Revision |
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Students seeking more policy resources can visit Student Policies (https://students.mq.edu.au/support/study/policies). It is your one-stop-shop for the key policies you need to know about throughout your undergraduate student journey.
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Results published on platform other than eStudent, (eg. iLearn, Coursera etc.) or released directly by your Unit Convenor, are not confirmed as they are subject to final approval by the University. Once approved, final results will be sent to your student email address and will be made available in eStudent. For more information visit ask.mq.edu.au or if you are a Global MBA student contact globalmba.support@mq.edu.au
At Macquarie, we believe academic integrity – honesty, respect, trust, responsibility, fairness and courage – is at the core of learning, teaching and research. We recognise that meeting the expectations required to complete your assessments can be challenging. So, we offer you a range of resources and services to help you reach your potential, including free online writing and maths support, academic skills development and wellbeing consultations.
Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/
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Macquarie University offers a range of Student Support Services including:
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Unit information based on version 2022.02 of the Handbook