Unit convenor and teaching staff |
Unit convenor and teaching staff
Unit Convener/Lecturer/Workshop leader
Ivan Ho
Contact via Contact via Email
Room 145, 3 Management Drive
Tuesday 10-11am via Zoom
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Credit points |
Credit points
10
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Prerequisites |
Prerequisites
MKTG696 or MKTG6096 or MGNT607 or MGNT609 or MKTG6009
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Corequisites |
Corequisites
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Co-badged status |
Co-badged status
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Unit description |
Unit description
International Marketing is ‘the name of the game’ for many businesses. And while some geographical and cultural barriers may diminish, global markets offer increasing opportunities – and challenges - for companies to market and sell their products and services internationally. International marketing is the multinational process of planning and executing the marketing of a firm's offering. Marketing is always complex because diverse segments need to be targeted, and this complexity is multiplied in international markets. In this unit, students will learn and apply international marketing theories and concepts to address opportunities and challenges. Students will critically analyse ‘real world’ issues, and explore challenges and opportunities in the creation of international marketing strategies. |
Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates
On successful completion of this unit, you will be able to:
Late submissions of assessments
Unless a Special Consideration request has been submitted and approved, no extensions will be granted. There will be a deduction of 10% of the total available assessment-task marks made from the total awarded mark for each 24-hour period or part thereof that the submission is late. Late submissions will only be accepted up to 96 hours after the due date and time.
No late submissions will be accepted for timed assessments – e.g., quizzes, online tests.
Table 1: Penalty calculation based on submission time
Submission time after the due date (including weekends) |
Penalty (% of available assessment task mark) |
Example: for a non-timed assessment task marked out of 30 |
< 24 hours |
10% |
10% x 30 marks = 3-mark deduction |
24-48 hours |
20% |
20% x 30 marks = 6-mark deduction |
48-72 hours |
30% |
30% x 30 marks = 9-mark deduction |
72-96 hours |
40% |
40% x 30 marks = 12-mark deduction |
> 96 hours |
100% |
Assignment won’t be accepted |
Special Consideration
To request an extension on the due date/time for a timed or non-timed assessment task, you must submit a Special Consideration application. An application for Special Consideration does not guarantee approval.
The approved extension date for a student becomes the new due date for that student. The late submission penalties above then apply as of the new due date.
Name | Weighting | Hurdle | Due |
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Practice-based activities | 20% | No | Week 2-12 |
Presentation about a product and its landscape in international markets | 15% | No | Week 7 |
International Marketing Case Study | 25% | No | Week 9 |
International Marketing Report | 40% | No | Week 13 |
Assessment Type 1: Participatory task
Indicative Time on Task 2: 12 hours
Due: Week 2-12
Weighting: 20%
Students will participate in discussions and activities during the workshops.
Assessment Type 1: Presentation
Indicative Time on Task 2: 10 hours
Due: Week 7
Weighting: 15%
In this proposal, each student evaluates a product and its landscape in international markets and apply relevant theory. Length: 5 minutes maximum and 5 powerpoint slides
Assessment Type 1: Case study/analysis
Indicative Time on Task 2: 14 hours
Due: Week 9
Weighting: 25%
This is an individual assessment task where each student is required to complete a case study analysis of complex and strategic international marketing issues. Length: 1500 words
Assessment Type 1: Report
Indicative Time on Task 2: 24 hours
Due: Week 13
Weighting: 40%
This is an individual assessment task where each student is to reflect on their own impression of international marketing concepts and theories to create international marketing plan. Length: 2500 words
1 If you need help with your assignment, please contact:
2 Indicative time-on-task is an estimate of the time required for completion of the assessment task and is subject to individual variation
Teaching and Learning Strategy
The unit is delivered in a combination of weekly pre-recorded lectures (1 hour) and workshops (2 hours).
Students are expected to be active and engaged learners, contributing fully to workshop activities and discussions.
Learning activities include individual and group tasks that are to be completed during private study and in the workshops.
Students must familiarise themselves with the unit’s iLearn site.
Students should access the unit’s iLearn site regularly and check for updates and posts.
Details of teaching times and locations are available at: http://students.mq.edu.au/student_ad min/timetables
Students are expected to participate in classes, be prepared to discuss the assigned activities assigned each week.
Scheduled Learning Activities
Students are expected to actively participate in this unit and during workshops, to read in advance of workshops, and to be prepared to work in small groups and discuss the materials assigned each week.
Non-Scheduled Learning Activities
Students are expected to read all learning materials provided in preparation for the lectures and workshops (21 hours), complete all assigned readings (15 hours), and conduct research for the assessment tasks (15 hours).
Prescribed Textbook
Green, M., & Keegan, W. (2020). Global marketing (Tenth edition, Global edition.). Pearson Education.
Recommended Additional Text
Recommended Learning Resources
Technology required
Please refer to iLearn for more detailed information about Unit Schedule.
Macquarie University policies and procedures are accessible from Policy Central (https://policies.mq.edu.au). Students should be aware of the following policies in particular with regard to Learning and Teaching:
Students seeking more policy resources can visit Student Policies (https://students.mq.edu.au/support/study/policies). It is your one-stop-shop for the key policies you need to know about throughout your undergraduate student journey.
To find other policies relating to Teaching and Learning, visit Policy Central (https://policies.mq.edu.au) and use the search tool.
Macquarie University students have a responsibility to be familiar with the Student Code of Conduct: https://students.mq.edu.au/admin/other-resources/student-conduct
Results published on platform other than eStudent, (eg. iLearn, Coursera etc.) or released directly by your Unit Convenor, are not confirmed as they are subject to final approval by the University. Once approved, final results will be sent to your student email address and will be made available in eStudent. For more information visit ask.mq.edu.au or if you are a Global MBA student contact globalmba.support@mq.edu.au
At Macquarie, we believe academic integrity – honesty, respect, trust, responsibility, fairness and courage – is at the core of learning, teaching and research. We recognise that meeting the expectations required to complete your assessments can be challenging. So, we offer you a range of resources and services to help you reach your potential, including free online writing and maths support, academic skills development and wellbeing consultations.
Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/
The Writing Centre provides resources to develop your English language proficiency, academic writing, and communication skills.
The Library provides online and face to face support to help you find and use relevant information resources.
Macquarie University offers a range of Student Support Services including:
Got a question? Ask us via AskMQ, or contact Service Connect.
For help with University computer systems and technology, visit http://www.mq.edu.au/about_us/offices_and_units/information_technology/help/.
When using the University's IT, you must adhere to the Acceptable Use of IT Resources Policy. The policy applies to all who connect to the MQ network including students.
Unit information based on version 2022.05 of the Handbook