iTeach and Unit Guides will be undergoing maintenance today (Tue 17th Feb) from 1-5pm AEDT. Service may be temporarily unavailable during this time. Apologies for any inconvenience. Updates via https://itstatus.mq.edu.au
Students

MMCC7000 – Media and Social Media

2022 – Session 1, In person-scheduled-weekday, North Ryde

General Information

Download as PDF
Unit convenor and teaching staff Unit convenor and teaching staff Convenor
John Potts
john.potts@mq.edu.au
Contact via 9850 2163
10Ha 165J
Wed 1 - 2
Credit points Credit points
10
Prerequisites Prerequisites
Admission to MRes
Corequisites Corequisites
Co-badged status Co-badged status
Unit description Unit description

Media and social media dominate our political, social and cultural landscapes. This unit investigates their multilayered dynamic by incorporating a range of disciplinary and/or interdisciplinary approaches within media, communications, cultural studies and media arts. It surveys approaches to media and representation in the broad media and communications discipline. A section of this unit specifically addresses issues in social media. Students will explore how academic research can be utilised to study a rapidly evolving cultural reality and technological infrastructure.

Important Academic Dates

Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates

Learning Outcomes

On successful completion of this unit, you will be able to:

  • ULO1: demonstrate a coherent knowledge of the principles, methods and concepts within a discipline area.
  • ULO2: develop and demonstrate a high level of oral, written, and discipline specific communication skills.
  • ULO3: communicate research principles and perspectives situated in a disciplinary area.
  • ULO4: apply informed and logical judgments to the arguments of others.
  • ULO5: synthesize and apply ideas to new contexts.

General Assessment Information

Please note that the University and the Faculty of Arts have launched a new assessment policy effective as of 1 July 2021. This new policy particularly affects LATE SUBMISSION OF ASSESSMENTS. The Faculty policy in relation to late assessment submissions is as follows: Unless a Special Consideration request has been submitted and approved, (a) a penalty for lateness will apply – 10 marks out of 100 credit will be deducted per day for assignments submitted after the due date – and (b) no assignment will be accepted seven days (incl. weekends) after the original submission deadline. No late submissions will be accepted for timed assessments – e.g. quizzes, online tests, etc. To be very clear: · Unless you have applied for special consideration and had your application approved, for each day your assignment is late, 10 marks will be deducted. For example, if you submit your assignment 7 days late, 70 marks will be deducted, which means you will fail that assignment. · If your assignment is more than 7 days late (including weekends), you will get 0 marks for your assignment. These are serious penalties that will substantially alter your final grade and even determine whether you pass or fail this unit. Please make every effort to submit your assignment by the due date. If you find you cannot submit your assignment on time, please apply for Special Consideration through AskMQ. Make sure you read Macquarie University's policy regarding Special Consideration requests before you apply: https://students.mq.edu.au/study/assessment-exams/special-consideration

Assessment Tasks

Name Weighting Hurdle Due Groupwork/Individual Short Extension AI assisted?
Seminar Presentation 20% No Week 11 16/05/2022 and Week 12 23/05/2022 11.00 - 13.00 No
Research Essay 50% No 06/06/2022 23.59 No
Essay 30% No 25/04/2022 23.59 No

Seminar Presentation

Assessment Type 1: Presentation
Indicative Time on Task 2: 15 hours
Due: Week 11 16/05/2022 and Week 12 23/05/2022 11.00 - 13.00
Weighting: 20%
Groupwork/Individual:
Short extension 3: No
AI assisted?:

Students will be required to present on a specific unit topic.

Refer to iLearn for further information.
On successful completion you will be able to:
  • demonstrate a coherent knowledge of the principles, methods and concepts within a discipline area.
  • develop and demonstrate a high level of oral, written, and discipline specific communication skills.
  • communicate research principles and perspectives situated in a disciplinary area.
  • apply informed and logical judgments to the arguments of others.
  • synthesize and apply ideas to new contexts.

Research Essay

Assessment Type 1: Essay
Indicative Time on Task 2: 46 hours
Due: 06/06/2022 23.59
Weighting: 50%
Groupwork/Individual:
Short extension 3: No
AI assisted?:

This essay requires students to critically engage with current literature and undertake in-depth independent research.

Refer to iLearn for further information.
On successful completion you will be able to:
  • demonstrate a coherent knowledge of the principles, methods and concepts within a discipline area.
  • develop and demonstrate a high level of oral, written, and discipline specific communication skills.
  • communicate research principles and perspectives situated in a disciplinary area.
  • apply informed and logical judgments to the arguments of others.
  • synthesize and apply ideas to new contexts.

Essay

Assessment Type 1: Essay
Indicative Time on Task 2: 25 hours
Due: 25/04/2022 23.59
Weighting: 30%
Groupwork/Individual:
Short extension 3: No
AI assisted?:

This essay requires student to critically engage with unit content and independent research.

Refer to iLearn for further information.
On successful completion you will be able to:
  • demonstrate a coherent knowledge of the principles, methods and concepts within a discipline area.
  • develop and demonstrate a high level of oral, written, and discipline specific communication skills.
  • communicate research principles and perspectives situated in a disciplinary area.
  • apply informed and logical judgments to the arguments of others.
  • synthesize and apply ideas to new contexts.

1 If you need help with your assignment, please contact:

  • the academic teaching staff in your unit for guidance in understanding or completing this type of assessment
  • the Writing Centre for academic skills support.

2 Indicative time-on-task is an estimate of the time required for completion of the assessment task and is subject to individual variation.

3 An automatic short extension is available for some assessments. Apply through the Service Connect Portal.

Delivery and Resources

Readings will be provided by the convenor. Some readings are available online for download, as detailed in the Unit Schedule.

Unit Schedule

MMCC7000 Unit Schedule

Week 2: 28 February – Introduction to Media and Social Media (John Potts)

Week 3: 7th March - Media Studies (John Potts)

Reading: Turner, G. (2015), 'Introduction', Re-Inventing the Media, London and New York:

Routledge. pp. 1-15.

Background Reading: Cunningham, S., and Turnbull, S. (2014). 'Introduction' and The Media

and Communications: Theoretical Traditions', The Media and Communications in Australia 4th

Edition. Sydney: Allen & Unwin. pp. 1-30.

Week 4: 14th March - Cultural Studies (John Potts)

Reading: Nicole Anderson and Katrina Schulnke, 'Introduction: Theory to Practice' in Anderson

& Schulnke, Cultural Theory in Everyday Practice, Oxford: Oxford University Press, 2009

Week 5: 21st March - Writing (Willa McDonald)

Reading: Rachel Robertson, Daniel Juckes, Marie O’Rourke and Renee Pettitt-Schipp

"An ambiguous genre: thoughts on creative non-fiction and the exegesis", Text: Journal of Writing and Writing Programs, Special Issue, 44, The Exegesis Now ed's Craig Batty and Donna Lee Brien, Oct, 2017. http://www.textjournal.com.au/speciss/issue44/content.htm

 

Jen Webb, Jordan Williams and Paul Collis "Talking it over: the agony and the ecstasy of the creative writing doctorate", Text: Journal of Writing and Writing Programs, Special Issue, 44, The Exegesis Now ed's Craig Batty and Donna Lee Brien, Oct, 2017.http://www.textjournal.com.au/speciss/issue44/Webb_et_al.pdf

 

Week 6: 28th March - Screen Studies (Karen Pearlman)

Reading: David Bordwell, 'The Viewer's Share: Models of Mind in Explaining Film' (2012)

at http://www.davidbordwell.net/essays/viewersshare.php

Week 7: 4th April - Creative Arts and Media Arts (Julie-Anne Long and Jon Burtt)

Reading: Barrett, Estelle. 2010, 'Introduction’, in Barrett Estelle, and Barbara Bolt (eds) Practice

as Research: Approaches to creative arts enquiry, (New York: Palgrave Macmillan) pp. 1-13

MID-SEMESTER BREAK

Week 8: 25th April - Social Media 1 (Tai Neilson)

Reading:Crawford. (2021). Data. The Atlas of AI: Power, Politics, and the Planetary Costs of Artificial Intelligence. Yale University Press. 

 

Week 9: 2nd May - Social Media 2 (Tai Neilson)

Reading:Citton. (2017). From Attention Economy to Attention Ecology. The ecology of attention (English edition.). Polity Press. Intro-Ch 3. 

 

Week 10: 9th May - Media Disciplines and Sub-disciplines (John Potts) 

Weeks 11 and 12: 16th May - 23rd May - Student Presentations (John Potts)

Policies and Procedures

Macquarie University policies and procedures are accessible from Policy Central (https://policies.mq.edu.au). Students should be aware of the following policies in particular with regard to Learning and Teaching:

Students seeking more policy resources can visit Student Policies (https://students.mq.edu.au/support/study/policies). It is your one-stop-shop for the key policies you need to know about throughout your undergraduate student journey.

To find other policies relating to Teaching and Learning, visit Policy Central (https://policies.mq.edu.au) and use the search tool.

Student Code of Conduct

Macquarie University students have a responsibility to be familiar with the Student Code of Conduct: https://students.mq.edu.au/admin/other-resources/student-conduct

Results

Results published on platform other than eStudent, (eg. iLearn, Coursera etc.) or released directly by your Unit Convenor, are not confirmed as they are subject to final approval by the University. Once approved, final results will be sent to your student email address and will be made available in eStudent. For more information visit ask.mq.edu.au or if you are a Global MBA student contact globalmba.support@mq.edu.au

Academic Integrity

At Macquarie, we believe academic integrity – honesty, respect, trust, responsibility, fairness and courage – is at the core of learning, teaching and research. We recognise that meeting the expectations required to complete your assessments can be challenging. So, we offer you a range of resources and services to help you reach your potential, including free online writing and maths support, academic skills development and wellbeing consultations.

Student Support

Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/

The Writing Centre

The Writing Centre provides resources to develop your English language proficiency, academic writing, and communication skills.

The Library provides online and face to face support to help you find and use relevant information resources. 

Student Services and Support

Macquarie University offers a range of Student Support Services including:

Student Enquiries

Got a question? Ask us via AskMQ, or contact Service Connect.

IT Help

For help with University computer systems and technology, visit http://www.mq.edu.au/about_us/offices_and_units/information_technology/help/. 

When using the University's IT, you must adhere to the Acceptable Use of IT Resources Policy. The policy applies to all who connect to the MQ network including students.

Unit information based on version 2022.02 of the Handbook