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MMCC3025 – Creative Entrepreneurship

2022 – Session 1, In person-scheduled-weekday, North Ryde

General Information

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Unit convenor and teaching staff Unit convenor and teaching staff Senior Lecturer in Creative Arts
Dr Jon Burtt
jon.burtt@mq.edu.au
Contact via via email
10 HA 158
please email for consultation
Credit points Credit points
10
Prerequisites Prerequisites
Pre-requisite 130cp at 1000 level or above
Corequisites Corequisites
Co-badged status Co-badged status
Unit description Unit description

What does it mean to be an entrepreneur in the performing arts and entertainment industries in a digital age? This unit examines models of creative entrepreneurship in the performing arts and entertainment industries. In the context of the digital era we live in, the unit will examine various revenue and monetization strategies for sustainable projects and careers. It considers collaborative approaches to production, startups, models for artist-run spaces and studios, self-initiated art projects and pick-up companies, curatorial practices, artist management, the role of the producer and skills to navigate potential funding, sponsorship, philanthropic support, and revenue streams.

This unit will enable students to better navigate their transition into industry-based opportunities in the performing arts and entertainment industries. No prior experience of the performing arts and entertainment industries is required.

Important Academic Dates

Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates

Learning Outcomes

On successful completion of this unit, you will be able to:

  • ULO1: analyse and evaluate a range of practices in creative entrepreneurship.
  • ULO2: synthesize critical and creative approaches to the major themes, issues and debates relating to entrepreneurship in the performing arts industries.
  • ULO3: apply advanced creativity techniques at both an individual and a group level, including the use of idea generation techniques.
  • ULO4: consolidate communication skills for a range of creative contexts (written, oral, interpersonal, professional presentations).

General Assessment Information

Assessment Submission, Grade and Feedback Delivery:

1. The Presentation task will be presented in tutorial times on 8 April Week 7 and an accompanying report must be submitted via the Turnitin link on the MMCC3025 iLearn page by 5pm 10 April Week 7, as indicated above. Feedback will be provided in class, and feedback and grades for this assessment task will provided in the convenor's notes in Turnitin.

2. The Creative Plan assessment will be presented in tutorial times on 20 May Week 11 and an accompanying report must be submitted via the Turnitin link on the MMCC3025 iLearn page by 5pm 22 May Week 11, as indicated above. Feedback will be provided in class, and feedback and grades for this assessment task will provided in the convenor's notes in Turnitin. 

Referencing Style:

The referencing style for all written material where academic protocols are required must follow APA 6th. If you are unsure of referencing styles please consult the library referencing resources at http://libguides.mq.edu.au/Referencing

Late Submissions / Special Consideration:  

Please note that the University and the Faculty of Arts have launched a new assessment policy effective as of 1 July 2021. This new policy particularly affects LATE SUBMISSION OF ASSESSMENTS. The Faculty policy in relation to late assessment submissions is as follows: Unless a Special Consideration request has been submitted and approved, (a) a penalty for lateness will apply – 10 marks out of 100 credit will be deducted per day for assignments submitted after the due date – and (b) no assignment will be accepted seven days (incl. weekends) after the original submission deadline. No late submissions will be accepted for timed assessments – e.g. quizzes, online tests, etc.   To be very clear: · Unless you have applied for special consideration and had your application approved, for each day your assignment is late, 10 marks will be deducted. For example, if you submit your assignment 7 days late, 70 marks will be deducted, which means you will fail that assignment. · If your assignment is more than 7 days late (including weekends), you will get 0 marks for your assignment.

These are serious penalties that will substantially alter your final grade and even determine whether you pass or fail this unit. Please make every effort to submit your assignment by the due date.

If you find you cannot submit your assignment on time, please apply for Special Consideration through AskMQ. Make sure you read Macquarie University's policy regarding Special Consideration requests before you apply: https://students.mq.edu.au/study/assessment-exams/special-consideration

Assessment Tasks

Name Weighting Hurdle Due Groupwork/Individual Short Extension AI Approach
Group Presentation 45% No Presentation: on 08:04:2022; Report: 17:00 on 10:04:2022 No
Creative Plan 55% No Presentation on 20:05:2022; Report: 17:00 on 22:05:2022 No

Group Presentation

Assessment Type 1: Presentation
Indicative Time on Task 2: 40 hours
Due: Presentation: on 08:04:2022; Report: 17:00 on 10:04:2022
Weighting: 45%
Groupwork/Individual:
Short extension 3: No
AI Approach:

 

Students apply theories, frameworks and concepts to authentic workplace scenarios through the presentation of a group pitch setting out the required steps, actions and/or tactics to meet identified goals. Refer to iLearn for further information.

 
On successful completion you will be able to:
  • analyse and evaluate a range of practices in creative entrepreneurship.
  • synthesize critical and creative approaches to the major themes, issues and debates relating to entrepreneurship in the performing arts industries.
  • apply advanced creativity techniques at both an individual and a group level, including the use of idea generation techniques.
  • consolidate communication skills for a range of creative contexts (written, oral, interpersonal, professional presentations).

Creative Plan

Assessment Type 1: Plan
Indicative Time on Task 2: 46 hours
Due: Presentation on 20:05:2022; Report: 17:00 on 22:05:2022
Weighting: 55%
Groupwork/Individual:
Short extension 3: No
AI Approach:

 

The Creative Plan provides students with an opportunity to propose an entrepreneur model and plan that aligns with a particular interest and/or goal. The assessment will synthesise a self-directed plan in the form of a website showcasing the student's Creative Plan and will take the form of an Individual Presentation, and an associated Report discussing the research involved in creating the content for the website. Please refer to iLearn for further details.

 
On successful completion you will be able to:
  • analyse and evaluate a range of practices in creative entrepreneurship.
  • synthesize critical and creative approaches to the major themes, issues and debates relating to entrepreneurship in the performing arts industries.
  • apply advanced creativity techniques at both an individual and a group level, including the use of idea generation techniques.
  • consolidate communication skills for a range of creative contexts (written, oral, interpersonal, professional presentations).

1 If you need help with your assignment, please contact:

  • the academic teaching staff in your unit for guidance in understanding or completing this type of assessment
  • the Writing Centre for academic skills support.

2 Indicative time-on-task is an estimate of the time required for completion of the assessment task and is subject to individual variation.

3 An automatic short extension is available for some assessments. Apply through the Service Connect Portal.

Delivery and Resources

Delivery: Lectures will be synchronous online delivery via Zoom 11am-12pm Fridays. A weekly tutorial will be delivered (see MQ timetables). See iLearn for further details.  Lectures and tutorials for this unit will commence in Week 1.

Technologies used and required: This unit has an online presence in iLearn. You will need access to a computer and an internet connection. The unit iLearn page can be accessed at http://ilearn.mq.edu.au  All relevant MMCC3025 online material will be available via the unit iLearn page. This is your starting point for all information and should be consulted each week so you will be able to keep up to date with all unit online content and catch up with any notifications.

Unit Readings: Required and recommended readings are available in iLearn through the Leganto link.

Unit Schedule

Schedule: Synchronised lecture via Zoom Fridays 11am-12pm, F2F and online tutorials on Fridays.

week 1: Lecture: Intro to unit, Tutorial

week 2: Lecture: Collaboration, Tutorial

week 3: Lecture: Funding 101, Tutorial

week 4: Lecture: Online networks, Tutorial

week 5: Lecture: Face-to-face networks, Tutorial

week 6: Lecture: Pitching, Tutorial

week 7: Lecture: Creative plan in action 1 - putting it together, open consultations pitch presentation, Tutorial

week 8: Lecture: Creative plan in action 2 - eportfolio, Tutorial

week 9: Lecture: Creative Plan Assessment online talk and Q+A, Tutorial

Week 10: Lecture: Open access online consultation, Tutorial

week 11: Lecture: Open access online consultation, Tutorial, Presentation due

week 12: Lecture: Feedback, Tutorial

Policies and Procedures

Macquarie University policies and procedures are accessible from Policy Central (https://policies.mq.edu.au). Students should be aware of the following policies in particular with regard to Learning and Teaching:

Students seeking more policy resources can visit Student Policies (https://students.mq.edu.au/support/study/policies). It is your one-stop-shop for the key policies you need to know about throughout your undergraduate student journey.

To find other policies relating to Teaching and Learning, visit Policy Central (https://policies.mq.edu.au) and use the search tool.

Student Code of Conduct

Macquarie University students have a responsibility to be familiar with the Student Code of Conduct: https://students.mq.edu.au/admin/other-resources/student-conduct

Results

Results published on platform other than eStudent, (eg. iLearn, Coursera etc.) or released directly by your Unit Convenor, are not confirmed as they are subject to final approval by the University. Once approved, final results will be sent to your student email address and will be made available in eStudent. For more information visit ask.mq.edu.au or if you are a Global MBA student contact globalmba.support@mq.edu.au

Academic Integrity

At Macquarie, we believe academic integrity – honesty, respect, trust, responsibility, fairness and courage – is at the core of learning, teaching and research. We recognise that meeting the expectations required to complete your assessments can be challenging. So, we offer you a range of resources and services to help you reach your potential, including free online writing and maths support, academic skills development and wellbeing consultations.

Student Support

Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/

The Writing Centre

The Writing Centre provides resources to develop your English language proficiency, academic writing, and communication skills.

The Library provides online and face to face support to help you find and use relevant information resources. 

Student Services and Support

Macquarie University offers a range of Student Support Services including:

Student Enquiries

Got a question? Ask us via AskMQ, or contact Service Connect.

IT Help

For help with University computer systems and technology, visit http://www.mq.edu.au/about_us/offices_and_units/information_technology/help/. 

When using the University's IT, you must adhere to the Acceptable Use of IT Resources Policy. The policy applies to all who connect to the MQ network including students.

Unit information based on version 2022.03 of the Handbook