Students

MMCC8037 – Digital Media Strategies

2022 – Session 1, In person-scheduled-weekday, North Ryde

General Information

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Unit convenor and teaching staff Unit convenor and teaching staff
Chris Muller
chris.muller@mq.edu.au
Sharon Greenfield
sharon.greenfield@mq.edu.au
Credit points Credit points
10
Prerequisites Prerequisites
Admission to MMediaComm or MCrInd or MIC
Corequisites Corequisites
Co-badged status Co-badged status
Unit description Unit description

This unit examines the impacts of new technologies on media practices, industries and economies. Key media forms are contextualised within histories of transformation and continuity, and current issues affecting production and distribution are explored.

Important Academic Dates

Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates

Learning Outcomes

On successful completion of this unit, you will be able to:

  • ULO1: perform sophisticated critical analysis of creative media works.
  • ULO2: demonstrate advanced theoretical knowledge and understanding specific to the discipline of media arts and media practice.
  • ULO3: communicate knowledge and critical expertise to professional audiences individually and as part of a group.
  • ULO4: analyse and evaluate creative media practice within a broader theoretical and environmental framework.
  • ULO5: synthesize theoretical and creative approaches to contemporary issues in media practice.

General Assessment Information

Please note that the University and the Faculty of Arts have launched a new assessment policy effective as of 1 July 2021. This new policy particularly affects LATE SUBMISSION OF ASSESSMENTS.

The Faculty policy in relation to late assessment submissions is as follows:

Unless a Special Consideration request has been submitted and approved, (a) a penalty for lateness will apply – 10 marks out of 100 credit will be deducted per day for assignments submitted after the due date – and (b) no assignment will be accepted seven days (incl. weekends) after the original submission deadline. No late submissions will be accepted for timed assessments – e.g. quizzes, online tests, etc.

To be very clear:

· Unless you have applied for special consideration and had your application approved, for each day your assignment is late, 10 marks will be deducted. For example, if you submit your assignment 7 days late, 70 marks will be deducted, which means you will fail that assignment.

If your assignment is more than 7 days late (including weekends), you will get 0 marks for your assignment.

These are serious penalties that will substantially alter your final grade and even determine whether you pass or fail this unit. Please make every effort to submit your assignment by the due date.

If you find you cannot submit your assignment on time, please apply for Special Consideration through AskMQ. Make sure you read Macquarie University's policy regarding Special Consideration requests before you apply: https://students.mq.edu.au/study/assessment-exams/special-consideration

Assessment Tasks

Name Weighting Hurdle Due
Progress Journal 40% No 23:59 on 10/04/22
Industry Pitch 60% No 23:59 on 05/06/22

Progress Journal

Assessment Type 1: Portfolio
Indicative Time on Task 2: 40 hours
Due: 23:59 on 10/04/22
Weighting: 40%

From week 1 to 7, students will keep a weekly progress journal on a dedicated iLearn space. These journal entries will document student engagement with the course material, reading, learning activities and independent research. For the assignment, two such entries need to be developed into polished pieces of writing.

Refer to iLearn for further information.
On successful completion you will be able to:
  • perform sophisticated critical analysis of creative media works.
  • demonstrate advanced theoretical knowledge and understanding specific to the discipline of media arts and media practice.
  • analyse and evaluate creative media practice within a broader theoretical and environmental framework.

Industry Pitch

Assessment Type 1: Project
Indicative Time on Task 2: 70 hours
Due: 23:59 on 05/06/22
Weighting: 60%

Working in groups of three, four or five (groups are allocated), students will develop and pitch a comprehensive digital media strategy.

Refer to iLearn for further information.
On successful completion you will be able to:
  • perform sophisticated critical analysis of creative media works.
  • demonstrate advanced theoretical knowledge and understanding specific to the discipline of media arts and media practice.
  • communicate knowledge and critical expertise to professional audiences individually and as part of a group.
  • analyse and evaluate creative media practice within a broader theoretical and environmental framework.
  • synthesize theoretical and creative approaches to contemporary issues in media practice.

1 If you need help with your assignment, please contact:

  • the academic teaching staff in your unit for guidance in understanding or completing this type of assessment
  • the Writing Centre for academic skills support.

2 Indicative time-on-task is an estimate of the time required for completion of the assessment task and is subject to individual variation

Delivery and Resources

From week 2-7 classes will consist of mini lectures and in class activities, which are designed to foster collaboration and indipendent research. Students will be provided with weekly preparatory tasks and worksheets that will form the basis of the Progress Journal. 

From week 8 onwards, we will engage in a collaboration with our industry partner. Classes will switch to a workshop format, in which we collaborate to meet the brief of our industry partner, the Research Manager at the Powerhouse Museum, Sydney. This class will entail a briefing with our industry partner. 

Policies and Procedures

Macquarie University policies and procedures are accessible from Policy Central (https://policies.mq.edu.au). Students should be aware of the following policies in particular with regard to Learning and Teaching:

Students seeking more policy resources can visit Student Policies (https://students.mq.edu.au/support/study/policies). It is your one-stop-shop for the key policies you need to know about throughout your undergraduate student journey.

To find other policies relating to Teaching and Learning, visit Policy Central (https://policies.mq.edu.au) and use the search tool.

Student Code of Conduct

Macquarie University students have a responsibility to be familiar with the Student Code of Conduct: https://students.mq.edu.au/admin/other-resources/student-conduct

Results

Results published on platform other than eStudent, (eg. iLearn, Coursera etc.) or released directly by your Unit Convenor, are not confirmed as they are subject to final approval by the University. Once approved, final results will be sent to your student email address and will be made available in eStudent. For more information visit ask.mq.edu.au or if you are a Global MBA student contact globalmba.support@mq.edu.au

Academic Integrity

At Macquarie, we believe academic integrity – honesty, respect, trust, responsibility, fairness and courage – is at the core of learning, teaching and research. We recognise that meeting the expectations required to complete your assessments can be challenging. So, we offer you a range of resources and services to help you reach your potential, including free online writing and maths support, academic skills development and wellbeing consultations.

Student Support

Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/

The Writing Centre

The Writing Centre provides resources to develop your English language proficiency, academic writing, and communication skills.

The Library provides online and face to face support to help you find and use relevant information resources. 

Student Services and Support

Macquarie University offers a range of Student Support Services including:

Student Enquiries

Got a question? Ask us via AskMQ, or contact Service Connect.

IT Help

For help with University computer systems and technology, visit http://www.mq.edu.au/about_us/offices_and_units/information_technology/help/. 

When using the University's IT, you must adhere to the Acceptable Use of IT Resources Policy. The policy applies to all who connect to the MQ network including students.

Unit information based on version 2022.02 of the Handbook