Unit convenor and teaching staff |
Unit convenor and teaching staff
Convenor/Lecturer/Workshop facilitator
Pardis Mohajerani
Contact via Via Email
Room 136, 3 Management Drive
Thursdays 3:30pm-4:30pm via Zoom or F2F
|
---|---|
Credit points |
Credit points
10
|
Prerequisites |
Prerequisites
Admission to MCom or MBioBus or MIntBus or MMgmt
|
Corequisites |
Corequisites
|
Co-badged status |
Co-badged status
|
Unit description |
Unit description
Marketing is the coordinated and integrated efforts of an organisation to satisfy relevant customer needs and achieve organisational goals. It involves a systematic process whereby opportunities are identified and marketing practices are implemented. New techniques, tools and technologies are constantly being adopted by marketers, leading to a new marketing environment that demands greater efficiency and effectiveness to market products, services and brands. This unit develops students’ knowledge of marketing concepts and frameworks. Students will develop skills to critically analyse marketing concepts and their applications. Students will also learn to analyse marketing activities driving product/service consumption. |
Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates
On successful completion of this unit, you will be able to:
Late submissions of assessments Unless a Special Consideration request has been submitted and approved, no extensions will be granted. There will be a deduction of 10% of the total available assessment-task marks made from the total awarded mark for each 24-hour period or part thereof that the submission is late. Late submissions will only be accepted up to 96 hours after the due date and time.
No late submissions will be accepted for timed assessments – e.g., quizzes, online tests.
Table 1: Penalty calculation based on submission time
Submission time after the due date (including weekends) |
Penalty (% of available assessment task mark) |
Example: for a non-timed assessment task marked out of 30 |
< 24 hours |
10% |
10% x 30 marks = 3-mark deduction |
24-48 hours |
20% |
20% x 30 marks = 6-mark deduction |
48-72 hours |
30% |
30% x 30 marks = 9-mark deduction |
72-96 hours |
40% |
40% x 30 marks = 12-mark deduction |
> 96 hours |
100% |
Assignment won’t be accepted |
Special Consideration To request an extension on the due date/time for a timed or non-timed assessment task, you must submit a Special Consideration application. An application for Special Consideration does not guarantee approval.
The approved extension date for a student becomes the new due date for that student. The late submission penalties above then apply as of the new due date.
Name | Weighting | Hurdle | Due |
---|---|---|---|
Critical Analysis of Marketing Concepts and Their Applications | 30% | No | Week 8 |
Practice-based activities | 20% | No | Week 2 to Week 13 |
Marketing Plan | 40% | No | Week 13 |
Online Quiz | 10% | No | Week 3 to Week 12 |
Assessment Type 1: Report
Indicative Time on Task 2: 20 hours
Due: Week 8
Weighting: 30%
The 1,500 word (plus or minus 10%) report is designed to evaluate your ability to explain, compare or analyse marketing theories and concepts.
Assessment Type 1: Participatory task
Indicative Time on Task 2: 10 hours
Due: Week 2 to Week 13
Weighting: 20%
Practice-based activities completed during weekly workshops are to reinforce your learning and give you the opportunity to share your theoretical and practical knowledge of marketing concepts, principles and issues. There will be four random collections across the session. Each task is worth 5%.
Assessment Type 1: Report
Indicative Time on Task 2: 40 hours
Due: Week 13
Weighting: 40%
Students will analyse marketing activities of a product/service and produce a 2000 word (plus or minus 10%) individual report on their analysis.
Assessment Type 1: Quiz/Test
Indicative Time on Task 2: 10 hours
Due: Week 3 to Week 12
Weighting: 10%
10 online quizzes of 10 questions each with a set time limit to be completed before classes, 1 mark each week.
1 If you need help with your assignment, please contact:
2 Indicative time-on-task is an estimate of the time required for completion of the assessment task and is subject to individual variation
TEACHING AND LEARNING STRATEGY
The unit is delivered in a combination of weekly pre-recorded seminars/lectures (1.5 hours) and workshops (1.5 hours). Please note that workshop will be online or face-to face according to students' enrolment detail. Students are expected to be active and engaged learners, contributing fully to workshop activities and discussions.
The seminar/lecture notes and recordings will be posted on iLearn at https://ilearn.mq.edu.au on a weekly basis.
CLASSES
REQUIRED AND RECOMMENDED TEXTS AND/OR MATERIALS
Required Text: Marketing, 4th Edition Greg Elliott, Sharyn Rundle-Thiele, David Waller, Sandra Smith, Liz Eades, Ingo Bentrott ISBN: 9780730363248, 9780730362999 Brisbane: John Wiley & Sons. http://www.wileydirect.com.au/buy/marketing-4th-edition/. This text is now available in print and interactive e-text VIA MQ Libarary. More information will be available via iLearn.
Additional recommended textbooks: Grewal, D., Levy, M. (2021), Marketing (3rd Edition), New York, McGraw-Hill Education.
Students should also consult the wide range of industry reports and marketing journals such as the following (via the Macquarie University library):
TECHNOLOGY USED & REQUIRED
SATISFACTORY COMPLETION OF UNIT
Students are required to accumulate at least 50% of the total marks possible in order to satisfactorily pass this unit.
Please refer to iLearn
Macquarie University policies and procedures are accessible from Policy Central (https://policies.mq.edu.au). Students should be aware of the following policies in particular with regard to Learning and Teaching:
Students seeking more policy resources can visit Student Policies (https://students.mq.edu.au/support/study/policies). It is your one-stop-shop for the key policies you need to know about throughout your undergraduate student journey.
To find other policies relating to Teaching and Learning, visit Policy Central (https://policies.mq.edu.au) and use the search tool.
Macquarie University students have a responsibility to be familiar with the Student Code of Conduct: https://students.mq.edu.au/admin/other-resources/student-conduct
Results published on platform other than eStudent, (eg. iLearn, Coursera etc.) or released directly by your Unit Convenor, are not confirmed as they are subject to final approval by the University. Once approved, final results will be sent to your student email address and will be made available in eStudent. For more information visit ask.mq.edu.au or if you are a Global MBA student contact globalmba.support@mq.edu.au
At Macquarie, we believe academic integrity – honesty, respect, trust, responsibility, fairness and courage – is at the core of learning, teaching and research. We recognise that meeting the expectations required to complete your assessments can be challenging. So, we offer you a range of resources and services to help you reach your potential, including free online writing and maths support, academic skills development and wellbeing consultations.
Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/
The Writing Centre provides resources to develop your English language proficiency, academic writing, and communication skills.
The Library provides online and face to face support to help you find and use relevant information resources.
Macquarie University offers a range of Student Support Services including:
Got a question? Ask us via AskMQ, or contact Service Connect.
For help with University computer systems and technology, visit http://www.mq.edu.au/about_us/offices_and_units/information_technology/help/.
When using the University's IT, you must adhere to the Acceptable Use of IT Resources Policy. The policy applies to all who connect to the MQ network including students.
Unit information based on version 2022.04 of the Handbook