Late Assessment Submission Penalty (written assessments) 

Unless a Special Consideration request has been submitted and approved, a 5% penalty (of the total possible mark) will be applied each day a written assessment is not submitted, up until the 7th day (including weekends). After the 7th day, a grade of ‘0’ will be awarded even if the assessment is submitted. Submission time for all written assessments is set at 11.55pm. A 1-hour grace period is provided to students who experience a technical concern.  

For any late submissions of time-sensitive tasks, such as scheduled tests/exams, performance assessments/presentations, and/or scheduled practical assessments/labs, students need to submit an application for Special Consideration.

Teaching and Learning Strategy

• The unit is delivered in a combination of weekly pre-recorded lectures (1 hour) and workshops (2 hours).

• Students are expected to be active and engaged learners, contributing fully to workshop activities and discussions.

• Learning activities include individual and group tasks that are to be completed during private study and in the workshops. 

• Students must familiarise themselves with the unit’s iLearn site.

• Students should access the unit’s iLearn site regularly and check for updates and posts.

• Details of teaching times and locations are available at: http://students.mq.edu.au/student_ad min/timetables

• Students are expected to participate in classes, be prepared to discuss the assigned activities assigned each week.

• Students are expected to arrive on time and not to leave until the class ends.

Scheduled Learning Activities

• Students are expected to actively participate in this unit and during workshops, to read in advance of workshops, and to be prepared to work in small groups and discuss the materials assigned each week.

Non-Scheduled Learning Activities

• Students are expected to read all learning materials provided in preparation for the lectures and workshops (21 hours), complete all assigned readings (15 hours), and conduct research for the assessment tasks (15 hours).

Prescribed Textbook

• Green, M., & Keegan, W. (2020). Global marketing (Tenth edition, Global edition.). Pearson Education.

Recommended Additional Text

• Fletcher, R., & Crawford, H. (2017). International marketing: An Asia-Pacific perspective (Seventh edition.). Pearson Australia.

Recommended Learning Resources

• Macquarie University Library and Google Scholar provide students with access to electronic databases, including academic peer-reviewed journals, books, articles, and videos.
• Students are also encouraged to read peer-reviewed journals from other disciplines when relevant.

Technology required

• The course will make use of iLearn and email for communication with the teaching staff and between students.
• Students will need access to a reliable internet service to complete this unit.
• Software required: e.g., Word processing, PowerPoint, video/media player, Adobe Acrobat Reader.
• Use of a PC, laptop and smart devices is required to complete tasks on iLearn, to access iLearn for course materials and to read the textbook.

Please refer to iLearn for more detailed information about Unit Schedule.