Please note that the University and the Faculty of Arts have launched a new assessment policy effective as of 1 July 2022. This new policy particularly affects LATE SUBMISSION OF ASSIGNMENTS.

The Faculty policy in relation to late assessment submissions is as follows:

Late Assessment Submission Penalty  

Unless a Special Consideration request has been submitted and approved, a 5% penalty (of the total possible mark) will be applied each day a written assessment is not submitted, up until the 7th day (including weekends). After the 7th day, a mark of ‘0’ (zero) will be awarded even if the assessment is submitted. Submission time for all written assessments is set at 11.55pm. A 1-hour grace period is provided to students who experience a technical issue.    

This late penalty will apply to non-timed sensitive assessment (incl essays, reports, posters, portfolios, journals, recordings etc). Late submission of time sensitive tasks (such as tests/exams, performance assessments/presentations, scheduled practical assessments/labs etc) will only be addressed by the unit convenor in a Special consideration application. Special Consideration outcome may result in a new question or topic.

These are serious penalties that will substantially alter your final grade and even determine whether you pass or fail this unit. Please make every effort to submit your assignment by the due date.

If you find you cannot submit your assignment on time, please apply for Special Consideration through AskMQ. Make sure you read Macquarie University's policy regarding Special Consideration requests before you apply: https://students.mq.edu.au/study/assessment-exams/special-consideration

Unit Delivery: lectures and Tutorials

ATTENDANCE

This unit has a 30-60 minute lecture and a one hour tutorial every week. Online lectures begin in week one. These pre-recorded lectures which will be available each week by 9.30am Monday. They will be available on ilearn within the weekly modules. Students are required to prepare for tutorials by having attended or listened to the lecture, having checked ilearn for weekly case studies (if required), having done the week’s readings and prepared questions and notes.

Tutorials are both online and/or on-campus. Tutorials begin in week 2. Please consult the MQ timetable here for further information. Please note, you must attend the tutorial you are enrolled in. If you wish to change your tutorial time you can do so via e-student. Your tutor/lecturer will not be able to change your tutorial enrolment. Do not turn up to a tutorial that you are not enrolled in. We cannot accept extra students into a fully enrolled tutorial.

Unit Resources:

REQUIRED READING

This readings and resources required for this unit are available online via Leganto link on ilearn and the University Library.

The recommended Textbook from which many modules derive is 'Advertising Principles and Practice: 3rd Edition' (2012), ed. Moriarty L et al. Pearson (Melbourne) Please check ilearn in week 1, for a promotion code if you wish to purchase a discounted copy from Taylor and Francis Books.

If you have any questions, please let Catherine know via email.

RECOMMENDED READING

There is a list of further recommended reading for each topic - please refer to iLearn.

REQUIRED AND REQUIRED CASE STUDIES

In most weeks, there is a pre tutorial WAARC Case study to view. Please check in the weekly module sections for pweekly case-studies. See iLearn for more details.

TECHNOLOGIES USED AND REQUIRED

Lectures will be recorded and available on iLearn. Details on readings, assessments and links to relevant material will be available on iLearn. Students are expected to regularly check iLearn and their MQ email addresses for announcements.

Please see ilearn for detailed reading lists and lectures.

Schedule:

Week 1: Introduction

Week 2 Module: Defining Advertising

Week 3 Module: Culture, Society and Advertising

Week 4 Module: Advertising Players

Week 5 Module: Brand and Brand Advertising

Week 6 Module: Motivation Theory and Advertising

Week 7 Module: Target Audience

Week 8 Module: Media and Advertising Strategies

Week 9 Module: Advertising Planning

Week 10 Module: Regulation and Ethics

Week 11 Module: Media and Advertising Project (tutor consultation/group work)

Week 12 Module: Media and Advertising Project (tutor consultation/group work)

Previously the mid-semester assessment for this subject was a Short Essay. We have replaced this with a Project Plan and Individual Analysis, which will have the same weighting but encourage stronger project planning within class, while allowing for a strong individual analysis, exploring underpinning advertising theory.