Students

MMCC3199 – Advanced Issues in Marketing and Media

2023 – Session 2, In person-scheduled-weekday, North Ryde

General Information

Download as PDF
Unit convenor and teaching staff Unit convenor and teaching staff Co-convenor, Lecturer, Tutor
Raymond Welling
raymond.welling@mq.edu.au
Contact via Email
Please email for an appointment
Co-convenor
Jillian Kramer
jillian.kramer@mq.edu.au
Contact via Email
Building: 10HA, office: 191 F
Please email.
Credit points Credit points
10
Prerequisites Prerequisites
Admission to BMktgMedia and 130cp at 1000 level or above
Corequisites Corequisites
(MAS390 or MMCC3090) and (MKTG303 or MKTG3003)
Co-badged status Co-badged status
Unit description Unit description

This unit is designed to help students to apply the scholarly skills and concepts studied in the Bachelor of Marketing and Media to professional practices. This is an interdisciplinary unit, where students will learn aspects of marketing and media as a dynamic professional nexus. Students will explore key opportunities, challenges and trends as they relate to industry, creative practice and research. As media and marketing technologies continue to rapidly evolve, the emphasis in this unit is on contemporary phenomena and the skills needed to navigate this increasingly influential and important field.

Important Academic Dates

Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates

Learning Outcomes

On successful completion of this unit, you will be able to:

  • ULO1: collaborate and apply integrated marketing and media knowledge and skills to undertake professional work
  • ULO2: critically evaluate contemporary issues, opportunities, challenges and trends as they relate to industry
  • ULO3: apply technical skills to meet marketing and media imperatives

General Assessment Information

Late Assessment Submission Penalty  

Unless a Special Consideration request has been submitted and approved, a 5% penalty (of the total possible mark) will be applied each day a written assessment is not submitted, up until the 7th day (including weekends). After the 7th day, a mark of ‘0’ (zero) will be awarded even if the assessment is submitted. Submission time for all written assessments is set at 11.55pm. A 1-hour grace period is provided to students who experience a technical issue.    

This late penalty will apply to non-timed sensitive assessment (incl essays, reports, posters, portfolios, journals, recordings etc). Late submission of time sensitive tasks (such as tests/exams, performance assessments/presentations, scheduled practical assessments/labs etc) will only be addressed by the unit convenor in a Special consideration application. Special Consideration outcome may result in a new question or topic.

Assessment Tasks

Name Weighting Hurdle Due
Contemporary Issues Analysis 40% No 10/09/2023, 11:55pm
Professional Report for Client 30% No 22/10/2023, 11:55pm
Presentation Pitch to Client 30% No 01/11/2023, 11:55pm

Contemporary Issues Analysis

Assessment Type 1: Report
Indicative Time on Task 2: 25 hours
Due: 10/09/2023, 11:55pm
Weighting: 40%

 

Through a written task, students will apply theoretical concepts covered in the course to practical situations. Further information pertaining to the task can be found on the ilearn site for the unit.

 
On successful completion you will be able to:
  • critically evaluate contemporary issues, opportunities, challenges and trends as they relate to industry

Professional Report for Client

Assessment Type 1: Report
Indicative Time on Task 2: 25 hours
Due: 22/10/2023, 11:55pm
Weighting: 30%

 

A professional report for client plus artefacts. Please see ilearn for further information.

 
On successful completion you will be able to:
  • collaborate and apply integrated marketing and media knowledge and skills to undertake professional work

Presentation Pitch to Client

Assessment Type 1: Presentation
Indicative Time on Task 2: 20 hours
Due: 01/11/2023, 11:55pm
Weighting: 30%

 

A presentation pitch to client plus artefacts. Please see ilearn for further information.

 
On successful completion you will be able to:
  • apply technical skills to meet marketing and media imperatives

1 If you need help with your assignment, please contact:

  • the academic teaching staff in your unit for guidance in understanding or completing this type of assessment
  • the Writing Centre for academic skills support.

2 Indicative time-on-task is an estimate of the time required for completion of the assessment task and is subject to individual variation

Delivery and Resources

Lectures and tutorials will be conducted each week. They begin in week one.

There will be a client briefing in week 7 and students will pitch to the client in weeks 11 and 12. 

Students are required to complete online activities, use iLearn, and other technical resources required for their group assignments (e.g. PowerPoint).

Students are expected to attend all classes having already read the reading, completed the online activities, and prepared to discuss the content.

All readings and online resources will be available via iLearn/Leganto.

Unit Schedule

Week 1: Introduction to the unit: What are the advanced issues in marketing and media today?

Week 2: Devolution of media

Week 3: Developing a digital marketing and media campaign

Week 4: Implementing a digital marketing and media campaign

Week 5: Self-branding and your career

Week 6: Influencers and the power of the algorithm

Week 7: The importance of being ethical in marketing (first assessment due)

Week 8: Persuasion, privacy and big tech: ethics in practice

Week 9: Creativity in the digital age

Week 10: Performance measurement for marketing and media

Week 11: Opportunities and challenges for present and future marketing and media  (+ client presentations)

Week 12: Marketing and media careers in the 21st century (+ client presentations)

Policies and Procedures

Macquarie University policies and procedures are accessible from Policy Central (https://policies.mq.edu.au). Students should be aware of the following policies in particular with regard to Learning and Teaching:

Students seeking more policy resources can visit Student Policies (https://students.mq.edu.au/support/study/policies). It is your one-stop-shop for the key policies you need to know about throughout your undergraduate student journey.

To find other policies relating to Teaching and Learning, visit Policy Central (https://policies.mq.edu.au) and use the search tool.

Student Code of Conduct

Macquarie University students have a responsibility to be familiar with the Student Code of Conduct: https://students.mq.edu.au/admin/other-resources/student-conduct

Results

Results published on platform other than eStudent, (eg. iLearn, Coursera etc.) or released directly by your Unit Convenor, are not confirmed as they are subject to final approval by the University. Once approved, final results will be sent to your student email address and will be made available in eStudent. For more information visit ask.mq.edu.au or if you are a Global MBA student contact globalmba.support@mq.edu.au

Academic Integrity

At Macquarie, we believe academic integrity – honesty, respect, trust, responsibility, fairness and courage – is at the core of learning, teaching and research. We recognise that meeting the expectations required to complete your assessments can be challenging. So, we offer you a range of resources and services to help you reach your potential, including free online writing and maths support, academic skills development and wellbeing consultations.

Student Support

Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/

The Writing Centre

The Writing Centre provides resources to develop your English language proficiency, academic writing, and communication skills.

The Library provides online and face to face support to help you find and use relevant information resources. 

Student Services and Support

Macquarie University offers a range of Student Support Services including:

Student Enquiries

Got a question? Ask us via AskMQ, or contact Service Connect.

IT Help

For help with University computer systems and technology, visit http://www.mq.edu.au/about_us/offices_and_units/information_technology/help/. 

When using the University's IT, you must adhere to the Acceptable Use of IT Resources Policy. The policy applies to all who connect to the MQ network including students.

Unit information based on version 2023.02 of the Handbook