Students

MKTG8001 – Principles of International Marketing

2023 – Session 1, Online-scheduled-weekday

General Information

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Unit convenor and teaching staff Unit convenor and teaching staff Unit Convener
Ivan Ho
i.ho@mq.edu.au
Contact via Contact via Email or iLearn
Room 219, 4 Eastern Road
Wednesday 1-2pm via Zoom
Credit points Credit points
10
Prerequisites Prerequisites
MKTG696 or MKTG6096 or MGNT607 or MGNT609 or MKTG6009
Corequisites Corequisites
Co-badged status Co-badged status
Unit description Unit description

International Marketing is ‘the name of the game’ for many businesses. And while some geographical and cultural barriers may diminish, global markets offer increasing opportunities – and challenges - for companies to market and sell their products and services internationally. International marketing is the multinational process of planning and executing the marketing of a firm's offering. Marketing is always complex because diverse segments need to be targeted, and this complexity is multiplied in international markets. In this unit, students will learn and apply international marketing theories and concepts to address opportunities and challenges. Students will critically analyse ‘real world’ issues, and explore challenges and opportunities in the creation of international marketing strategies.

Important Academic Dates

Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates

Learning Outcomes

On successful completion of this unit, you will be able to:

  • ULO1: Demonstrate knowledge of international marketing theories/concepts
  • ULO2: Critically analyse and apply international marketing theories/concepts to diverse real-world contexts
  • ULO3: Evaluate international market opportunities and issues and providing strategic recommendations

General Assessment Information

Late Assessment Submission Penalty

Unless a Special Consideration request has been submitted and approved, a 5% penalty (of the total possible mark) will be applied each day a written assessment is not submitted, up until the 7th day (including weekends). After the 7th day, a grade of ‘0’ will be awarded even if the assessment is submitted. Submission time for all written assessments is set at 11.55pm. A 1-hour grace period is provided to students who experience a technical concern.  

For any late submissions of time-sensitive tasks, such as scheduled tests/exams, performance assessments/presentations, and/or scheduled practical assessments/labs, students need to submit an application for Special Consideration.

Assessment Tasks

Name Weighting Hurdle Due
Practice-based activities 20% No Week 2-12
Presentation about a product and its landscape in international markets 15% No Week 7
International Marketing Case Study 25% No Week 9
International Marketing Report 40% No Week 13

Practice-based activities

Assessment Type 1: Participatory task
Indicative Time on Task 2: 12 hours
Due: Week 2-12
Weighting: 20%

Students will participate in discussions and activities during the workshops.


On successful completion you will be able to:
  • Critically analyse and apply international marketing theories/concepts to diverse real-world contexts
  • Evaluate international market opportunities and issues and providing strategic recommendations

Presentation about a product and its landscape in international markets

Assessment Type 1: Presentation
Indicative Time on Task 2: 10 hours
Due: Week 7
Weighting: 15%

In this proposal, each student evaluates a product and its landscape in international markets and apply relevant theory. Length: 5 minutes maximum and 5 powerpoint slides
On successful completion you will be able to:
  • Demonstrate knowledge of international marketing theories/concepts
  • Critically analyse and apply international marketing theories/concepts to diverse real-world contexts

International Marketing Case Study

Assessment Type 1: Case study/analysis
Indicative Time on Task 2: 14 hours
Due: Week 9
Weighting: 25%

This is an individual assessment task where each student is required to complete a case study analysis of complex and strategic international marketing issues. Length: 1500 words
On successful completion you will be able to:
  • Demonstrate knowledge of international marketing theories/concepts
  • Critically analyse and apply international marketing theories/concepts to diverse real-world contexts
  • Evaluate international market opportunities and issues and providing strategic recommendations

International Marketing Report

Assessment Type 1: Report
Indicative Time on Task 2: 24 hours
Due: Week 13
Weighting: 40%

This is an individual assessment task where each student is to reflect on their own impression of international marketing concepts and theories to create international marketing plan. Length: 2500 words
On successful completion you will be able to:
  • Critically analyse and apply international marketing theories/concepts to diverse real-world contexts
  • Evaluate international market opportunities and issues and providing strategic recommendations

1 If you need help with your assignment, please contact:

  • the academic teaching staff in your unit for guidance in understanding or completing this type of assessment
  • the Writing Centre for academic skills support.

2 Indicative time-on-task is an estimate of the time required for completion of the assessment task and is subject to individual variation

Delivery and Resources

Teaching and Learning Strategy

  • The unit is delivered in a combination of weekly pre-recorded lectures (1 hour) and workshops (2 hours).

  • Students are expected to be active and engaged learners, contributing fully to workshop activities and discussions.

  • Learning activities include individual and group tasks that are to be completed during private study and in the workshops. 

  • Students should access the unit’s iLearn site regularly and check for updates and posts.

  • Details of teaching times and locations are available at: https://timetables.mq.edu.au/2023/ 

Scheduled Learning Activities

  • Students are expected to actively participate in this unit and during workshops, to read in advance of workshops, and to be prepared to work in small groups and discuss the materials assigned each week.

Non-Scheduled Learning Activities

  • Students are expected to read all learning materials provided in preparation for the lectures and workshops (21 hours), complete all assigned readings (15 hours), and conduct research for the assessment tasks (15 hours).

Prescribed Textbook

  • Green, M., & Keegan, W. (2020). Global marketing (Tenth edition, Global edition.). Pearson Education.

Recommended Additional Text

  • Fletcher, R., & Crawford, H. (2017). International marketing: An Asia-Pacific perspective (Seventh edition.). Pearson Australia.

Recommended Learning Resources

  • Macquarie University Library and Google Scholar provide students with access to electronic databases, including academic peer-reviewed journals, books, articles, and videos.
  • Students are also encouraged to read peer-reviewed journals from other disciplines when relevant.

Unit Schedule

Please refer to iLearn for more detailed information about Unit Schedule. 

Policies and Procedures

Macquarie University policies and procedures are accessible from Policy Central (https://policies.mq.edu.au). Students should be aware of the following policies in particular with regard to Learning and Teaching:

Students seeking more policy resources can visit Student Policies (https://students.mq.edu.au/support/study/policies). It is your one-stop-shop for the key policies you need to know about throughout your undergraduate student journey.

To find other policies relating to Teaching and Learning, visit Policy Central (https://policies.mq.edu.au) and use the search tool.

Student Code of Conduct

Macquarie University students have a responsibility to be familiar with the Student Code of Conduct: https://students.mq.edu.au/admin/other-resources/student-conduct

Results

Results published on platform other than eStudent, (eg. iLearn, Coursera etc.) or released directly by your Unit Convenor, are not confirmed as they are subject to final approval by the University. Once approved, final results will be sent to your student email address and will be made available in eStudent. For more information visit ask.mq.edu.au or if you are a Global MBA student contact globalmba.support@mq.edu.au

Academic Integrity

At Macquarie, we believe academic integrity – honesty, respect, trust, responsibility, fairness and courage – is at the core of learning, teaching and research. We recognise that meeting the expectations required to complete your assessments can be challenging. So, we offer you a range of resources and services to help you reach your potential, including free online writing and maths support, academic skills development and wellbeing consultations.

Student Support

Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/

The Writing Centre

The Writing Centre provides resources to develop your English language proficiency, academic writing, and communication skills.

The Library provides online and face to face support to help you find and use relevant information resources. 

Student Services and Support

Macquarie University offers a range of Student Support Services including:

Student Enquiries

Got a question? Ask us via AskMQ, or contact Service Connect.

IT Help

For help with University computer systems and technology, visit http://www.mq.edu.au/about_us/offices_and_units/information_technology/help/. 

When using the University's IT, you must adhere to the Acceptable Use of IT Resources Policy. The policy applies to all who connect to the MQ network including students.

Unit information based on version 2023.04 of the Handbook