Students

MGMT2016 – Business Demographics

2023 – Session 1, Online-scheduled-weekday

General Information

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Unit convenor and teaching staff Unit convenor and teaching staff Unit Convenor
Fei Guo
fei.guo@mq.edu.au
Credit points Credit points
10
Prerequisites Prerequisites
70cp at 1000 level or above
Corequisites Corequisites
Co-badged status Co-badged status
Unit description Unit description

Demographic factors are important in affecting market segmentation and business behaviour. Managers in private and public sectors often utilise and analyse relevant demographic data to assist their decision making. In this unit, students learn the application of a range of demographic techniques in analysing and understanding market segmentation and demographically diverse business behaviour. Students are provided with access to the major sources of demographic data and employ data analytics tools. Contemporary demographic issues are examined in a range of contexts.

Important Academic Dates

Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates

Learning Outcomes

On successful completion of this unit, you will be able to:

  • ULO1: Identify and describe demographic concepts and techniques to analyse consumer populations in Australia and other countries.
  • ULO2: Gain practical skills on evaluating data, information and literature to solve problems.
  • ULO3: Analyse aspects of sustainable development, such as the impacts of demographic changes on resources, consumption, and business decision making.

General Assessment Information

Late Assessment Submission Penalty 

Unless a Special Consideration request has been submitted and approved, a 5% penalty (of the total possible mark) will be applied each day a written assessment is not submitted, up until the 7th day (including weekends). After the 7th day, a grade of ‘0’ will be awarded even if the assessment is submitted. Submission time for all written assessments is set at 11.55pm. A 1-hour grace period is provided to students who experience a technical concern. 

 For any late submissions of time-sensitive tasks, such as scheduled tests/exams, performance assessments/presentations, and/or scheduled practical assessments/labs, students need to submit an application for Special Consideration. 

Assessment Tasks

Name Weighting Hurdle Due
Report 1 30% No Week 6
Report 2 30% No Week 12
Class Participation 5% No Weekly
Final Exam 35% No University examination period

Report 1

Assessment Type 1: Report
Indicative Time on Task 2: 20 hours
Due: Week 6
Weighting: 30%

 

A report of 1,500 words worth 30%.

 
On successful completion you will be able to:
  • Identify and describe demographic concepts and techniques to analyse consumer populations in Australia and other countries.
  • Gain practical skills on evaluating data, information and literature to solve problems.
  • Analyse aspects of sustainable development, such as the impacts of demographic changes on resources, consumption, and business decision making.

Report 2

Assessment Type 1: Report
Indicative Time on Task 2: 20 hours
Due: Week 12
Weighting: 30%

 

A report of 1,500 words worth 30%.

 
On successful completion you will be able to:
  • Identify and describe demographic concepts and techniques to analyse consumer populations in Australia and other countries.
  • Gain practical skills on evaluating data, information and literature to solve problems.

Class Participation

Assessment Type 1: Participatory task
Indicative Time on Task 2: 0 hours
Due: Weekly
Weighting: 5%

 

Individual participation throughout the unit will be graded and is worth 5%.

 
On successful completion you will be able to:
  • Identify and describe demographic concepts and techniques to analyse consumer populations in Australia and other countries.
  • Gain practical skills on evaluating data, information and literature to solve problems.
  • Analyse aspects of sustainable development, such as the impacts of demographic changes on resources, consumption, and business decision making.

Final Exam

Assessment Type 1: Examination
Indicative Time on Task 2: 15 hours
Due: University examination period
Weighting: 35%

 

A two-hour final examination will be held during the University Examination Period.

 
On successful completion you will be able to:
  • Identify and describe demographic concepts and techniques to analyse consumer populations in Australia and other countries.
  • Analyse aspects of sustainable development, such as the impacts of demographic changes on resources, consumption, and business decision making.

1 If you need help with your assignment, please contact:

  • the academic teaching staff in your unit for guidance in understanding or completing this type of assessment
  • the Writing Centre for academic skills support.

2 Indicative time-on-task is an estimate of the time required for completion of the assessment task and is subject to individual variation

Delivery and Resources

Please see iLearn for further information.

Unit Schedule

Please see iLearn for further information.

Policies and Procedures

Macquarie University policies and procedures are accessible from Policy Central (https://policies.mq.edu.au). Students should be aware of the following policies in particular with regard to Learning and Teaching:

Students seeking more policy resources can visit Student Policies (https://students.mq.edu.au/support/study/policies). It is your one-stop-shop for the key policies you need to know about throughout your undergraduate student journey.

To find other policies relating to Teaching and Learning, visit Policy Central (https://policies.mq.edu.au) and use the search tool.

Student Code of Conduct

Macquarie University students have a responsibility to be familiar with the Student Code of Conduct: https://students.mq.edu.au/admin/other-resources/student-conduct

Results

Results published on platform other than eStudent, (eg. iLearn, Coursera etc.) or released directly by your Unit Convenor, are not confirmed as they are subject to final approval by the University. Once approved, final results will be sent to your student email address and will be made available in eStudent. For more information visit ask.mq.edu.au or if you are a Global MBA student contact globalmba.support@mq.edu.au

Academic Integrity

At Macquarie, we believe academic integrity – honesty, respect, trust, responsibility, fairness and courage – is at the core of learning, teaching and research. We recognise that meeting the expectations required to complete your assessments can be challenging. So, we offer you a range of resources and services to help you reach your potential, including free online writing and maths support, academic skills development and wellbeing consultations.

Student Support

Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/

The Writing Centre

The Writing Centre provides resources to develop your English language proficiency, academic writing, and communication skills.

The Library provides online and face to face support to help you find and use relevant information resources. 

Student Services and Support

Macquarie University offers a range of Student Support Services including:

Student Enquiries

Got a question? Ask us via AskMQ, or contact Service Connect.

IT Help

For help with University computer systems and technology, visit http://www.mq.edu.au/about_us/offices_and_units/information_technology/help/. 

When using the University's IT, you must adhere to the Acceptable Use of IT Resources Policy. The policy applies to all who connect to the MQ network including students.

Unit information based on version 2023.01 of the Handbook