Students

MMCC8047 – The Creative Industries

2024 – Session 1, Online-scheduled-weekday

General Information

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Unit convenor and teaching staff Unit convenor and teaching staff Unit Convenor, lecturer, tutor
Julie-Anne Long
Contact via contact via email
10HA 153
Tuesday 10-12noon by Appointment
Credit points Credit points
10
Prerequisites Prerequisites
Admission to MCrInd or MMediaComm
Corequisites Corequisites
Co-badged status Co-badged status
Unit description Unit description

This unit concerns artistic creativity within an industrial context. Students will gain critical insights into the structure and function of the global creative industries sector and develop an understanding of the emerging creative and cultural industries arising within a new media ecosystem. This unit will explore the interrelationship between these and will present insights into the future of the Australian arts and entertainment industries in an increasingly globalised context. The unit examines individual artist-led enterprise models, the individual within collaborative groups, the management of creative groups within the creative industries, as well as government policy directed toward the development of the creative industries in local and international contexts.

Important Academic Dates

Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates

Learning Outcomes

On successful completion of this unit, you will be able to:

  • ULO1: demonstrate advanced knowledge of the structure and dynamics of the creative industries.
  • ULO2: synthesize creative industries literature and collaborate with other students in order to evaluate, contrast and defend personal judgements concerning artistic creativity within an industrial context.
  • ULO3: identify the major themes, issues and debates relating to the creative and cultural industries.
  • ULO4: apply concepts to specific creative industries case studies.
  • ULO5: evaluate the history of creative industries policy and locate arguments within a broad historical context.
  • ULO6: interpret and evaluate various funding opportunities in order to produce a funding application that is designed to nurture and facilitate ground breaking artistic creativity.

General Assessment Information

Attendance Students are expected to view all lectures for MMCC8047. Lectures are not optional: they are a central component of meeting the learning outcomes in this unit and deliver important content that is directly assessed. Students who elect to not view lectures will miss out on important unit content and do so at their own risk. Students are likewise expected to attend all tutorials for MMCC8047. Tutorials are not optional: they deliver important content through practical application and are a central component of meeting the learning outcomes in this unit. Tutorials provide an environment where students can discuss ideas and learn from each other, building important networks and group work skills. In tutorials, you will also have the opportunity to ask for assistance from your tutor and receive informal feedback on work in progress. Students who do not attend tutorials will miss out on important unit content and learning activities and do so at their own risk.

 

Group Exercises Students in this unit must be willing to work within a group and to assume responsibility for the group's process. Students are required to wear comfortable clothes and shoes for practical exercises and tutorials.

 

Independent Work Students are expected to work independently outside of scheduled Class times when they are working on all assessments. MMCC8047 students will need to do their own reading of relevant texts and preparation of presentations outside class time.

 

Assessment standards Assessment standards by which the tasks are evaluated are described in the assessment rubrics. Detailed information will be provided in class and available from iLearn.

 

Referencing Style The referencing style for this Unit is APA7. See: https://apastyle.apa.org/instructional-aids/reference-examples.pdf

 

Electronic Submissions Assessments for this unit are to be submitted online via the 'Turnitin' software that can be accessed through the MMCC8047 iLearn website. Detailed information will be provided in class and available from iLearn.

 

Feedback Feedback will be given to students via the following ways:

Whole class: Consolidated feedback on whole of class assignment performance, summarising key strengths and weaknesses from the unit convenor in class discussions and unit activities. Through the ‘announcement’ function in iLearn, if there are points of relevance to the whole class.

Individual: The ongoing opportunity to discuss assignment progress with the convenor via email or face to face student consultation. This provides a mechanism to provide feedback on progress made, prior to submission.

Formal: Text based or voice comments attached to assignments marked in Turnitin/GradeMark. Marks are made available through the Gradebook function in iLearn.

 

Late Assessment Submission Penalty Unless a Special Consideration request has been submitted and approved, a 5% penalty (of the total possible mark) will be applied each day a written assessment is not submitted, up until the 7th day (including weekends). After the 7th day, a mark of ‘0’ (zero) will be awarded even if the assessment is submitted. Submission time for all written assessments is set at 23.55. A 1-hour grace period is provided to students who experience a technical issue. This late penalty will apply to written reports and recordings only. Late submission of time sensitive tasks (such as tests/exams, performance assessments/presentations, scheduled practical assessments/labs will be addressed by the unit convenor in a Special consideration application.

Assessment Tasks

Name Weighting Hurdle Due
Elevator Pitch 25% No w6 in-class + 23:55 25/3/24
Essay 30% No w9 - 23:55 29/4/24
Idea to Realisation 45% No w13 - 23:55 31/5/24

Elevator Pitch

Assessment Type 1: Presentation
Indicative Time on Task 2: 25 hours
Due: w6 in-class + 23:55 25/3/24
Weighting: 25%

 

Students will present a 3 minute oral presentation or an elevator pitch in video format on a topic provided by the unit convenor. Refer to iLearn for further information.

 


On successful completion you will be able to:
  • demonstrate advanced knowledge of the structure and dynamics of the creative industries.
  • apply concepts to specific creative industries case studies.
  • interpret and evaluate various funding opportunities in order to produce a funding application that is designed to nurture and facilitate ground breaking artistic creativity.

Essay

Assessment Type 1: Essay
Indicative Time on Task 2: 30 hours
Due: w9 - 23:55 29/4/24
Weighting: 30%

 

Students will produce an essay on a topic provided by the unit convenor. Refer to iLearn for further information.

 


On successful completion you will be able to:
  • demonstrate advanced knowledge of the structure and dynamics of the creative industries.
  • identify the major themes, issues and debates relating to the creative and cultural industries.
  • apply concepts to specific creative industries case studies.
  • evaluate the history of creative industries policy and locate arguments within a broad historical context.

Idea to Realisation

Assessment Type 1: Plan
Indicative Time on Task 2: 43 hours
Due: w13 - 23:55 31/5/24
Weighting: 45%

 

Students will submit a fully planned and costed proposal for a creative project of their choice. Examples of possible projects include: a performance, a tour, a recording, a production, an exhibition etc. The completed proposal will consist of 5 sections: 1. project overview 2. project description 3. detailed budget (including income and expenses) 4. short biographies of artist/s involved 5. a timeline (detailed and realistic) Refer to iLearn for further information.

 


On successful completion you will be able to:
  • demonstrate advanced knowledge of the structure and dynamics of the creative industries.
  • synthesize creative industries literature and collaborate with other students in order to evaluate, contrast and defend personal judgements concerning artistic creativity within an industrial context.
  • apply concepts to specific creative industries case studies.
  • interpret and evaluate various funding opportunities in order to produce a funding application that is designed to nurture and facilitate ground breaking artistic creativity.

1 If you need help with your assignment, please contact:

  • the academic teaching staff in your unit for guidance in understanding or completing this type of assessment
  • the Writing Centre for academic skills support.

2 Indicative time-on-task is an estimate of the time required for completion of the assessment task and is subject to individual variation

Delivery and Resources

PLEASE NOTE:

MMCC8047 Lecture will commence in Week 2 live on campus. The lecture will be live on zoom. A recording of the lecture will also be available.

MMCC8047 Tutorials will commence in Week 2 enrol in EITHER live on campus OR online tutorial.

 

Please see timetables page for details. MQ Timetable website:

https://timetables.mq.edu.au/2024/

 

Technologies Used and Required This Unit has an online presence in ilearn. You will require access to a computer and fast Broadband. All MMCC8047 material will be uploaded to the MMCC8047 ilearn page every week.

 

Readings All required reading list texts will be available via 'Unit Readings - Leganto' on the MMCC8047 ilearn page.

 

Assessment Submission All written assessments must be submitted via Turnitin, unless otherwise stated, and will be reviewed and graded by the convenor who will provide feedback accessible by students via the My Submissions link in ilearn.

Student presentations will be delivered 'live' on campus in-class face to face OR 'live' online or online via pre-recorded video. Details to be discussed in class.

Unit Schedule

A complete schedule of Lecture/Tutorial topics will be available on ilearn cover the following topics: Overview of the unit; defining the Creative Industries; creativity and cultural production; the creative process; creative case studies; working in the Creative Industries; artist-led initiatives and innovation; audiences and co-creation; leadership; planning, process and practice - from initial ideas to project realisation. 

Policies and Procedures

Macquarie University policies and procedures are accessible from Policy Central (https://policies.mq.edu.au). Students should be aware of the following policies in particular with regard to Learning and Teaching:

Students seeking more policy resources can visit Student Policies (https://students.mq.edu.au/support/study/policies). It is your one-stop-shop for the key policies you need to know about throughout your undergraduate student journey.

To find other policies relating to Teaching and Learning, visit Policy Central (https://policies.mq.edu.au) and use the search tool.

Student Code of Conduct

Macquarie University students have a responsibility to be familiar with the Student Code of Conduct: https://students.mq.edu.au/admin/other-resources/student-conduct

Results

Results published on platform other than eStudent, (eg. iLearn, Coursera etc.) or released directly by your Unit Convenor, are not confirmed as they are subject to final approval by the University. Once approved, final results will be sent to your student email address and will be made available in eStudent. For more information visit ask.mq.edu.au or if you are a Global MBA student contact globalmba.support@mq.edu.au

Academic Integrity

At Macquarie, we believe academic integrity – honesty, respect, trust, responsibility, fairness and courage – is at the core of learning, teaching and research. We recognise that meeting the expectations required to complete your assessments can be challenging. So, we offer you a range of resources and services to help you reach your potential, including free online writing and maths support, academic skills development and wellbeing consultations.

Student Support

Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/

The Writing Centre

The Writing Centre provides resources to develop your English language proficiency, academic writing, and communication skills.

The Library provides online and face to face support to help you find and use relevant information resources. 

Student Services and Support

Macquarie University offers a range of Student Support Services including:

Student Enquiries

Got a question? Ask us via AskMQ, or contact Service Connect.

IT Help

For help with University computer systems and technology, visit http://www.mq.edu.au/about_us/offices_and_units/information_technology/help/

When using the University's IT, you must adhere to the Acceptable Use of IT Resources Policy. The policy applies to all who connect to the MQ network including students.


Unit information based on version 2024.01 of the Handbook