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BUSA7001 – Applied Predictive Analytics

2024 – Session 1, In person-scheduled-weekday, North Ryde

General Information

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Unit convenor and teaching staff Unit convenor and teaching staff
George Milunovich
george.milunovich@mq.edu.au
Credit points Credit points
10
Prerequisites Prerequisites
BUSA7000
Corequisites Corequisites
Co-badged status Co-badged status
Unit description Unit description

This unit introduces modern machine learning methodology which is used in solving many business problems in the modern world. Topics will be chosen from a wide set of possible areas including data analytics principles such as training and test data and the bias-variance tradeoff, modern approaches to regression including shrinkage techniques, tree based models and neural networks, methods for classification and the predictive analytics workflow. Emphasis throughout the unit will be on business applications drawn from a variety of fields.

Important Academic Dates

Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates

Learning Outcomes

On successful completion of this unit, you will be able to:

  • ULO1: Assess data requirements needed to generate good predictions.
  • ULO2: Apply a number of predictive analytics techniques to a range of business problems.
  • ULO3: Devise computer code required to implement predictive analytics.
  • ULO4: Analyse business problems using data science methods.
  • ULO5: Perform data cleaning for a complex dataset.

Assessment Tasks

Name Weighting Hurdle Due
Programming tasks 30% No Week 7 and Week 11
Final Exam 40% No Official Exam Period
Individual Assignment 30% No Week 13

Programming tasks

Assessment Type 1: Practice-based task
Indicative Time on Task 2: 20 hours
Due: Week 7 and Week 11
Weighting: 30%

 

A sequence of tutorial assessments implementing computer code and performing related analytics tasks.

 
On successful completion you will be able to:
  • Assess data requirements needed to generate good predictions.
  • Apply a number of predictive analytics techniques to a range of business problems.
  • Devise computer code required to implement predictive analytics.

Final Exam

Assessment Type 1: Examination
Indicative Time on Task 2: 20 hours
Due: Official Exam Period
Weighting: 40%

 

A final exam is to be held during the exam period.

 
On successful completion you will be able to:
  • Assess data requirements needed to generate good predictions.
  • Apply a number of predictive analytics techniques to a range of business problems.
  • Devise computer code required to implement predictive analytics.

Individual Assignment

Assessment Type 1: Modelling task
Indicative Time on Task 2: 30 hours
Due: Week 13
Weighting: 30%

 

The assignment is a hands-on project. Students will be required to understand and clean a complex real-world dataset, develop a predictive model for it and implement their work in Python script.

 
On successful completion you will be able to:
  • Assess data requirements needed to generate good predictions.
  • Apply a number of predictive analytics techniques to a range of business problems.
  • Devise computer code required to implement predictive analytics.
  • Analyse business problems using data science methods.
  • Perform data cleaning for a complex dataset.

1 If you need help with your assignment, please contact:

  • the academic teaching staff in your unit for guidance in understanding or completing this type of assessment
  • the Writing Centre for academic skills support.

2 Indicative time-on-task is an estimate of the time required for completion of the assessment task and is subject to individual variation

Delivery and Resources

Classes

  • Number and length of classes: 3 hours face-to-face teaching per week.

 

Recommended Textbook

  • Python Machine Learning (Third Edition) by Raschka and Mirjalili

 

Technology Used and Required

  • You will need a decent quality laptop (a tablet will not be enough)
  • Students will mainly use Python and Jupyter Lab

Unit Schedule

Available on iLearn

Policies and Procedures

Macquarie University policies and procedures are accessible from Policy Central (https://policies.mq.edu.au). Students should be aware of the following policies in particular with regard to Learning and Teaching:

Students seeking more policy resources can visit Student Policies (https://students.mq.edu.au/support/study/policies). It is your one-stop-shop for the key policies you need to know about throughout your undergraduate student journey.

To find other policies relating to Teaching and Learning, visit Policy Central (https://policies.mq.edu.au) and use the search tool.

Student Code of Conduct

Macquarie University students have a responsibility to be familiar with the Student Code of Conduct: https://students.mq.edu.au/admin/other-resources/student-conduct

Results

Results published on platform other than eStudent, (eg. iLearn, Coursera etc.) or released directly by your Unit Convenor, are not confirmed as they are subject to final approval by the University. Once approved, final results will be sent to your student email address and will be made available in eStudent. For more information visit connect.mq.edu.au or if you are a Global MBA student contact globalmba.support@mq.edu.au

Academic Integrity

At Macquarie, we believe academic integrity – honesty, respect, trust, responsibility, fairness and courage – is at the core of learning, teaching and research. We recognise that meeting the expectations required to complete your assessments can be challenging. So, we offer you a range of resources and services to help you reach your potential, including free online writing and maths support, academic skills development and wellbeing consultations.

Student Support

Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/

The Writing Centre

The Writing Centre provides resources to develop your English language proficiency, academic writing, and communication skills.

The Library provides online and face to face support to help you find and use relevant information resources. 

Student Services and Support

Macquarie University offers a range of Student Support Services including:

Student Enquiries

Got a question? Ask us via the Service Connect Portal, or contact Service Connect.

IT Help

For help with University computer systems and technology, visit http://www.mq.edu.au/about_us/offices_and_units/information_technology/help/. 

When using the University's IT, you must adhere to the Acceptable Use of IT Resources Policy. The policy applies to all who connect to the MQ network including students.

Unit information based on version 2024.02 of the Handbook