Unit convenor and teaching staff |
Unit convenor and teaching staff
Brett White
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Credit points |
Credit points
10
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Prerequisites |
Prerequisites
Admission to MMgmt
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Corequisites |
Corequisites
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Co-badged status |
Co-badged status
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Unit description |
Unit description
The ability to communicate persuasively is a key skill of leadership. This unit offers a practical introduction to persuasion theory and persuasive communication and aims to develop in students an applied understanding of the psychology of persuasion and the art of rhetoric. The approach is theoretical and practical. We will explore both classical and contemporary ideas of persuasion with an emphasis on recent social psychological theory and research. Students will also practice critical skills in analysing, organising, information gathering, goal setting, evaluating and public speaking. The focus in this unit is on the co-active preparation and delivery of persuasive messages, on the quality of the argument and the engagement of the audience, rather than on the theatrics of the speaker’s delivery. |
Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates
On successful completion of this unit, you will be able to:
Unless a Special Consideration request has been submitted and approved, a 5% penalty (of the total possible mark) will be applied each day a written assessment is not submitted, up until the 7th day (including weekends). After the 7th day, a grade of ‘0’ will be awarded even if the assessment is submitted. Submission time for all written assessments is set at 11.55pm. A 1-hour grace period is provided to students who experience a technical concern. For any late submissions of time-sensitive tasks, such as scheduled tests/exams, performance assessments/presentations, and/or scheduled practical assessments/labs, students need to apply for Special Consideration.
Name | Weighting | Hurdle | Due |
---|---|---|---|
Individual Rhetorical Analysis | 50% | No | Week 10 |
Oral presentation | 20% | No | Week 5 |
Persuasive Presentation | 20% | No | Week 12 |
Peer Evaluation | 10% | No | Week 5 & Week 12 |
Assessment Type 1: Essay
Indicative Time on Task 2: 25 hours
Due: Week 10
Weighting: 50%
This assessment is worth 50% in total. It is a 3000 word essay.
Assessment Type 1: Presentation
Indicative Time on Task 2: 15 hours
Due: Week 5
Weighting: 20%
This assessment is worth 20% in total. It is a 5 minute individual oral presentation.
Assessment Type 1: Presentation
Indicative Time on Task 2: 20 hours
Due: Week 12
Weighting: 20%
This assessment is worth 20% in total. It is a 20-minute group presentation plus a 5 minute question and answer session. Each member of the group will be marked individually.
Assessment Type 1: Qualitative analysis task
Indicative Time on Task 2: 10 hours
Due: Week 5 & Week 12
Weighting: 10%
This assessment is made up of two components worth 10% in total. It comprises two 500-word individual peer evaluation assessments each worth 5%.
1 If you need help with your assignment, please contact:
2 Indicative time-on-task is an estimate of the time required for completion of the assessment task and is subject to individual variation
Please see iLearn
Please see iLearn
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Students seeking more policy resources can visit Student Policies (https://students.mq.edu.au/support/study/policies). It is your one-stop-shop for the key policies you need to know about throughout your undergraduate student journey.
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Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/
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Unit information based on version 2024.01R of the Handbook