Late Assessment Submission Penalty (written assessments) 

 Unless a Special Consideration request has been submitted and approved, a 5% penalty (of the total possible mark) will be applied each day a written assessment is not submitted, up until the 7th day (including weekends). After the 7th day, a grade of ‘0’ will be awarded even if the assessment is submitted. Submission time for all written assessments is set at 11.55pm. A 1-hour grace period is provided to students who experience a technical concern.  

For any late submissions of time-sensitive tasks, such as scheduled tests/exams, performance assessments/presentations, and/or scheduled practical assessments/labs, students need to submit an application for Special Consideration.

DELIVERY FORMAT This capstone unit is delivered in an intensive 3-hour workshop format. In contrast to most other units, there will be no pre-recorded lectures. Instead, workshop time is focused on applying theories, tools and frameworks learned in other units to two main projects:

1.    Harvard Business Simulation: As a team, you will be leading a marketing division with full responsibility for your marketing strategy, market entry decisions, product and brand design, promotion, sales channels and pricing (Wk1-7).

2.    Industry Project: As a team, you will be working on a living case study with an industry partner, acting as an external Marketing Consultant (Wk8-13). As such, the unit follows an experiential learning approach, allowing you actively engage with other students and stakeholders during class time followed by reflection, iteration and improvement. This unit requires you to be fully present in each class, both physically and mentally. Pre- and post-class activities will also be required to use class time to maximum effect.

RECOMMENDED TEXTBOOK Iacobucci, Dawn (2022). Marketing Management (6th Edition). Cengage Learning. Boston, USA  

Iacobucci’s Marketing Management presents a concise guiding framework that clearly illustrates how core marketing concepts fit together. The text emphasises the importance of theory with a framework that demonstrates the interrelationship of marketing concepts and decisions. Read the recommended chapters to gain a foundational understanding of topics to build upon during in-class discussions and application.  

TECHNOLOGY USED & REQUIRED •    Use of a laptop (recommended) or tablet is required to complete in-class activities. Please bring to every class. •    Use of paper and pen is also required to complete in-class activities. Ideally bring a journal to take and keep hand-written notes.

Please refer to ilearn for details.