Unit convenor and teaching staff |
Unit convenor and teaching staff
Kristine Dery
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Credit points |
Credit points
10
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Prerequisites |
Prerequisites
Admission to MBA or GradDipMgt
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Corequisites |
Corequisites
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Co-badged status |
Co-badged status
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Unit description |
Unit description
In a fast-moving digital world organisational strategy and design is central to build and mobilise change capability. Designing organisations to meet ever-changing customer needs and harness rapidly developing new technologies is a critical leadership responsibility. Organisations reliant on hierarchical structures and decision-making to develop and implement strategy are often too slow for the innovation and agility required in a digital world. In contrast, organisations designed for a digital world are able to deliver innovative customer experiences by leveraging people, processes, data and technology to unlock new enterprise-wide capabilities. Understanding how to effectively design businesses for sustained success requires a focus on operational design and new ways of working. In this unit we will examine five building blocks that contribute to business success for digital: operational backbone, digital platform, shared customer insights, accountability framework, and an external developer platform. We will examine what it takes to design, build and implement these building blocks and how they work together to transform organisations to deliver new customer and employee experiences. |
Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates
On successful completion of this unit, you will be able to:
All assignments will be graded and returned to students within 2 weeks of submission. Assignment 1 is completed in class with the assessment based on an in-class presentation on Day 3. The three assignments together are designed to simulate a typical digital design process in an organisation (see video)
Name | Weighting | Hurdle | Due |
---|---|---|---|
Crowd-sourced learning community | 30% | No | 28 July |
Digital Offering Proposal | 40% | No | 11 August |
Designing a Digital Offering | 30% | No | 01 September |
Assessment Type 1: Participatory task
Indicative Time on Task 2: 12 hours
Due: 28 July
Weighting: 30%
Participate in class discussions and in the discussion forum.
Assessment Type 1: Project
Indicative Time on Task 2: 20 hours
Due: 11 August
Weighting: 40%
Develop a business case for a proposed digital innovation.
Assessment Type 1: Design Task
Indicative Time on Task 2: 22 hours
Due: 01 September
Weighting: 30%
Develop a plan for a digital offering for an organisation and make a video.
1 If you need help with your assignment, please contact:
2 Indicative time-on-task is an estimate of the time required for completion of the assessment task and is subject to individual variation
This is the main text for this course and it is critical that you access the book and , as a minimum, read the daily required reading as a minimum for the course:
Ross, J., Beath, C., and Mocker, M., 2019, "Designed for Digital: How to Architect your Business for Sustained Success" , MIT Press .
Additional readings and links are contained under each daily summary in iLearn.
Macquarie University policies and procedures are accessible from Policy Central (https://policies.mq.edu.au). Students should be aware of the following policies in particular with regard to Learning and Teaching:
Students seeking more policy resources can visit Student Policies (https://students.mq.edu.au/support/study/policies). It is your one-stop-shop for the key policies you need to know about throughout your undergraduate student journey.
To find other policies relating to Teaching and Learning, visit Policy Central (https://policies.mq.edu.au) and use the search tool.
Macquarie University students have a responsibility to be familiar with the Student Code of Conduct: https://students.mq.edu.au/admin/other-resources/student-conduct
Results published on platform other than eStudent, (eg. iLearn, Coursera etc.) or released directly by your Unit Convenor, are not confirmed as they are subject to final approval by the University. Once approved, final results will be sent to your student email address and will be made available in eStudent. For more information visit ask.mq.edu.au or if you are a Global MBA student contact globalmba.support@mq.edu.au
At Macquarie, we believe academic integrity – honesty, respect, trust, responsibility, fairness and courage – is at the core of learning, teaching and research. We recognise that meeting the expectations required to complete your assessments can be challenging. So, we offer you a range of resources and services to help you reach your potential, including free online writing and maths support, academic skills development and wellbeing consultations.
Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/
The Writing Centre provides resources to develop your English language proficiency, academic writing, and communication skills.
The Library provides online and face to face support to help you find and use relevant information resources.
Macquarie University offers a range of Student Support Services including:
Got a question? Ask us via AskMQ, or contact Service Connect.
For help with University computer systems and technology, visit http://www.mq.edu.au/about_us/offices_and_units/information_technology/help/.
When using the University's IT, you must adhere to the Acceptable Use of IT Resources Policy. The policy applies to all who connect to the MQ network including students.
Unit information based on version 2024.03 of the Handbook