Unit convenor and teaching staff |
Unit convenor and teaching staff
Unit Convenor
Dr Helen Siuki
Contact via email
4 Eastern Rd, room 240
Wed 2-3 pm
|
---|---|
Credit points |
Credit points
10
|
Prerequisites |
Prerequisites
(Admission to MMktg and MKTG6096) or (Admission to MInfoSysMgmt or MIntBus or MBusAnalytics) or MKTG8011 or MKTG8015
|
Corequisites |
Corequisites
|
Co-badged status |
Co-badged status
|
Unit description |
Unit description
Social media networks provide a dynamic, interactive, and cost-effective platform that helps marketing managers to tackle contemporary marketing challenges. The applications of social media enable marketers to co-create marketing content, co-develop and share stories that stimulates and encourages consumer engagement with the firm. The widespread use of social media has driven businesses, regardless of their size and scope, to adopt social media marketing in their marketing activities.
This unit will develop students’ knowledge about social media marketing as a contemporary approach to market a business through ongoing interactions with the consumers. The unit will focus on developing students’ skills to critically evaluate organisations’ social media marketing, and the effectiveness of the social media activities and campaigns. The unit will develop students’ ability to create a social media campaign to market new products/services, or to reinforce existing products/services.
|
Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates
On successful completion of this unit, you will be able to:
Late Assessment Submission Penalty (written assessments)
Unless a Special Consideration request has been submitted and approved, a 5% penalty (of the total possible mark) will be applied each day a written assessment is not submitted, up until the 7th day (including weekends). After the 7th day, a grade of ‘0’ will be awarded even if the assessment is submitted. Submission time for all written assessments is set at 11.55pm. A 1-hour grace period is provided to students who experience a technical concern. For any late submissions of time-sensitive tasks, such as scheduled tests/exams, performance assessments/presentations, and/or scheduled practical assessments/labs, students need to submit an application for Special Consideration.
Name | Weighting | Hurdle | Due |
---|---|---|---|
Professional practice: Campaign Blueprint | 40% | No | 2025-04-11 |
Professional practice: Campaign Execution and Pitch | 30% | No | 2025-05-26 |
Skills development: Social Media Portfolio | 30% | No | 2025-06-06 |
Assessment Type 1: Project
Indicative Time on Task 2: 36 hours
Due: 2025-04-11
Weighting: 40%
Assessment Type 1: Project
Indicative Time on Task 2: 30 hours
Due: 2025-05-26
Weighting: 30%
Assessment Type 1: Portfolio
Indicative Time on Task 2: 24 hours
Due: 2025-06-06
Weighting: 30%
1 If you need help with your assignment, please contact:
2 Indicative time-on-task is an estimate of the time required for completion of the assessment task and is subject to individual variation
TEACHING AND LEARNING STRATEGY
• The unit is delivered in a seminar format. Students are expected to be active and engaged learners, contributing fully to seminar sessions.
• Learning activities include individual and group tasks that are to be completed during private study and in the seminars. Students need to read in advance of class, participate in ilearn/ in-class tasks, be prepared to work in small groups and discuss the materials assigned each week.
• The lecture notes, social media marketing cases, and other resources will be posted on iLearn at https://ilearn.mq.edu.au on a weekly basis. Students are required to check iLearn regularly for announcements/ updates.
CLASSES
Technology Used and Required • Use of a PC or laptop is required to access internet/ social media platforms, tools, and complete tasks on iLearn, and to access iLearn for course materials.
• Softwares required include: E.g., Zoom, Word processing, PowerPoint, video recorder & video/ media player, Acrobar Reader, social media management dashboards, etc.
Recommended textbooks: Debra Zahay, Mary Lou Roberts, Janna Parker, Donald I. Barker, Melissa S. Barker, (2022), Social Media Marketing: A Strategic Approach, 3rd Edition, Cengage.
Tuten, T. L., (2020), Social Media Marketing, 4th Edition, Sage Publications Ltd (UK).
Supplementary Resources: Bianchi, A., (2021), Driving Consumer Engagement in Social Media, 1st Edition, Publisher: Routledge
Heggde, G., and Shainesh, G. (2018), Social Media Marketing - Emerging Concepts and Applications, Palgrave Mcmillan.
MacDonald, J. (2019), Social Media Marketing Workbook: How to Use Social Media For Business, JM Internet Group.
Please refer to iLearn.
Macquarie University policies and procedures are accessible from Policy Central (https://policies.mq.edu.au). Students should be aware of the following policies in particular with regard to Learning and Teaching:
Students seeking more policy resources can visit Student Policies (https://students.mq.edu.au/support/study/policies). It is your one-stop-shop for the key policies you need to know about throughout your undergraduate student journey.
To find other policies relating to Teaching and Learning, visit Policy Central (https://policies.mq.edu.au) and use the search tool.
Macquarie University students have a responsibility to be familiar with the Student Code of Conduct: https://students.mq.edu.au/admin/other-resources/student-conduct
Results published on platform other than eStudent, (eg. iLearn, Coursera etc.) or released directly by your Unit Convenor, are not confirmed as they are subject to final approval by the University. Once approved, final results will be sent to your student email address and will be made available in eStudent. For more information visit connect.mq.edu.au or if you are a Global MBA student contact globalmba.support@mq.edu.au
At Macquarie, we believe academic integrity – honesty, respect, trust, responsibility, fairness and courage – is at the core of learning, teaching and research. We recognise that meeting the expectations required to complete your assessments can be challenging. So, we offer you a range of resources and services to help you reach your potential, including free online writing and maths support, academic skills development and wellbeing consultations.
Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/
The Writing Centre provides resources to develop your English language proficiency, academic writing, and communication skills.
The Library provides online and face to face support to help you find and use relevant information resources.
Macquarie University offers a range of Student Support Services including:
Got a question? Ask us via the Service Connect Portal, or contact Service Connect.
For help with University computer systems and technology, visit http://www.mq.edu.au/about_us/offices_and_units/information_technology/help/.
When using the University's IT, you must adhere to the Acceptable Use of IT Resources Policy. The policy applies to all who connect to the MQ network including students.
Some changes have been made to assessment tasks, and delivarables, please see ilearn for details.
Unit information based on version 2025.05 of the Handbook