Late Assessment Submission Penalty (written assessments) 

Unless a Special Consideration request has been submitted and approved, a 5% penalty (of the total possible mark) will be applied each day a written assessment is not submitted, up until the 7th day (including weekends). After the 7th day, a grade of ‘0’ will be awarded even if the assessment is submitted. Submission time for all written assessments is set at 11.55pm. A 1-hour grace period is provided to students who experience a technical concern.  

For any late submissions of time-sensitive tasks, such as scheduled tests/exams, performance assessments/presentations, and/or scheduled practical assessments/labs, students need to submit an application for Special Consideration.

Modes of Delivery

This unit has 3 hours of teaching per week, consisting of 1 x 1-hour lecture and 1 x 2-hour seminar as per unit schedule during the semester. Seminars commence in Week 1.

One-hour Lecture: PowerPoint Slides and pre-recording videos will be available on iLearn; students do not need to attend any lectures.

Two-hour Seminar: Seminars are presented in face-to-face mode. Students should enrol only in one seminar based on their preference. The seminar starts from week one. The timetable for seminars can be found on the University web site at: http://www.timetables.mq.edu.au.

Prescribed text

Zikmund, W. G., Lowe, B., Winzar, H., D’Alessandro, S., & Babin, B. J. (2020). Marketing research (Fifth edition.). South Melbourne, Victoria: Cengage Learning.

Technology Used and Required

• Please ensure that you have access to a personal computer so you are able to access the internet, use word processing software and PowerPoint program that are required for the preparation of assignments and presentations.

• Students will learn and exercise data analysis techniques with SPSS statistical software using AppStream platform provided by the university during some seminars. It is necessary that you have your personal computer/laptop in the seminar to access to the platform. Course materials are available on the learning management system (iLearn) at: http://ilearn.mq.edu.au.

• Students will find teaching resources to assist their study on iLearn, such as lecture notes, practice questions, and other resources. Students are required to check iLearn regularly for announcements.

Unit Web Page

• The web page for this unit can be found at: iLearn http://ilearn.mq.edu.au

• All announcements and resources will be available on the web site. Resource materials include lecture slides, tutorual exercises and assessment materials. There is also a forum for student interaction and contact with faculty. You should consult the course Website several times per week for messages and updates.

What is expected from students?

This unit is a seminar/lab-based. This unit is a 1x1 hour lecture and a 1x2 hour seminar in active learning space/computer lab per week over 13 weeks. The total time commitment required for this unit is a minimum of 150 hours. Specifically, in addition to the 3 hours of lecture/seminar contact per week, students are expected to devote an additional 10 hours to self-directed study. This includes time spent in preparing for classes, preparing for and completing assessment tasks, together with time spent in general study, and revision. It is expected that all students come to the lecture/seminar on time and fully prepared for discussion. Group work is a focus of analysing, developing, and implementing different issues related to marketing research in practice and therefore also in this unit. Students should make sure to allocate the necessary time and attention needed to work with their group during the semester.

Satisfactory Completion of Unit

It is normally expected that students attempt all assessment tasks for this unit. Students are required to accumulate at least 50% of the total marks possible in order to satisfactorily pass this unit.

Please refer to iLearn for more details.