Students

MKTG8001 – International Marketing

2025 – Session 1, In person-scheduled-weekday, North Ryde

General Information

Download as PDF
Unit convenor and teaching staff Unit convenor and teaching staff Unit Convenor/Lecturer
Lana Nan
Contact via Email
231, 4 Eastern Road
Thu 1-3pm, by appointment
Tutor
Sabiha Matin
Credit points Credit points
10
Prerequisites Prerequisites
MKTG6096
Corequisites Corequisites
Co-badged status Co-badged status
Unit description Unit description

International Marketing is ‘the name of the game’ for many businesses. And while some geographical and cultural barriers may diminish, global markets offer increasing opportunities – and challenges - for companies to market and sell their products and services internationally. International marketing is the multinational process of planning and executing the marketing of a firm's offering. Marketing is always complex because diverse segments need to be targeted, and this complexity is multiplied in international markets. In this unit, students will learn and apply international marketing theories and concepts to address opportunities and challenges. Students will critically analyse ‘real world’ issues, and explore challenges and opportunities in the creation of international marketing strategies.

Important Academic Dates

Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates

Learning Outcomes

On successful completion of this unit, you will be able to:

  • ULO1: Demonstrate knowledge of international marketing theories/concepts
  • ULO2: Critically analyse and apply international marketing theories/concepts to diverse real-world contexts individually and/or in collaboration with peers.
  • ULO3: Evaluate international market opportunities and issues and providing strategic recommendations individually and/or in collaboration with peers.

General Assessment Information

Late Assessment Submission Penalty (written assessments) 

Unless a Special Consideration request has been submitted and approved, a 5% penalty (of the total possible mark) will be applied each day a written assessment is not submitted, up until the 7th day (including weekends). After the 7th day, a grade of ‘0’ will be awarded even if the assessment is submitted. Submission time for all written assessments is set at 11.55pm. A 1-hour grace period is provided to students who experience a technical concern.  

For any late submissions of time-sensitive tasks, such as scheduled tests/exams, performance assessments/presentations, and/or scheduled practical assessments/labs, students need to apply for Special Consideration.

Assessment Tasks

Name Weighting Hurdle Due
Practice-based activities 20% No Week 2 - 13
International Marketing Report 40% No 06/06/2025
International Marketing Case Study 25% No 25/04/2025
Presentation about a product and its landscape in international markets 15% No 04/04/2025

Practice-based activities

Assessment Type 1: Participatory task
Indicative Time on Task 2: 12 hours
Due: Week 2 - 13
Weighting: 20%

 

Students will participate in discussions and activities (e.g., case studies, discussion questions, scenarios, quizzes, etc) during the seminars.

 


On successful completion you will be able to:
  • Critically analyse and apply international marketing theories/concepts to diverse real-world contexts individually and/or in collaboration with peers.
  • Evaluate international market opportunities and issues and providing strategic recommendations individually and/or in collaboration with peers.

International Marketing Report

Assessment Type 1: Report
Indicative Time on Task 2: 24 hours
Due: 06/06/2025
Weighting: 40%

 

This is an individual assessment task where each student is to reflect on their own impression of international marketing concepts and theories to create international marketing plan. Length: 2000 words

 


On successful completion you will be able to:
  • Critically analyse and apply international marketing theories/concepts to diverse real-world contexts individually and/or in collaboration with peers.
  • Evaluate international market opportunities and issues and providing strategic recommendations individually and/or in collaboration with peers.

International Marketing Case Study

Assessment Type 1: Case study/analysis
Indicative Time on Task 2: 14 hours
Due: 25/04/2025
Weighting: 25%

 

This is an individual assessment task where each student is required to complete a case study analysis of complex and strategic international marketing issues. Length: 1500 words

 


On successful completion you will be able to:
  • Demonstrate knowledge of international marketing theories/concepts
  • Critically analyse and apply international marketing theories/concepts to diverse real-world contexts individually and/or in collaboration with peers.
  • Evaluate international market opportunities and issues and providing strategic recommendations individually and/or in collaboration with peers.

Presentation about a product and its landscape in international markets

Assessment Type 1: Presentation
Indicative Time on Task 2: 10 hours
Due: 04/04/2025
Weighting: 15%

 

In this proposal, each student evaluates a product and its landscape in international markets and apply relevant theory. Length: 5 minutes maximum and 5 powerpoint slides

 


On successful completion you will be able to:
  • Demonstrate knowledge of international marketing theories/concepts
  • Critically analyse and apply international marketing theories/concepts to diverse real-world contexts individually and/or in collaboration with peers.

1 If you need help with your assignment, please contact:

  • the academic teaching staff in your unit for guidance in understanding or completing this type of assessment
  • the Writing Centre for academic skills support.

2 Indicative time-on-task is an estimate of the time required for completion of the assessment task and is subject to individual variation

Delivery and Resources

Delivery Format

  • The unit is delivered in a combination of weekly pre-recorded lectures (1 hour) and weekly Face to Face seminars (2 hours).
  • Seminars starts from Week 1. 

 

Teaching and Learning Strategy

  • Students should access the unit’s iLearn site regularly (minimum twice a week) and check for announcements, updates and posts.
  • Learning activities include individual and group tasks that are to be completed during private study and in seminars. 
  • Students are expected to read all learning materials, complete all assigned readings and lectures, and conduct research for the assessment tasks.
  • Students are expected to actively participate in this unit and during seminars, finish the weekly lectureread in advance of seminars, and be prepared to discuss the materials assigned each week.
  • Students are expected to arrive on time and not to leave until the class ends.

 

 

Prescribed/Required Textbooks

  • Green, M., & Keegan, W. (2020), Global marketing, (Pearson Education, Tenth edition, Global edition).

Note: MQ library provides free access to the above E-books. More detailed information is provide on ilearn under 'Important Unit Infromation'. 

 

Recommended Additional Textbooks

  • Berndt, Ralph, Claudia Fantapié Altobelli and Matthias Sander, (2023), International Marketing Management (Springer Berlin Heidelberg, 1st ed).
  • Gillespie, Kate and K Scott Swan, (2022), Global Marketing (Routledge, Fifth edition).
  • Fletcher, R., & Crawford, H. (2017). International marketing: An Asia-Pacific perspective (Seventh edition.). Pearson Australia.

Note: MQ library provides free access to the above E-book. More detailed information is provide on ilearn under 'Important Unit Infromation'. 

 

Recommended Learning Resources

  • Macquarie University Library and Google Scholar provide students with access to electronic databases, including academic peer-reviewed journals, books, articles, and videos.

 

TECHNOLOGY USED & REQUIRED

  • The course will make use of iLearn and email for communication with the teaching staff and between students.
  • Students will need access to a reliable Internet service to complete this unit.
  • Use of a PC, laptop and smart devices is required to complete tasks on iLearn, to access iLearn for course materials and to read the textbook.
  • Software required: e.g., Word processing, PowerPoint, video/media player, Adobe Acrobat Reader.

 

SATISFACTORY COMPLETION OF UNIT

Students are required to accumulate at least 50% of the total marks possible in order to satisfactorily pass this unit.

Unit Schedule

Please refer to iLearn for more detailed information about Unit Schedule.

Policies and Procedures

Macquarie University policies and procedures are accessible from Policy Central (https://policies.mq.edu.au). Students should be aware of the following policies in particular with regard to Learning and Teaching:

Students seeking more policy resources can visit Student Policies (https://students.mq.edu.au/support/study/policies). It is your one-stop-shop for the key policies you need to know about throughout your undergraduate student journey.

To find other policies relating to Teaching and Learning, visit Policy Central (https://policies.mq.edu.au) and use the search tool.

Student Code of Conduct

Macquarie University students have a responsibility to be familiar with the Student Code of Conduct: https://students.mq.edu.au/admin/other-resources/student-conduct

Results

Results published on platform other than eStudent, (eg. iLearn, Coursera etc.) or released directly by your Unit Convenor, are not confirmed as they are subject to final approval by the University. Once approved, final results will be sent to your student email address and will be made available in eStudent. For more information visit connect.mq.edu.au or if you are a Global MBA student contact globalmba.support@mq.edu.au

Academic Integrity

At Macquarie, we believe academic integrity – honesty, respect, trust, responsibility, fairness and courage – is at the core of learning, teaching and research. We recognise that meeting the expectations required to complete your assessments can be challenging. So, we offer you a range of resources and services to help you reach your potential, including free online writing and maths support, academic skills development and wellbeing consultations.

Student Support

Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/

Academic Success

Academic Success provides resources to develop your English language proficiency, academic writing, and communication skills.

The Library provides online and face to face support to help you find and use relevant information resources. 

Student Services and Support

Macquarie University offers a range of Student Support Services including:

Student Enquiries

Got a question? Ask us via the Service Connect Portal, or contact Service Connect.

IT Help

For help with University computer systems and technology, visit http://www.mq.edu.au/about_us/offices_and_units/information_technology/help/

When using the University's IT, you must adhere to the Acceptable Use of IT Resources Policy. The policy applies to all who connect to the MQ network including students.

Changes since First Published

Date Description
14/03/2025 I extended the deadlines for Assignments 2 and 3.

Unit information based on version 2025.03 of the Handbook