Late Assessment Submission Penalty (written assessments) 

Unless a Special Consideration request has been submitted and approved, a 5% penalty (of the total possible mark) will be applied each day a written assessment is not submitted, up until the 7th day (including weekends). After the 7th day, a grade of ‘0’ will be awarded even if the assessment is submitted. Submission time for all written assessments is set at 11.55pm. A 1-hour grace period is provided to students who experience a technical concern.  

For any late submissions of time-sensitive tasks, such as scheduled tests/exams, performance assessments/presentations, and/or scheduled practical assessments/labs, students need to apply for Special Consideration.

Delivery Format

• The unit is delivered in a combination of weekly pre-recorded lectures (1 hour) and weekly Face to Face seminars (2 hours).
• Seminars starts from Week 1. 

Teaching and Learning Strategy

• Students should access the unit’s iLearn site regularly (minimum twice a week) and check for announcements, updates and posts.
• Learning activities include individual and group tasks that are to be completed during private study and in seminars. 
• Students are expected to read all learning materials, complete all assigned readings and lectures, and conduct research for the assessment tasks.
• Students are expected to actively participate in this unit and during seminars, finish the weekly lecture, read in advance of seminars, and be prepared to discuss the materials assigned each week.
• Students are expected to arrive on time and not to leave until the class ends.

Prescribed/Required Textbooks

• Green, M., & Keegan, W. (2020), Global marketing, (Pearson Education, Tenth edition, Global edition).

Note: MQ library provides free access to the above E-books. More detailed information is provide on ilearn under 'Important Unit Infromation'. 

Recommended Additional Textbooks

• Berndt, Ralph, Claudia Fantapié Altobelli and Matthias Sander, (2023), International Marketing Management (Springer Berlin Heidelberg, 1st ed).
• Gillespie, Kate and K Scott Swan, (2022), Global Marketing (Routledge, Fifth edition).
• Fletcher, R., & Crawford, H. (2017). International marketing: An Asia-Pacific perspective (Seventh edition.). Pearson Australia.

Note: MQ library provides free access to the above E-book. More detailed information is provide on ilearn under 'Important Unit Infromation'. 

Recommended Learning Resources

• Macquarie University Library and Google Scholar provide students with access to electronic databases, including academic peer-reviewed journals, books, articles, and videos.

TECHNOLOGY USED & REQUIRED

• The course will make use of iLearn and email for communication with the teaching staff and between students.
• Students will need access to a reliable Internet service to complete this unit.
• Use of a PC, laptop and smart devices is required to complete tasks on iLearn, to access iLearn for course materials and to read the textbook.
• Software required: e.g., Word processing, PowerPoint, video/media player, Adobe Acrobat Reader.

SATISFACTORY COMPLETION OF UNIT

Students are required to accumulate at least 50% of the total marks possible in order to satisfactorily pass this unit.

Please refer to iLearn for more detailed information about Unit Schedule.