Unit convenor and teaching staff |
Unit convenor and teaching staff
Unit Convenor
Paul Crosby
Contact via email
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Credit points |
Credit points
10
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Prerequisites |
Prerequisites
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Corequisites |
Corequisites
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Co-badged status |
Co-badged status
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Unit description |
Unit description
Throughout their careers, leaders and managers will need to make sound decisions and they will need to take into account and assess many sources of information in the process. In this unit, students will develop skills in economics and analytics to help them develop critical decision-making capabilities. Students will explore drivers of behaviour using economic frameworks and models. Students will explore the validity, reliability and relevance of information and data provided to them and develop an understanding of how to interpret the information and data to make sound decisions. Students will work on analytics techniques and develop problem-solving skills to simplify complex economic information and data for decision-making by business stakeholders.
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Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates
On successful completion of this unit, you will be able to:
Late Assessment Submission Penalty (written assessments)
Unless a Special Consideration request has been submitted and approved, a 5% penalty (of the total possible mark) will be applied each day a written assessment is not submitted, up until the 7th day (including weekends). After the 7th day, a grade of ‘0’ will be awarded even if the assessment is submitted. Submission time for all written assessments is set at 11.55pm. A 1-hour grace period is provided to students who experience a technical concern.
For any late submissions of time-sensitive tasks, such as scheduled tests/exams, performance assessments/presentations, and/or scheduled practical assessments/labs, students need to submit an application for Special Consideration.
Name | Weighting | Hurdle | Due |
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Skills development: Economic decision-making | 30% | No | Week 7 |
Skills development: Data analytics | 30% | No | Week 10 |
Professional practice: Solving business problems | 40% | No | Week 13 |
Assessment Type 1: Case study/analysis
Indicative Time on Task 2: 20 hours
Due: Week 7
Weighting: 30%
The purpose of this assessment is to develop your ability to analyse business decision-making using economic frameworks and data-driven insights. This task will enhance your ability to interpret economic data, apply theoretical models, and communicate their findings effectively.
You will analyse and apply relevant economic frameworks to a case study and data set.
Skills in Focus: - Application of Economic Frameworks - Data Analysis and Interpretation - Problem-Solving and Critical Thinking - Structured Economic Reporting - Professional Written Communication
Deliverable: Written report Individual assessment
Assessment Type 1: Case study/analysis
Indicative Time on Task 2: 20 hours
Due: Week 10
Weighting: 30%
The purpose of this assessment is to develop students’ ability to analyse and interpret business data using analytics techniques, and demonstrating how analytics can be used to inform decision-making within an economic context. This task will enhance their skills in data cleaning, visualisation, and business intelligence generation to support decision-making. You will be provided with a dataset and will apply business analytics techniques to clean, summarise, visualise, and interpret the data. The report will present key business insights.
Skills in Focus: Business Analytics and Data Interpretation Data Cleaning, Summarisation, and Visualisation Application of Economic Frameworks Problem-Solving and Critical Thinking Professional Written Communication
Deliverable: Students will submit a 4-page report.
Assessment Type 1: Presentation
Indicative Time on Task 2: 30 hours
Due: Week 13
Weighting: 40%
The purpose of this assessment is to strengthen your ability interpret data and evaluate business decisions by applying economic frameworks and business analytics techniques to a real-world business problem.
You will apply economic frameworks and business analytics techniques to a contemporary business problem or scenario of your choice. You will showcase your analysis, insights and reflections on the process in a video presentation.
Skills in Focus: - Problem-Solving and Critical Thinking - Discipline knowledge - Analytical skills - Communication skills - Reflection skills
Deliverable: Video presentation [7 minutes] with supplementary slides. Individual assessment
1 If you need help with your assignment, please contact:
2 Indicative time-on-task is an estimate of the time required for completion of the assessment task and is subject to individual variation
This unit is an inter-disciplinary unit of Economics and Business Analytics
Economics - Optional textbook
The text is available for purchase from Booktopia or directly from the publisher. There are also copies available at the Macquarie University library.
Additional weekly readings and resources will be made available on the unit iLearn site during the session.
Only topics and materials that are covered in classes are examinable. This textbook includes material beyond the scope of this unit.
Business Analytics - Optional resources
This is a suite of 3 Massive Open Online Courses produced by Macquarie University in partnership with Coursera. You can access the entire specialisation here.
You may wish to access this suite of resources for more practice, to further enhance your Microsoft Excel skills beyond this unit, and/or obtain the additional certifications to populate your portfolio and LinkedIn profile.
Only topics and materials that are covered in classes are examinable. This resource includes material beyond the scope of this unit.
Microsoft Office including Microsoft Excel
Macquarie University policies and procedures are accessible from Policy Central (https://policies.mq.edu.au). Students should be aware of the following policies in particular with regard to Learning and Teaching:
Students seeking more policy resources can visit Student Policies (https://students.mq.edu.au/support/study/policies). It is your one-stop-shop for the key policies you need to know about throughout your undergraduate student journey.
To find other policies relating to Teaching and Learning, visit Policy Central (https://policies.mq.edu.au) and use the search tool.
Macquarie University students have a responsibility to be familiar with the Student Code of Conduct: https://students.mq.edu.au/admin/other-resources/student-conduct
Results published on platform other than eStudent, (eg. iLearn, Coursera etc.) or released directly by your Unit Convenor, are not confirmed as they are subject to final approval by the University. Once approved, final results will be sent to your student email address and will be made available in eStudent. For more information visit connect.mq.edu.au or if you are a Global MBA student contact globalmba.support@mq.edu.au
At Macquarie, we believe academic integrity – honesty, respect, trust, responsibility, fairness and courage – is at the core of learning, teaching and research. We recognise that meeting the expectations required to complete your assessments can be challenging. So, we offer you a range of resources and services to help you reach your potential, including free online writing and maths support, academic skills development and wellbeing consultations.
Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/
Academic Success provides resources to develop your English language proficiency, academic writing, and communication skills.
The Library provides online and face to face support to help you find and use relevant information resources.
Macquarie University offers a range of Student Support Services including:
Got a question? Ask us via the Service Connect Portal, or contact Service Connect.
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Unit information based on version 2025.03 of the Handbook