Students

MGMT2080 – Application of Business Models

2026 – Session 1, In person-scheduled-weekday, North Ryde

General Information

Download as PDF
Unit convenor and teaching staff Unit convenor and teaching staff
Brett White
brett.white@mq.edu.au
Contact via by email
by appointment - please email to organise consultation
Credit points Credit points
10
Prerequisites Prerequisites
50cp at 1000 level or above
Corequisites Corequisites
Co-badged status Co-badged status
Unit description Unit description

The concept of business models applies to a broad spectrum of the business community, encompassing venture start-ups, existing private, public and social organisations. This unit takes a practical approach to analyse the value of business models and how sustainable values may be created and captured among different organisations. It looks at the role of critical elements such as sources of revenue, resources, capabilities, cost structure and key stakeholders, and how these elements are orchestrated to create organisation value and sustainability. This unit offers an opportunity to develop skill sets that help to develop innovative business models, and/or refine existing models, and challenges students to apply this knowledge to create business models or refine existing business models.

Important Academic Dates

Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates

Learning Outcomes

On successful completion of this unit, you will be able to:

  • ULO1: Describe and evaluate a range of business models and their applications in the context of the broader business environment.
  • ULO2: Critically analyse a range of business model frameworks.
  • ULO3: Apply the discipline of business models and analytical techniques to sustainable business operations.
  • ULO4: Identify a project and develop a business model to create sustainable values.

General Assessment Information

Late Submission Penalties

If you submit your assessment late, 5% of the total possible marks will be deducted for each day (including weekends), up to 7 days. Submissions more than 7 days late will receive a mark of 0.

Example 1 (out of 100):

If you score 85/100 but submit 20 hours late, you will lose 5 marks and receive 80/100.

Example 2 (out of 30):

If you score 27/30 but submit 20 hours late, you will lose 1.5 marks and receive 25.5/30.

Extensions

Automatic short extension: Some assessments are eligible for automatic short extension. You can only apply for an automatic short extension before the due date.

Special Consideration: If you need more time due to serious issues and for any assessments that are not eligible for Short Extension, you must apply for Special Consideration. Need help? Review the Special Consideration page for further details.

Assessment Tasks

Name Weighting Hurdle Due Groupwork/Individual Short Extension AI Approach
Skills development: Strategic contribution and engagement. 30% No 31/05/2026 Individual Yes Open
Professional practice: Strategic report 40% No 29/03/2026 Individual Yes Open
Skills development: Business model evaluation 30% No 2026-05-03 Group No Open

Skills development: Strategic contribution and engagement.

Assessment Type 1: Reflection task
Indicative Time on Task 2: 10 hours
Due: 31/05/2026
Weighting: 30%
Groupwork/Individual: Individual
Short extension 3: Yes
AI Approach: Open

The purpose of this assessment is to develop your ability to contribute meaningfully to strategic discussions, communicate analytical insights, and evaluate how your input supports collective understanding of business models and competitive strategy.
You will analyse your engagement and contributions during tutorials, evaluating how you contributed to discussions about business model design, value creation and capture, and strategic trade-offs. You will assess the impact of your contributions on group discussions and activities that required analysing, questioning, or refining business model ideas. Your analysis will be supported by evidence and artefacts from your learning journey, demonstrating your developing readiness to participate in strategic decision-making contexts.
 
 

Skills in focus:

  • Communication skills
  • Work readiness

 

Deliverable(s): Written report [max 1000 words], excluding supporting materials and appendices.

Individual assessment
On successful completion you will be able to:
  • Critically analyse a range of business model frameworks.
  • Apply the discipline of business models and analytical techniques to sustainable business operations.

Professional practice: Strategic report

Assessment Type 1: Problem-based task
Indicative Time on Task 2: 20 hours
Due: 29/03/2026
Weighting: 40%
Groupwork/Individual: Individual
Short extension 3: Yes
AI Approach: Open

The purpose of this assessment is to develop your ability to analyse how emerging trends and technologies influence business models and to propose strategic responses to those changes.
 
You will select a business of interest, evaluate how a significant external force (e.g., technological, social, environmental) is shaping its operations, and develop evidence-based recommendations for business model adaptation.
 

 

Skills in focus:

  • Critical thinking and problem solving
  • Work readiness
  • Discipline knowledge

 

Deliverable(s): Written report [max 1500 words]

Individual assessment
On successful completion you will be able to:
  • Describe and evaluate a range of business models and their applications in the context of the broader business environment.
  • Apply the discipline of business models and analytical techniques to sustainable business operations.
  • Identify a project and develop a business model to create sustainable values.

Skills development: Business model evaluation

Assessment Type 1: Professional task
Indicative Time on Task 2: 20 hours
Due: 2026-05-03
Weighting: 30%
Groupwork/Individual: Group
Short extension 3: No
AI Approach: Open

The purpose of this assessment is to develop your ability to critically analyse and evaluate how organisations create, deliver, and capture value through their business models.

You will work in a team to analyse a real-world organisation’s business model using established frameworks, evaluate its strengths and weaknesses, and propose evidence-based innovations for long-term sustainability.

 

Skills in focus:

  • Collaboration skills
  • Communication skills
  • Work readiness
  • Discipline knowledge 

 

Deliverable(s): Written report [max 3000 words]

Group assessment
On successful completion you will be able to:
  • Describe and evaluate a range of business models and their applications in the context of the broader business environment.
  • Critically analyse a range of business model frameworks.
  • Apply the discipline of business models and analytical techniques to sustainable business operations.
  • Identify a project and develop a business model to create sustainable values.

1 If you need help with your assignment, please contact:

  • the academic teaching staff in your unit for guidance in understanding or completing this type of assessment
  • Academic Success for academic skills support.

2 Indicative time-on-task is an estimate of the time required for completion of the assessment task and is subject to individual variation.

3 An automatic short extension is available for some assessments. Apply through the Service Connect Portal.

Delivery and Resources

Please refer to the unit iLearn page.

Unit Schedule

Please refer to the unit iLearn page.

Policies and Procedures

Macquarie University policies and procedures are accessible from Policy Central (https://policies.mq.edu.au). Students should be aware of the following policies in particular with regard to Learning and Teaching:

Students seeking more policy resources can visit Student Policies (https://students.mq.edu.au/support/study/policies). It is your one-stop-shop for the key policies you need to know about throughout your undergraduate student journey.

To find other policies relating to Teaching and Learning, visit Policy Central (https://policies.mq.edu.au) and use the search tool.

Student Code of Conduct

Macquarie University students have a responsibility to be familiar with the Student Code of Conduct: https://students.mq.edu.au/admin/other-resources/student-conduct

Results

Results published on platform other than eStudent, (eg. iLearn, Coursera etc.) or released directly by your Unit Convenor, are not confirmed as they are subject to final approval by the University. Once approved, final results will be sent to your student email address and will be made available in eStudent. For more information visit connect.mq.edu.au or if you are a Global MBA student contact globalmba.support@mq.edu.au

Academic Integrity

At Macquarie, we believe academic integrity – honesty, respect, trust, responsibility, fairness and courage – is at the core of learning, teaching and research. We recognise that meeting the expectations required to complete your assessments can be challenging. So, we offer you a range of resources and services to help you reach your potential, including free online writing and maths support, academic skills development and wellbeing consultations.

Student Support

Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/

Academic Success

Academic Success provides resources to develop your English language proficiency, academic writing, and communication skills.

The Library provides online and face to face support to help you find and use relevant information resources. 

Student Services and Support

Macquarie University offers a range of Student Support Services including:

Student Enquiries

Got a question? Ask us via the Service Connect Portal, or contact Service Connect.

IT Help

For help with University computer systems and technology, visit http://www.mq.edu.au/about_us/offices_and_units/information_technology/help/. 

When using the University's IT, you must adhere to the Acceptable Use of IT Resources Policy. The policy applies to all who connect to the MQ network including students.

Unit information based on version 2026.04 of the Handbook