| Unit convenor and teaching staff |
Unit convenor and teaching staff
Unit convenor
Anna Krzeminska
Contact via via email
Wednesdays 11am-12pm via zoom or please arrange via email
|
|---|---|
| Credit points |
Credit points
10
|
| Prerequisites |
Prerequisites
|
| Corequisites |
Corequisites
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| Co-badged status |
Co-badged status
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| Unit description |
Unit description
This unit introduces students to the entrepreneurial process of generating ideas, identifying opportunities and developing these opportunities. Students will study business concepts and processes that support the successful launch and operation of entrepreneurial ventures. The unit is taught through experiential learning where students acquire the knowledge to launch new business ventures. Students will learn how to investigate market dynamics and customer needs to generate innovative ideas. Students will bring together the knowledge acquired across different disciplines, including sustainable thinking, as they provide recommendations to launch or re-launch a sustainable new business venture. |
Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates
On successful completion of this unit, you will be able to:
Late Submission Penalties
If you submit your assessment late, 5% of the total possible marks will be deducted for each day (including weekends), up to 7 days. Submissions more than 7 days late will receive a mark of 0.
Example 1 (out of 100):
If you score 85/100 but submit 20 hours late, you will lose 5 marks and receive 80/100.
Example 2 (out of 30):
If you score 27/30 but submit 20 hours late, you will lose 1.5 marks and receive 25.5/30.
Extensions
Automatic short extension: Some assessments are eligible for automatic short extension. You can only apply for an automatic short extension before the due date.
Special Consideration: If you need more time due to serious issues and for any assessments that are not eligible for Short Extension, you must apply for Special Consideration. Need help? Review the Special Consideration page for further details.
| Name | Weighting | Hurdle | Due | Groupwork/Individual | Short Extension | AI Approach |
|---|---|---|---|---|---|---|
| Skills development: Competitor analysis | 40% | No | 04/04/2026 | Individual | Yes | Open AI |
| Professional practice: Pitch presentation | 30% | No | Weeks 8-12 in class | Individual | No | Observed |
| Skills development: Enterprise venture plan | 30% | No | 07/06/2026 | Group | No | Open AI |
Assessment Type 1: Professional task
Indicative Time on Task 2: 20 hours
Due: 04/04/2026
Weighting: 40%
Groupwork/Individual: Individual
Short extension 3: Yes
AI Approach: Open AI
The purpose of this assessment is to develop your ability to critically analyse a competitor’s product offering and sustainability practices to inform strategic decision-making for your group's proposed new venture.
You will individually evaluate a selected competitor’s strengths, weaknesses, opportunities and threats (SWOT), their triple bottom line (TBL) performance and their product features, compare those to your group’s business idea, and propose two improvements your group may adopt- one relating to product features, and one relating to triple bottom line (TBL) dimension.
Skills in focus:
Deliverable(s): Written report [max 1500 words]
Individual assessment
Assessment Type 1: Presentation task
Indicative Time on Task 2: 15 hours
Due: Weeks 8-12 in class
Weighting: 30%
Groupwork/Individual: Individual
Short extension 3: No
AI Approach: Observed
The purpose of this assessment is to develop your ability to communicate entrepreneurial ideas clearly and persuasively by presenting a component of the collaboratively developed business venture.
You will deliver an individual pitch presenting a specific section of your group’s proposed new venture, demonstrating your understanding of the business idea, its feasibility, and its potential value.
Skills in focus:
Deliverable(s): Presentation (3 min) followed by Q&A with accompanying slides.
Individual assessment
Assessment Type 1: Professional task
Indicative Time on Task 2: 20 hours
Due: 07/06/2026
Weighting: 30%
Groupwork/Individual: Group
Short extension 3: No
AI Approach: Open AI
The purpose of this assessment is to develop your ability to collaboratively design and evaluate a new business idea that addresses a real-world problem using entrepreneurial thinking and business planning tools.
You will work in a group to create a detailed business plan that outlines the proposed venture, evaluates its feasibility, analyses the competitive and industry landscape, and demonstrates financial and strategic viability.
Skills in focus:
Deliverable(s): Written report [max 2500 words]
Group assessment
1 If you need help with your assignment, please contact:
2 Indicative time-on-task is an estimate of the time required for completion of the assessment task and is subject to individual variation.
3 An automatic short extension is available for some assessments. Apply through the Service Connect Portal.
Please see iLearn for details
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Students seeking more policy resources can visit Student Policies (https://students.mq.edu.au/support/study/policies). It is your one-stop-shop for the key policies you need to know about throughout your undergraduate student journey.
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Macquarie University offers a range of Student Support Services including:
Got a question? Ask us via the Service Connect Portal, or contact Service Connect.
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Unit information based on version 2026.04 of the Handbook