Students
MGMT2094 – Strategic Creativity and Innovation
2026 – Session 1, In person-scheduled-weekday, North Ryde
General Information
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| Unit convenor and teaching staff |
Unit convenor and teaching staff
Max Ganzin
|
|---|---|
| Credit points |
Credit points
10
|
| Prerequisites |
Prerequisites
50cp at 1000 level or above
|
| Corequisites |
Corequisites
|
| Co-badged status |
Co-badged status
|
| Unit description |
Unit description
This unit will explore the concepts of strategy and innovation as a business tool for leaders and entrepreneurs. Students will learn about the value of strategy in business, how it relates to innovation and why it plays an important role in organisations today. This unit will equip students with capabilities for effectively engaging others in both innovative and strategic thinking, that would contribute positively to the organisation. |
Important Academic Dates
Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates
Learning Outcomes
On successful completion of this unit, you will be able to:
- ULO1: Explain and apply key terms, concepts, frameworks and theories for strategy and innovation.
- ULO2: Analyse the strategies for spurring, managing and enhancing innovation to solve problems.
- ULO3: Employ a range of strategies to communicate creative solutions to business and societal problems.
General Assessment Information
Late Submission Penalties
If you submit your assessment late, 5% of the total possible marks will be deducted for each day (including weekends), up to 7 days. Submissions more than 7 days late will receive a mark of 0.
Example 1 (out of 100):
If you score 85/100 but submit 20 hours late, you will lose 5 marks and receive 80/100.
Example 2 (out of 30):
If you score 27/30 but submit 20 hours late, you will lose 1.5 marks and receive 25.5/30.
Extensions
Automatic short extension: Some assessments are eligible for automatic short extension. You can only apply for an automatic short extension before the due date.
Special Consideration: If you need more time due to serious issues and for any assessments that are not eligible for Short Extension, you must apply for Special Consideration. Need help? Review the Special Consideration page for further details.
Assessment Tasks
| Name | Weighting | Hurdle | Due | Groupwork/Individual | Short Extension | AI Approach |
|---|---|---|---|---|---|---|
| Professional practice: Creating social impact | 40% | No | 01/04/2026 | Individual | Yes | Open AI |
| Professional practice: Leading creative change | 30% | No | 20/05/2026 | Group | No | Open AI |
| Formal examination | 30% | No | Exam Period | Individual | No | Observed |
Professional practice: Creating social impact
Assessment Type 1: Creative task
Indicative Time on Task 2: 40 hours
Due: 01/04/2026
Weighting: 40%
Groupwork/Individual: Individual
Short extension 3: Yes
AI Approach: Open AI
The purpose of this assessment is to develop your ability to design creative, ethical, and sustainable solutions to real-world societal challenges, and to communicate these ideas effectively through innovative visual formats.
You will identify a societal issue and produce a creative project that presents your unique solution. Your submission will combine conceptual thinking, creativity, and practical application of course ideas.
Skills in focus:
- Digital skills
- Global, ethical and environmental citizenship
- Critical thinking and problem solving
Deliverable(s): Creative video production (5min max) accompanied by a mindmap.
Individual assessment
On successful completion you will be able to:
- Analyse the strategies for spurring, managing and enhancing innovation to solve problems.
- Employ a range of strategies to communicate creative solutions to business and societal problems.
Professional practice: Leading creative change
Assessment Type 1: Creative task
Indicative Time on Task 2: 30 hours
Due: 20/05/2026
Weighting: 30%
Groupwork/Individual: Group
Short extension 3: No
AI Approach: Open AI
The purpose of this assessment is to develop your ability to collaborate, lead, and communicate innovative, research-informed solutions to real-world social or sustainability challenges through creative media production.
You will work in a group to research, design, and produce a creative film or video that demonstrates how you will lead change on a societal issue. Your production will integrate academic evidence, critical analysis, and creative storytelling to persuade and inspire action.
Skills in focus:
- Digital skills
- Global, ethical and environmental citizenship
- Collaboration and communication
Deliverable(s): Group video production (approx. 7 minutes)
Group assessment
On successful completion you will be able to:
- Explain and apply key terms, concepts, frameworks and theories for strategy and innovation.
- Employ a range of strategies to communicate creative solutions to business and societal problems.
Formal examination
Assessment Type 1: Examination
Indicative Time on Task 2: 20 hours
Due: Exam Period
Weighting: 30%
Groupwork/Individual: Individual
Short extension 3: No
AI Approach: Observed
The purpose of this assessment is for you to formally demonstrate the expertise you have gained in this unit.
You will participate in a 2-hour exam held during the University Examination period. Important information about the exam will be made available on the unit iLearn page. You should also review the MQ Exams website for general tips.
Deliverable(s): Formal exam
Individual assessment
On successful completion you will be able to:
- Explain and apply key terms, concepts, frameworks and theories for strategy and innovation.
- Employ a range of strategies to communicate creative solutions to business and societal problems.
1 If you need help with your assignment, please contact:
- the academic teaching staff in your unit for guidance in understanding or completing this type of assessment
- Academic Success for academic skills support.
2 Indicative time-on-task is an estimate of the time required for completion of the assessment task and is subject to individual variation.
3 An automatic short extension is available for some assessments. Apply through the Service Connect Portal.
Delivery and Resources
Please refer to this unit's iLearn page.
Policies and Procedures
Macquarie University policies and procedures are accessible from Policy Central (https://policies.mq.edu.au). Students should be aware of the following policies in particular with regard to Learning and Teaching:
- Academic Appeals Policy
- Academic Integrity Policy
- Academic Progression Policy
- Assessment Policy
- Fitness to Practice Procedure
- Assessment Procedure
- Complaints Resolution Procedure for Students and Members of the Public
- Special Consideration Policy
Students seeking more policy resources can visit Student Policies (https://students.mq.edu.au/support/study/policies). It is your one-stop-shop for the key policies you need to know about throughout your undergraduate student journey.
To find other policies relating to Teaching and Learning, visit Policy Central (https://policies.mq.edu.au) and use the search tool.
Student Code of Conduct
Macquarie University students have a responsibility to be familiar with the Student Code of Conduct: https://students.mq.edu.au/admin/other-resources/student-conduct
Results
Results published on platform other than eStudent, (eg. iLearn, Coursera etc.) or released directly by your Unit Convenor, are not confirmed as they are subject to final approval by the University. Once approved, final results will be sent to your student email address and will be made available in eStudent. For more information visit connect.mq.edu.au or if you are a Global MBA student contact globalmba.support@mq.edu.au
Academic Integrity
At Macquarie, we believe academic integrity – honesty, respect, trust, responsibility, fairness and courage – is at the core of learning, teaching and research. We recognise that meeting the expectations required to complete your assessments can be challenging. So, we offer you a range of resources and services to help you reach your potential, including free online writing and maths support, academic skills development and wellbeing consultations.
Student Support
Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/
Academic Success
Academic Success provides resources to develop your English language proficiency, academic writing, and communication skills.
- Workshops
- Chat with a WriteWISE peer writing leader
- Access StudyWISE
- Upload an assignment to Studiosity
- Complete the Academic Integrity Module
The Library provides online and face to face support to help you find and use relevant information resources.
Student Services and Support
Macquarie University offers a range of Student Support Services including:
- IT Support
- Accessibility and disability support with study
- Mental health support
- Safety support to respond to bullying, harassment, sexual harassment and sexual assault
- Social support including information about finances, tenancy and legal issues
- Student Advocacy provides independent advice on MQ policies, procedures, and processes
Student Enquiries
Got a question? Ask us via the Service Connect Portal, or contact Service Connect.
IT Help
For help with University computer systems and technology, visit http://www.mq.edu.au/about_us/offices_and_units/information_technology/help/.
When using the University's IT, you must adhere to the Acceptable Use of IT Resources Policy. The policy applies to all who connect to the MQ network including students.
Unit information based on version 2026.02 of the Handbook