Students
MKTG1001 – Marketing and Value Creation
2026 – Session 1, In person-scheduled-weekday, North Ryde
General Information
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| Unit convenor and teaching staff |
Unit convenor and teaching staff
Lecturer
Lisa Rohanek
Contact via Email
E4A2
Thursday 10-11am zoom
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| Credit points |
Credit points
10
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| Prerequisites |
Prerequisites
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| Corequisites |
Corequisites
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| Co-badged status |
Co-badged status
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| Unit description |
Unit description
This unit focuses on the fundamentals of marketing in any organisation and how to create value for the customer offering.
Students learn how to understand the relationship between the organisation and the customer and how to develop strategies to create value. Students will learn the fundamental skills of marketing by applying these skills through practical workshops on a range of real-world case studies. Students will learn skills on how to present themselves and work in collaboration with others.
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Important Academic Dates
Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates
Learning Outcomes
On successful completion of this unit, you will be able to:
- ULO1: Understand fundamentals of marketing, concepts, frameworks and theories.
- ULO2: Apply marketing concepts, frameworks and theories to a range of real world scenarios.
- ULO3: Use a variety of tools to understand the customer, and create value through marketing efforts.
- ULO4: Communicate marketing solutions to a range of scenarios in a collaborative environment.
General Assessment Information
Late Submission Penalties
If you submit your assessment late, 5% of the total possible marks will be deducted for each day (including weekends), up to 7 days. Submissions more than 7 days late will receive a mark of 0.
Example 1 (out of 100):
If you score 85/100 but submit 20 hours late, you will lose 5 marks and receive 80/100.
Example 2 (out of 30):
If you score 27/30 but submit 20 hours late, you will lose 1.5 marks and receive 25.5/30.
Extensions
Automatic short extension: Some assessments are eligible for automatic short extension. You can only apply for an automatic short extension before the due date.
Special Consideration: If you need more time due to serious issues and for any assessments that are not eligible for Short Extension, you must apply for Special Consideration. Need help? Review the Special Consideration page for further details.
Submission time for all written assessments is set at 11.55pm. A 1-hour grace period is provided to students who experience a technical concern.
Assessment Tasks
| Name | Weighting | Hurdle | Due | Groupwork/Individual | Short Extension | AI Approach |
|---|---|---|---|---|---|---|
| Skills development: Writing for social media | 30% | No | 27/03/2026 | Individual | Yes | Open AI |
| Professional practice: Customer empathy map | 40% | No | 01/05/2026 | Individual | Yes | Open AI |
| Professional practice: Shark Tank pitch | 30% | No | 29/05/2026 | Group | No | Observed |
Skills development: Writing for social media
Assessment Type 1: Professional task
Indicative Time on Task 2: 15 hours
Due: 27/03/2026
Weighting: 30%
Groupwork/Individual: Individual
Short extension 3: Yes
AI Approach: Open AI
- Communication skills
- Critical thinking and problem solving
- Discipline knowledge
On successful completion you will be able to:
- Understand fundamentals of marketing, concepts, frameworks and theories.
- Apply marketing concepts, frameworks and theories to a range of real world scenarios.
- Communicate marketing solutions to a range of scenarios in a collaborative environment.
Professional practice: Customer empathy map
Assessment Type 1: Professional task
Indicative Time on Task 2: 15 hours
Due: 01/05/2026
Weighting: 40%
Groupwork/Individual: Individual
Short extension 3: Yes
AI Approach: Open AI
- Communication skills
- Digital skills
- Critical thinking and problem solving
- Discipline knowledge
On successful completion you will be able to:
- Understand fundamentals of marketing, concepts, frameworks and theories.
- Apply marketing concepts, frameworks and theories to a range of real world scenarios.
- Use a variety of tools to understand the customer, and create value through marketing efforts.
Professional practice: Shark Tank pitch
Assessment Type 1: Presentation task
Indicative Time on Task 2: 30 hours
Due: 29/05/2026
Weighting: 30%
Groupwork/Individual: Group
Short extension 3: No
AI Approach: Observed
- Communication skills
- Collaboration skills
- Critical thinking and problem solving
- Discipline knowledge
On successful completion you will be able to:
- Apply marketing concepts, frameworks and theories to a range of real world scenarios.
- Use a variety of tools to understand the customer, and create value through marketing efforts.
- Communicate marketing solutions to a range of scenarios in a collaborative environment.
1 If you need help with your assignment, please contact:
- the academic teaching staff in your unit for guidance in understanding or completing this type of assessment
- Academic Success for academic skills support.
2 Indicative time-on-task is an estimate of the time required for completion of the assessment task and is subject to individual variation.
3 An automatic short extension is available for some assessments. Apply through the Service Connect Portal.
Delivery and Resources
DELIVERY FORMAT
MKTG1001 has weekly 90 minute tutorials starting in week 2. 90 minute lectures are live in week 2,4,6,8,10. There is weekly pre recorded content for you to review before you attend your tutorial each week.
Your tutorial each week applies the learning from the lecture while aligning to the assessment tasks. Your group project will be discussed weekly in the tutorial to allow you to work progressively with the group.
RECOMMENDED TEXTBOOK
The required textbook for this course is:
Marketing, 6th Edition
By Greg Elliott, Sharyn Rundle-Thiele, David Waller, Edward Bentrott, Siobhan Hatton-Jones, Pete Jeans, Stephanie Joshua Anandappa, Pauline Campbell
You can access the textbook through Wiley Business Now.
TECHNOLOGY USED & REQUIRED • Use of a laptop (recommended) or tablet is required to complete in-class activities. Please bring to every class. • Use of paper and pen is also required to complete in-class activities.
Unit Schedule
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Policies and Procedures
Macquarie University policies and procedures are accessible from Policy Central (https://policies.mq.edu.au). Students should be aware of the following policies in particular with regard to Learning and Teaching:
- Academic Appeals Policy
- Academic Integrity Policy
- Academic Progression Policy
- Assessment Policy
- Fitness to Practice Procedure
- Assessment Procedure
- Complaints Resolution Procedure for Students and Members of the Public
- Special Consideration Policy
Students seeking more policy resources can visit Student Policies (https://students.mq.edu.au/support/study/policies). It is your one-stop-shop for the key policies you need to know about throughout your undergraduate student journey.
To find other policies relating to Teaching and Learning, visit Policy Central (https://policies.mq.edu.au) and use the search tool.
Student Code of Conduct
Macquarie University students have a responsibility to be familiar with the Student Code of Conduct: https://students.mq.edu.au/admin/other-resources/student-conduct
Results
Results published on platform other than eStudent, (eg. iLearn, Coursera etc.) or released directly by your Unit Convenor, are not confirmed as they are subject to final approval by the University. Once approved, final results will be sent to your student email address and will be made available in eStudent. For more information visit connect.mq.edu.au or if you are a Global MBA student contact globalmba.support@mq.edu.au
Academic Integrity
At Macquarie, we believe academic integrity – honesty, respect, trust, responsibility, fairness and courage – is at the core of learning, teaching and research. We recognise that meeting the expectations required to complete your assessments can be challenging. So, we offer you a range of resources and services to help you reach your potential, including free online writing and maths support, academic skills development and wellbeing consultations.
Student Support
Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/
Academic Success
Academic Success provides resources to develop your English language proficiency, academic writing, and communication skills.
- Workshops
- Chat with a WriteWISE peer writing leader
- Access StudyWISE
- Upload an assignment to Studiosity
- Complete the Academic Integrity Module
The Library provides online and face to face support to help you find and use relevant information resources.
Student Services and Support
Macquarie University offers a range of Student Support Services including:
- IT Support
- Accessibility and disability support with study
- Mental health support
- Safety support to respond to bullying, harassment, sexual harassment and sexual assault
- Social support including information about finances, tenancy and legal issues
- Student Advocacy provides independent advice on MQ policies, procedures, and processes
Student Enquiries
Got a question? Ask us via the Service Connect Portal, or contact Service Connect.
IT Help
For help with University computer systems and technology, visit http://www.mq.edu.au/about_us/offices_and_units/information_technology/help/.
When using the University's IT, you must adhere to the Acceptable Use of IT Resources Policy. The policy applies to all who connect to the MQ network including students.
Changes from Previous Offering
Assessment 3 now AI observed requiring students to participate in Q&A in their trade show poster event
Unit information based on version 2026.03 of the Handbook