Students
MMCC8047 – The Creative Industries
2026 – Session 1, Online-scheduled-weekday
General Information
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| Unit convenor and teaching staff |
Unit convenor and teaching staff
Convenor
Janet Gibson
Contact via please email
10HA 191
please contact via email
Administration
Jon Burtt
Contact via please email
10HA 191
please contact via email
|
|---|---|
| Credit points |
Credit points
10
|
| Prerequisites |
Prerequisites
Admission to MCrInd or MMediaComm
|
| Corequisites |
Corequisites
|
| Co-badged status |
Co-badged status
|
| Unit description |
Unit description
This unit concerns artistic creativity within an industrial context. Students will gain critical insights into the structure and function of the global creative industries sector and develop an understanding of the emerging creative and cultural industries arising within a new media ecosystem. This unit will explore the interrelationship between these and will present insights into the future of the Australian arts and entertainment industries in an increasingly globalised context. The unit examines individual artist-led enterprise models, the individual within collaborative groups, the management of creative groups within the creative industries, as well as government policy directed toward the development of the creative industries in local and international contexts. |
Important Academic Dates
Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates
Learning Outcomes
On successful completion of this unit, you will be able to:
- ULO1: demonstrate advanced knowledge of the structure and dynamics of the creative industries.
- ULO2: synthesize creative industries literature and collaborate with other students in order to evaluate, contrast and defend personal judgements concerning artistic creativity within an industrial context.
- ULO3: identify the major themes, issues and debates relating to the creative and cultural industries.
- ULO4: apply concepts to specific creative industries case studies.
- ULO5: evaluate the history of creative industries policy and locate arguments within a broad historical context.
- ULO6: interpret and evaluate various funding opportunities in order to produce a funding application that is designed to nurture and facilitate ground breaking artistic creativity.
General Assessment Information
Unless a Special Consideration request has been submitted and approved, a 5% penalty (of the total possible mark) will be applied each day a written assessment is not submitted, up until the 7th day (including weekends). After the 7th day, a mark of ‘0’ (zero) will be awarded even if the assessment is submitted. Submission time for all written assessments is set at 11.55pm. A 1-hour grace period is provided to students who experience a technical issue. This late penalty will apply to written reports and recordings only. Late submission of time sensitive tasks (such as tests/exams, performance assessments/presentations, scheduled practical assessments/labs) will be addressed by the unit convenor in a Special consideration application.
https://students.mq.edu.au/study/assessment-exams/special-consideration
Assessment Tasks
| Name | Weighting | Hurdle | Due | Groupwork/Individual | Short Extension | AI assisted? |
|---|---|---|---|---|---|---|
| Elevator Pitch | 25% | No | Wk 6 in-class + 23:55, 30/3/2026 | Individual | No | Observed |
| Report | 30% | No | Wk 8, 23:55, 27/04/2026 | Individual | No | Open AI |
| Idea to Realisation | 45% | No | Wk 13, 23:55, 1/06/2026 | Individual | No | Open AI |
Elevator Pitch
Assessment Type 1: Presentation task
Indicative Time on Task 2: 24 hours
Due: Wk 6 in-class + 23:55, 30/3/2026
Weighting: 25%
Groupwork/Individual: Individual
Short extension 3: No
AI assisted?: Observed
Students will present a 3 minute oral presentation or an elevator pitch in video format on a topic provided by the unit convenor. Refer to iLearn for further information.
On successful completion you will be able to:
- demonstrate advanced knowledge of the structure and dynamics of the creative industries.
- apply concepts to specific creative industries case studies.
- interpret and evaluate various funding opportunities in order to produce a funding application that is designed to nurture and facilitate ground breaking artistic creativity.
Report
Assessment Type 1: Professional task
Indicative Time on Task 2: 29 hours
Due: Wk 8, 23:55, 27/04/2026
Weighting: 30%
Groupwork/Individual: Individual
Short extension 3: No
AI assisted?: Open AI
Students will produce a report on a topic provided by the unit convenor. Refer to iLearn for further information.
On successful completion you will be able to:
- demonstrate advanced knowledge of the structure and dynamics of the creative industries.
- identify the major themes, issues and debates relating to the creative and cultural industries.
- apply concepts to specific creative industries case studies.
- evaluate the history of creative industries policy and locate arguments within a broad historical context.
Idea to Realisation
Assessment Type 1: Professional task
Indicative Time on Task 2: 43 hours
Due: Wk 13, 23:55, 1/06/2026
Weighting: 45%
Groupwork/Individual: Individual
Short extension 3: No
AI assisted?: Open AI
Students will submit a fully planned and costed proposal for a creative project of their choice. Examples of possible projects include: a performance, a tour, a recording, a production, an exhibition etc. The completed proposal will consist of 5 sections: 1. project overview 2. project description 3. detailed budget (including income and expenses) 4. short biographies of artist/s involved 5. a timeline (detailed and realistic) Refer to iLearn for further information.
On successful completion you will be able to:
- demonstrate advanced knowledge of the structure and dynamics of the creative industries.
- synthesize creative industries literature and collaborate with other students in order to evaluate, contrast and defend personal judgements concerning artistic creativity within an industrial context.
- apply concepts to specific creative industries case studies.
- interpret and evaluate various funding opportunities in order to produce a funding application that is designed to nurture and facilitate ground breaking artistic creativity.
1 If you need help with your assignment, please contact:
- the academic teaching staff in your unit for guidance in understanding or completing this type of assessment
- the Writing Centre for academic skills support.
2 Indicative time-on-task is an estimate of the time required for completion of the assessment task and is subject to individual variation.
3 An automatic short extension is available for some assessments. Apply through the Service Connect Portal.
Delivery and Resources
MMCC8047 Lectures will commence in Week 2 live on campus in 10HA 184 at 10am. The lecture will also be live on Zoom. A recording of the lecture will be available on Echo.
MMCC8047 Tutorials will commence in Week 2 with an 11am class (inperson and online), and a 12pm class (inperson only).
Technologies Used and Required This Unit has an online presence in ilearn. You will require access to a computer and an internet connection. All MMCC8047 material will be uploaded to the MMCC8047 ilearn page every week.
Readings All required reading list texts will be available via 'Unit Readings - Leganto' on the MMCC8047 ilearn page.
Assessment Submission All written assessments must be submitted via Turnitin, unless otherwise stated, and will be reviewed and graded by the convenor who will provide feedback accessible by students via the My Submissions link in ilearn.
Student presentations will be delivered 'live' on campus in-class in either inperson or 'live' online formats, or online via pre-recorded video. Details to be discussed in class.
Policies and Procedures
Macquarie University policies and procedures are accessible from Policy Central (https://policies.mq.edu.au). Students should be aware of the following policies in particular with regard to Learning and Teaching:
- Academic Appeals Policy
- Academic Integrity Policy
- Academic Progression Policy
- Assessment Policy
- Fitness to Practice Procedure
- Assessment Procedure
- Complaints Resolution Procedure for Students and Members of the Public
- Special Consideration Policy
Students seeking more policy resources can visit Student Policies (https://students.mq.edu.au/support/study/policies). It is your one-stop-shop for the key policies you need to know about throughout your undergraduate student journey.
To find other policies relating to Teaching and Learning, visit Policy Central (https://policies.mq.edu.au) and use the search tool.
Student Code of Conduct
Macquarie University students have a responsibility to be familiar with the Student Code of Conduct: https://students.mq.edu.au/admin/other-resources/student-conduct
Results
Results published on platform other than eStudent, (eg. iLearn, Coursera etc.) or released directly by your Unit Convenor, are not confirmed as they are subject to final approval by the University. Once approved, final results will be sent to your student email address and will be made available in eStudent. For more information visit connect.mq.edu.au or if you are a Global MBA student contact globalmba.support@mq.edu.au
Academic Integrity
At Macquarie, we believe academic integrity – honesty, respect, trust, responsibility, fairness and courage – is at the core of learning, teaching and research. We recognise that meeting the expectations required to complete your assessments can be challenging. So, we offer you a range of resources and services to help you reach your potential, including free online writing and maths support, academic skills development and wellbeing consultations.
Student Support
Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/
Academic Success
Academic Success provides resources to develop your English language proficiency, academic writing, and communication skills.
- Workshops
- Chat with a WriteWISE peer writing leader
- Access StudyWISE
- Upload an assignment to Studiosity
- Complete the Academic Integrity Module
The Library provides online and face to face support to help you find and use relevant information resources.
Student Services and Support
Macquarie University offers a range of Student Support Services including:
- IT Support
- Accessibility and disability support with study
- Mental health support
- Safety support to respond to bullying, harassment, sexual harassment and sexual assault
- Social support including information about finances, tenancy and legal issues
- Student Advocacy provides independent advice on MQ policies, procedures, and processes
Student Enquiries
Got a question? Ask us via the Service Connect Portal, or contact Service Connect.
IT Help
For help with University computer systems and technology, visit http://www.mq.edu.au/about_us/offices_and_units/information_technology/help/.
When using the University's IT, you must adhere to the Acceptable Use of IT Resources Policy. The policy applies to all who connect to the MQ network including students.
Unit information based on version 2026.01R of the Handbook