| Unit convenor and teaching staff |
Unit convenor and teaching staff
Unit Convenor
Nizar Hoblos
Contact via nizar.hoblos@mq.edu.au
4ER-510
By appointment via e-mail
|
|---|---|
| Credit points |
Credit points
10
|
| Prerequisites |
Prerequisites
Admission to MBusAnalytics or MMgmt or MEngMgt or MActPrac or MCom or MITAI or MIT or GradCertResMQBS or GradDipResMQBS
|
| Corequisites |
Corequisites
|
| Co-badged status |
Co-badged status
|
| Unit description |
Unit description
This unit makes decision making, people management and soft skills in analytics a priority. It will help students develop an understanding of how data analytics can be used to influence decision making, to manage business processes, projects and people, and to drive change. Students will also learn about enterprise information systems and contemporary digital technologies that are essential for managing data and driving analytics in organisations. The unit will cover topics such as business-analytics alignment, contemporary digital technologies, business process management, change management, and accountability and ethics in business analytics. The unit also will include how to examine the value propositions of data analytics projects and how to engage key stakeholders to achieve short-term and long-term organisational goals. |
Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates
On successful completion of this unit, you will be able to:
Late Submission Penalties
If you submit your assessment late, 5% of the total possible marks will be deducted for each day (including weekends), up to 7 days. Submissions more than 7 days late will receive a mark of 0.
Example 1 (out of 100):
If you score 85/100 but submit 20 hours late, you will lose 5 marks and receive 80/100.
Example 2 (out of 30):
If you score 27/30 but submit 20 hours late, you will lose 1.5 marks and receive 25.5/30.
Extensions
Automatic short extension: Some assessments are eligible for automatic short extension. You can only apply for an automatic short extension before the due date.
Special Consideration: If you need more time due to serious issues and for any assessments that are not eligible for Short Extension, you must apply for Special Consideration. Need help? Review the Special Consideration page for further details.
| Name | Weighting | Hurdle | Due | Groupwork/Individual | Short Extension | AI Approach |
|---|---|---|---|---|---|---|
| Skills development: Learning reflection | 20% | No | 15/05/2026 | Individual | No | Open AI |
| Professional practice: Business analytics project plan portfolio | 45% | No | Week 13 | Individual and Group | No | Observed |
| Professional practice: Critical analysis report | 35% | No | 03/04/2026 | Individual | Yes | Open AI |
Assessment Type 1: Portfolio
Indicative Time on Task 2: 20 hours
Due: 15/05/2026
Weighting: 20%
Groupwork/Individual: Individual
Short extension 3: No
AI Approach: Open AI
The purpose of this assessment is for you to reflect on your learning journey throughout the unit, specifically focusing on big data, change management, and analytics.
You will demonstrate your ability to assess your understanding by writing two forum posts that critically evaluate your initial perceptions and subsequent learning. These posts will draw from class activities and empirical examples to illustrate your growth in recognising, analysing, and applying key concepts in organisational change and data-driven decision-making.
Skills in focus:
Deliverable(s): Two iLearn Forum Posts (10% each)
Individual assessment
Assessment Type 1: Professional task
Indicative Time on Task 2: 40 hours
Due: Week 13
Weighting: 45%
Groupwork/Individual: Individual and Group
Short extension 3: No
AI Approach: Observed
The purpose of this assessment is for you to work in a team and act as Business Consultants, applying your skills in business analytics and digital transformation to solve a real-world problem for a specific organisation (government, public, or private sector).
You will collaborate to identify a business challenge and propose a data-driven solution using analytics tools and concepts. The task involves planning and implementing a digital transformation strategy, demonstrating your understanding of change management, process improvement, and the human (hard and soft) elements that support success.
Skills in focus:
Deliverable(s): Written Report (10%) [max 3000 words] + PPT Dashboard (15%) + Oral Presentation (20%)
Group and individual assessment
Assessment Type 1: Professional task
Indicative Time on Task 2: 30 hours
Due: 03/04/2026
Weighting: 35%
Groupwork/Individual: Individual
Short extension 3: Yes
AI Approach: Open AI
The purpose of this assessment is for you to conduct a critical analysis of a real-world organisation’s digital, data, and technology strategy, and evaluate how analytics creates value and drives business transformation.
You will choose a case organisation from a selected industry and write a professional business report that critically evaluates the organisation’s goals, the supporting data and analytics technologies, and the enabling management practices. You will also examine how analytics is reshaping the industry and business strategy.
Skills in focus:
Deliverable(s): Business report [max 2500 words]
Individual assessment
1 If you need help with your assignment, please contact:
2 Indicative time-on-task is an estimate of the time required for completion of the assessment task and is subject to individual variation.
3 An automatic short extension is available for some assessments. Apply through the Service Connect Portal.
This unit is delivered via a three hours weekly face to face in person classes including: One and a half hour lecture plus one and a half hour seminar. The lecture is comprised of theoretical presentation of key concepts via lecture slides while the seminar comprises of practical hands on activities based on the lecture material and readings. Seminars are not a substitute of the lecture and students are encouraged to attend the lectures and complete the readings and activities presented during the lecture to gain the full benefits of the unit and achieve the learning outcomes. This unit will use a flipped classroom learning approach where students learn new material through videos or readings, outside of class time, and then use class time for interactive activities, discussions, and problem-solving with the instructor acting as a facilitator.
There will be a clear focus on critical thinking for problem solving as key skills anticipated from the industry for the future business analyst.
Macquarie University policies and procedures are accessible from Policy Central (https://policies.mq.edu.au). Students should be aware of the following policies in particular with regard to Learning and Teaching:
Students seeking more policy resources can visit Student Policies (https://students.mq.edu.au/support/study/policies). It is your one-stop-shop for the key policies you need to know about throughout your undergraduate student journey.
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Results published on platform other than eStudent, (eg. iLearn, Coursera etc.) or released directly by your Unit Convenor, are not confirmed as they are subject to final approval by the University. Once approved, final results will be sent to your student email address and will be made available in eStudent. For more information visit connect.mq.edu.au or if you are a Global MBA student contact globalmba.support@mq.edu.au
At Macquarie, we believe academic integrity – honesty, respect, trust, responsibility, fairness and courage – is at the core of learning, teaching and research. We recognise that meeting the expectations required to complete your assessments can be challenging. So, we offer you a range of resources and services to help you reach your potential, including free online writing and maths support, academic skills development and wellbeing consultations.
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Got a question? Ask us via the Service Connect Portal, or contact Service Connect.
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Unit information based on version 2026.04 of the Handbook