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MMBA8095 – Digital Transformation: Navigating Complex Environments

2026 – Term 3, In person-scheduled-weekday, City

General Information

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Unit convenor and teaching staff Unit convenor and teaching staff
Roger Moser
roger.moser@mq.edu.au
Credit points Credit points
10
Prerequisites Prerequisites
Admission to MBA
Corequisites Corequisites
Co-badged status Co-badged status
Unit description Unit description

Unlock the power of digital technologies and navigate dynamic markets when you learn to strategise during a company’s digital transformation. In this unit, executives and business leaders explore the transformative potential of digitisation, IoT, robotics, and artificial intelligence in reshaping business models and succeeding in competitive landscapes worldwide. Through conceptual lectures, real-world case studies, and guest lectures, gain actionable insights into how digital technologies impact organisations’ business models and digital infrastructure. Explore the essential aspects of creating a fit between value creation, value capture, and value delivery activities to thrive in dynamic markets. Gain a deep understanding of the potential and limitations of digital technologies in creating sustainable competitive advantages and discover strategies to leverage these technologies for organisational success. Equip yourself with the knowledge and tools needed to lead strategic digital transformation initiatives, positioning your organisation for success in the digital age.

Important Academic Dates

Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates

Learning Outcomes

On successful completion of this unit, you will be able to:

  • ULO1: Identify and discuss technological developments driving the imperative to develop digital business models.
  • ULO2: Undertake internal and external strategic analyses to assess an organisation’s competitiveness in the digital era.
  • ULO3: Identify the basic mechanisms and logic of digital business models and examine the key resources and capabilities of digital transformations.
  • ULO4: Design and communicate a digital strategy that is aligned with an organisation's mission and is optimal for delivering growth and profitability.

General Assessment Information

Late Submission Penalties (written assessments)

If you submit your assessment late, 5% of the total possible marks will be deducted for each day (including weekends), up to 7 days. Submissions more than 7 days late will receive a mark of 0.

  • Example 1 (out of 100):

If you score 85/100 but submit 20 hours late, you will lose 5 marks and receive 80/100.

  • Example 2 (out of 30):

If you score 27/30 but submit 20 hours late, you will lose 1.5 marks and receive 25.5/30.

Extensions

Automatic short extension: Some assessments are eligible for automatic short extension. You can only apply for an automatic short extension before the due date.

Special Consideration: If you need more time due to serious issues and for any assessments that are not eligible for Short Extension, you must apply for Special Consideration. Need help? Review the Special Consideration page for further details: https://students.mq.edu.au/study/assessment-exams/special-consideration

Assessment Tasks

Name Weighting Hurdle Due Groupwork/Individual Short Extension AI Approach
Professional practice: Strategic analysis report 50% No 06/09/2026 Individual No Open
Professional practice: Digital business model (design) 30% No 25/08/2026 Group No Open
Skills development: Technology reflection 20% No 19/07/2026 Individual No Open

Professional practice: Strategic analysis report

Assessment Type 1: Problem-based task
Indicative Time on Task 2: 20 hours
Due: 06/09/2026
Weighting: 50%
Groupwork/Individual: Individual
Short extension 3: No
AI Approach: Open

The purpose of this assessment is for you to demonstrate your ability to understand the impact of  your recommendations in assessment #2  on selected digital transformation challenges that the CEO of the case company (same as in assessment #2) faces.
 
You will develop a written memo to the CEO of your case company to help the CEO prioritise resource allocation for a successful digital transformation.
 
 
Skills in focus: 
 
  • Discipline knowledge
  • Critical thinking and problem solving
  • Communication skills
 
Deliverable(s): Written submission [max 2000 words]
Individual assessment
On successful completion you will be able to:
  • Identify and discuss technological developments driving the imperative to develop digital business models.
  • Identify the basic mechanisms and logic of digital business models and examine the key resources and capabilities of digital transformations.
  • Design and communicate a digital strategy that is aligned with an organisation's mission and is optimal for delivering growth and profitability.

Professional practice: Digital business model (design)

Assessment Type 1: Problem-based task
Indicative Time on Task 2: 30 hours
Due: 25/08/2026
Weighting: 30%
Groupwork/Individual: Group
Short extension 3: No
AI Approach: Open

The purpose of this assessment is for you to work with peers to assess how a company creates, delivers and capture value as well as analyse the business environment in a digital economy. You will demonstrate your understanding about business model patterns and your ability to develop innovative digital business models by drawing on different business model patterns discussed in the unit.
 
You will develop and present strategic recommendations to the Executive Committee of your case company outlining the necessary transformational activities that the company needs to make to its business model pattern to stay competitive.
 
 
Skills in focus: 
 
  • Discipline knowledge
  • Critical thinking and problem solving
  • Communication skills
  • Collaboration skills
 
Deliverable(s): Group presentation (max 20 minutes)
Group assessment
On successful completion you will be able to:
  • Identify and discuss technological developments driving the imperative to develop digital business models.
  • Undertake internal and external strategic analyses to assess an organisation’s competitiveness in the digital era.
  • Identify the basic mechanisms and logic of digital business models and examine the key resources and capabilities of digital transformations.

Skills development: Technology reflection

Assessment Type 1: Problem-based task
Indicative Time on Task 2: 10 hours
Due: 19/07/2026
Weighting: 20%
Groupwork/Individual: Individual
Short extension 3: No
AI Approach: Open

The purpose of this assessment is for you to demonstrate your understanding of business model patterns discussed in this unit and reflect on its specific characteristics, relevant example and technological developments that enhance its power.
 
You will develop a written report outlining how a selected technology or other development impacts one of the key mechanisms/business model patterns in an industry of your choice.
 
 
Skills in focus: 
 
  • Discipline knowledge
  • Critical thinking and problem solving
 
Deliverable(s): Written submission [max 1000 words]
Individual assessment
On successful completion you will be able to:
  • Identify and discuss technological developments driving the imperative to develop digital business models.
  • Undertake internal and external strategic analyses to assess an organisation’s competitiveness in the digital era.
  • Identify the basic mechanisms and logic of digital business models and examine the key resources and capabilities of digital transformations.

1 If you need help with your assignment, please contact:

  • the academic teaching staff in your unit for guidance in understanding or completing this type of assessment
  • Academic Success for academic skills support.

2 Indicative time-on-task is an estimate of the time required for completion of the assessment task and is subject to individual variation.

3 An automatic short extension is available for some assessments. Apply through the Service Connect Portal.

Delivery and Resources

Check https://ilearn.mq.edu.au/ for details. 

Policies and Procedures

Macquarie University policies and procedures are accessible from Policy Central (https://policies.mq.edu.au). Students should be aware of the following policies in particular with regard to Learning and Teaching:

Students seeking more policy resources can visit Student Policies (https://students.mq.edu.au/support/study/policies). It is your one-stop-shop for the key policies you need to know about throughout your undergraduate student journey.

To find other policies relating to Teaching and Learning, visit Policy Central (https://policies.mq.edu.au) and use the search tool.

Student Code of Conduct

Macquarie University students have a responsibility to be familiar with the Student Code of Conduct: https://students.mq.edu.au/admin/other-resources/student-conduct

Results

Results published on platform other than eStudent, (eg. iLearn, Coursera etc.) or released directly by your Unit Convenor, are not confirmed as they are subject to final approval by the University. Once approved, final results will be sent to your student email address and will be made available in eStudent. For more information visit connect.mq.edu.au or if you are a Global MBA student contact globalmba.support@mq.edu.au

Academic Integrity

At Macquarie, we believe academic integrity – honesty, respect, trust, responsibility, fairness and courage – is at the core of learning, teaching and research. We recognise that meeting the expectations required to complete your assessments can be challenging. So, we offer you a range of resources and services to help you reach your potential, including free online writing and maths support, academic skills development and wellbeing consultations.

Student Support

Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/

Academic Success

Academic Success provides resources to develop your English language proficiency, academic writing, and communication skills.

The Library provides online and face to face support to help you find and use relevant information resources. 

Student Services and Support

Macquarie University offers a range of Student Support Services including:

Student Enquiries

Got a question? Ask us via the Service Connect Portal, or contact Service Connect.

IT Help

For help with University computer systems and technology, visit http://www.mq.edu.au/about_us/offices_and_units/information_technology/help/. 

When using the University's IT, you must adhere to the Acceptable Use of IT Resources Policy. The policy applies to all who connect to the MQ network including students.

Unit information based on version 2026.05 of the Handbook