Classes

The classes for this subject entail three hours of face-to-face teaching for each teaching day:

• A two hour lecture.
• A one-hour (1 hr.) tutorial.

Participants are required to attend the sessions in which they are registered. Attempts to register in a different tutorial can be made online where space allows. Where attempts to register online fail, a written request to the course coordinator may be considered. 

The timetable for classes can be found on the University web site at: http://www.timetables.mq.edu.au/   

Required and Recommended Texts and/or Materials

Prescribed Text

Schiffman, Leon, D’Alessandro, Steven, O’Cass, Aron, Bednall, David, Paladino, Angela and Kanuk, Leslie (2011) Consumer Behaviour, 5th Edition, Pearson Education Australia (Joint Lead author)  ISBN-13: 9781442520103. 

Recommended Reading

• Psychology & Marketing
• Journal of Product & Brand Management
• Australasian Marketing Journal
• Journal of Economic Psychology
• Journal of Retailing & Consumer Services
• Journal of Advertising
• Journal of Retailing
• Journal of Consumer Culture
• Journal of Consumer Behaviour
• European Journal of Marketing
• International Journal of Research in Marketing
• Journal of Consumer Marketing
• Journal of Business Research
• Journal of Consumer Research
• Journal of the Academy of Marketing Science
• Journal of Marketing
• Journal of Advertising Research

Technology Used and Required

The unit web page is a vital resource in this unit. iLearn, or Moodle resources include: lecture notes, practice quizzes, online sign-ups for groups, links, course materials and assignment research information. All Group Reports are submitted online.  Students should have access to the internet at home and/or the university.  Access to Moodle is only available for students who have successfully enrolled in this unit.

Unit Web Page

Course material is available on the learning management system (iLearn)

The web page for this unit can be found at: http://www.handbook.mq.edu.au/2012/Units/UGUnit/MKTG203

Teaching and Learning Strategy

Teaching is delivered in scheduled lectures and tutorials. Learning activities include individual and group tasks that are to be completed during private study and in tutorials. Participants are expected to read in advance of lectures, participate in tutorials and complete all set tasks.

It is to your benefit to attend all lectures and tutorials. The unit coordinator is happy to discuss issues with you and to clarify points made in class as long as you make the effort to understand the point first by attending lectures and reading the prescribed readings. Please do not ask the coordinator to assist you in understanding a point if you have not attended the lecture or read the materials.

This course forms part of your professional education. We feel that it is important that you experience the interactions with ideas, your peers and your tutor that are provided through the workshops. Indeed, it seems to us that it is not possible to engage adequately with this unit, and to fulfil its objectives, without completing the tutorial activities. While most students willingly accept this participation as a part of their professional responsibility some, for various reasons, do not participate fully. Therefore, we have found it necessary to make satisfactory lecture and workshop attendance an expected and measured component of the unit.

Attendance at lectures is strongly recommended. If you are unable to attend a lecture or series of lectures for any reason, it is strongly suggested that you discuss this with the lecturer or unit coordinator to ensure that you have not been disadvantaged. For example, it may be suggested that you obtain a medical certificate as evidence that you experienced health problems during semester.

Of course, all the material covered in the lectures and tutorials is assessable in the Group Reports and Class test exam. Attendance at all 12 tutorials is mandated.  An attendance record for all students will be maintained and your preparation and participation in these classes will be assessed.

Note:  You are required to attend at least 10 out of the 12 tutorials.  Failure to do so without an adequate reason (illness or special consideration) will result in a grade of FA 0.

MKTG203 Unit Guide last updated on 22 July 2013. There have been no changes since the previous offering of Session 2, 2013.

Unit Policy on Group Reports 

·         Group Reports are an important means of students learning teamwork and help foster collaborative learning. 

·         Skills learnt in Group Reports are considered invaluable by employers as most tasks assigned it the workplaces are done by groups not individuals. 

Students in groups, however, should learn to manage themselves and resolve conflict that may occur with Group Reports. 

In particular students should 

·         All sign the group charter and give a copy of it to their tutor. 

·         Notify your tutor of any conflict or unresolvable problems with the group.

·         Compete the peer assessment form and include with the group project. 

·         In the event that student received a poor student assessment on group project, that student has 24 hours from the time of being notified by course coordinator to produce evidence of their efforts in the project. If they fail to do no, the student’s grade as amended by their group peers will stand. 

·         If a group is unable to resolve any differences then the course coordinator may split the group or reallocate its members.

GROUP CHARTER 

(This is to be submitted online using the Assignment tool before the first group presentation).  

It is a normal business practice to get all agreements that are designed to be binding on the parties involved, put into writing.  It is suggested that you decide what problems you wish to see overcome and provide some solutions as to how it could be done.  It is further suggested that you now take the time to establish the acceptable group norms and behaviours that you will enforce by exclusion from the group, for any and all individuals who do not conform.  Below is a ‘group contract’ that will bind you all to what YOU ALL decide, till the group is dissolved when the final seminar is concluded. You need to hand a copy of this charter to your tutor by the end of week 3 of the course.  

GROUP CONTRACT

It is agreed that the members of this group will: 

1               

2                    

3          

4         

5         

6         

7         

8         

9          

10       

It is freely signed to by the parties who have signed below, that all group members listed as signatories, are bound by their signatures to carry out all duties and obligations and in return, they bind all other to give the same assurance.

Grade desired

I                       Ph                  

I                       Ph                  

I                       Ph                  

I                       Ph                  

have read and signed this understanding that the ultimate sanction of dismissal from the group will require me to do all the assignments in the outline on my own to the same standard as a group of 4 would.

GROUP CHARTER

This is a chapter that you, both as individuals and as groups, have with regard to the behaviour and conduct of the group and the members that comprise it.  Many of you may have reservations about working with groups, you may feel it is culturally inappropriate to work with someone of another culture.  While all these may be valid reasons to you, they do not necessarily find credence among others.  As the world into which you are going to work, will demand closer working relationships, across cultures, genders and all manner of diversity, it is advisable you learn to learn from the opportunities that arise from group work.  Be they good, or bad.  What are your rights?  Well, for each right you have, comes a corresponding obligation.  Each group member has a right to expect a certain standard of performance from each group member and each member a certain level of performance from the rest of the group.  Consider what is listed below:

Evaluation of Group Performance 

(This is done as an online survey accessed via Moodle at the end of the semester)

Name  ______________________________ 

On the following scale 1 = poor contribution, 3 = acceptable level of contribution and 5 = excellent contribution. 

Self Assessment 

I contributed to the group performance by:    

How would you rate your contribution     1          2          3          4          5

Other Group members

1.         ____________________ contributed to the group’s performance by:         

How would you rate this members contribution1          2          3          4          5

2.         ____________________ contributed to the group’s performance by:         

How would you rate this members contribution1          2          3          4          5 

3.         ____________________ contributed to the group’s performance by:         

How would you rate this members contribution1          2          3          4          5

4.         ____________________ contributed to the group’s performance by:         

How would you rate this members contribution1          2          3          4          5

- - - - - - - - - - - - - - - -

How would you rate this member’s contribution.           1          2          3          4          5

- - - - - - - - - - - -  - - - - - - - - -

What do you think were the group’s strengths?

What skills and issues do you think it would be helpful for you to work on next time you work in a group?

Peer Assessment Form

Confidential

Please indicate what you feel was the relative contribution that you and your team mates made to the group project this semester. Give a rating score to each group member so that the scores add up to 100 points.

Any special comments or issues you wish us to take into account?

Please fold this form and give to Your Tutor.

Tutorial Time:                        Day:                Tutor:

• This unit gives you practice in applying research findings in your Group Reports.
• This unit gives you opportunities to conduct your own secondary research