Students
BUS 827 – Entrepreneurship in Business
2015 – S2 Evening
General Information
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| Unit convenor and teaching staff |
Unit convenor and teaching staff
Moderator
Erik Lundmark
Convenor
Brenton Price
Contact via email
by appointment Mon 5-6pm
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|---|---|
| Credit points |
Credit points
4
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| Prerequisites |
Prerequisites
(BUS651 or MKTG696) or (admission to MLabQAMgt or MIntRelMIntTrdeComLaw or MIntTrdeComLaw or PGDipIntTrdeComLaw or PGCertIntTrdeComLaw or MBiotech or MRadiopharmSc)
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| Corequisites |
Corequisites
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| Co-badged status |
Co-badged status
There are no co-badged unit
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| Unit description |
Unit description
The purpose of this unit is to provide students with an understanding of the process that an entrepreneur employs to develop an idea into an opportunity and then into a thriving, valuable business. We will see how the application of sound principles of business strategy underpins the entrepreneurial process and is critical in achieving a successful outcome. Successful completion of this unit will provide students with knowledge and tools that will support them in their own entrepreneurial endeavours or equip them to contribute as part of an entrepreneurial team. The learning outcomes of this unit focus on applying the entrepreneurial process model to analyse entrepreneurs' venture creation; understanding and practising idea generation and screening including opportunity analysis of trends, feasibility and competitive analysis; understanding the process of how to write up a feasibility analysis and business plan to launch the new venture successfully; and finally understanding the basics of entrepreneurial finance including the raising funds, financing for growth, financial evaluation of opportunities, and acquisition financing.
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Important Academic Dates
Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates
Learning Outcomes
On successful completion of this unit, you will be able to:
- Gain an understanding of the economic, technological, societal, and global dimensions of entrepreneurship.
- Understand the relationships between personal goals, competencies, and experience to assess what they bring to all types of venture creation through entrepreneurship.
- Understand the audiences, purposes, components and the processes of developing and evaluating business plans for new ventures.
- Understand and appreciate the leadership skills necessary to successfully plan and launch a new venture in an established organization.
- Consider how to monitor venture performance, manage growth, and sustain organisations.
Assessment Tasks
| Name | Weighting | Due | Groupwork/Individual | Short Extension | AI assisted? |
|---|---|---|---|---|---|
| A2: Case Study | 30% | Week 7 | No | ||
| A1: Business Plan | 30% | see schedule | No | ||
| A3: Final Exam | 40% | as per exam timetable | No |
A2: Case Study
Due: Week 7
Weighting: 30%
Groupwork/Individual:
Short extension 3: No
AI assisted?:
Submission
Individual Case Study.Due Week 7
Case to be submitted to Turnitin online by 11:59pm on the due date
Criteria
As per the assessment guidelines on iLearn website
Penalty
Late submissions will be penalised 10% for every day overdue
On successful completion you will be able to:
- Gain an understanding of the economic, technological, societal, and global dimensions of entrepreneurship.
- Understand the relationships between personal goals, competencies, and experience to assess what they bring to all types of venture creation through entrepreneurship.
- Understand the audiences, purposes, components and the processes of developing and evaluating business plans for new ventures.
- Understand and appreciate the leadership skills necessary to successfully plan and launch a new venture in an established organization.
- Consider how to monitor venture performance, manage growth, and sustain organisations.
A1: Business Plan
Due: see schedule
Weighting: 30%
Groupwork/Individual:
Short extension 3: No
AI assisted?:
Submission
There are three components to the Group project as follows:
Preliminary Feasibility Report A1 (6-10 pages) (5%)
Final Feasibility Group Report A1 (25-30 pages) due in Week 10
Group presentation between Weeks 11 and 13
Extension
No extensions will be granted unless supported by a medical certificate
Penalties
Late submissions will incur a penalty of 10% of the assessment mark for each day that the
assessment item is late.
On successful completion you will be able to:
- Gain an understanding of the economic, technological, societal, and global dimensions of entrepreneurship.
- Understand the relationships between personal goals, competencies, and experience to assess what they bring to all types of venture creation through entrepreneurship.
- Understand the audiences, purposes, components and the processes of developing and evaluating business plans for new ventures.
- Understand and appreciate the leadership skills necessary to successfully plan and launch a new venture in an established organization.
- Consider how to monitor venture performance, manage growth, and sustain organisations.
A3: Final Exam
Due: as per exam timetable
Weighting: 40%
Groupwork/Individual:
Short extension 3: No
AI assisted?:
The final exam will consist of:.
4x from 6x Essay response questions
Duration 2 hours
On successful completion you will be able to:
- Gain an understanding of the economic, technological, societal, and global dimensions of entrepreneurship.
- Understand the relationships between personal goals, competencies, and experience to assess what they bring to all types of venture creation through entrepreneurship.
- Understand and appreciate the leadership skills necessary to successfully plan and launch a new venture in an established organization.
- Consider how to monitor venture performance, manage growth, and sustain organisations.
Delivery and Resources
Classes
- BUS827 incorporates the lecture and tutorial in one 3-hour session, classes may move between lecture and tutorial elements (including student presentations) in order to break-up the class and ensure an optimal learning environment.
- The timetable for classes can be found on the University web site at:http://www.timetables.mq.edu.au/
- Attendance will be taken in the weekly classes. Medical certificates must be provided if you are not able to attend a class without incurring a penalty.
- You must attend at least 11 of the 13 weekly classes – failure to do so may affect yourlearning outcomes and performance in this Unit. Students are expected to arrive on time, and not to leave until the class ends. If you have a recurring problem that makes you late, or forces you to leave early, have the courtesy to discuss this with your lecturer/tutor.
- Students must be quiet during classes, unless of course when class participation is required. Students who disturb or disrupt in lectures and tutorial class will be asked to leave.
- Mobile phones must be turned OFF. No recordings of the seminars can be made without permission of the lecturer
Required and Recommended texts and/or materials
Prescribed text: Norman Scarborough
Title Essentials of Entrepreneurship and Small Business Management , Global Edition; ISBN 9780273787129; Published 09/01/2013
Published by Pearson Higher Ed USA, Pages 720, Format Paperback
This text is available for purchase at the Macquarie University Co-Op Bookshop. Additional readings and other materials, including PowerPoint slides for each lecture, will be placed on the unit webpage.
Recommended supplementary texts:
- Kim, W. and Mauborgne, R. 2005, Blue Ocean Strategy, McGraw Hill
Technology Used and Required
- Students are required to learn how to use power point, word processing & iLearn course website. No recording devices are to be used by students to record lecture notes without the permission of the lecturer.
Unit web page
The web page for this unit can be found at: http://ilearn.mq.edu.au
Teaching and Learning Strategy
- The unit is taught by lectures and tutorial activities with group discussions.
- Normally, there will be a lecture at the beginning of each class that will be used to present new concepts and tools that will contribute to students’ understanding of the subject area and assist you to complete assessment tasks. These lectures will be interactive and will use real life examples where possible. In order to prepare for these lectures, students are required to complete the chapter reading in the textbook in advance. These readings are set out in the week-by-week timetable that can be found in this section.
Changes to the Unit
Taking student feedback from the last semester we have introduced the case study assessment component into the course focusing more on performance outcomes of the entrepreneurial process.
Unit Schedule
Weekly Schedule
Please note that Units is a summary of the overall requirements for BUS827. The unit outline and Assessment Guide will be available on iLearn and must be read in conjunction in this Unit Guide
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Week |
Date |
Lecture Topic |
Tutorial / Assessment |
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1 |
27 July |
Introduction to Entrepreneurship Ch 1-2 |
Unit Overview Team Formation - Intro. Feasibility Analysis Template |
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2 |
3 Aug |
Profitability and Financial Management · Productivity Measures · Balanced Scorecard · Financial Management Kerin & Peterson Ch. 2 Scarborough Ch 11 & 12 |
Kerin & Peterson Ch. 2 Exercises: 1, 7 and 8
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3 |
10 Aug |
Business models and Feasibility Analysis Scarborough Ch 3 |
Class Discussion Case Dr Pepper Snapple Group, Inc: Energy Beverages- Kerin & Peterson page 105
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4 |
17 Aug |
Writing a Business Plan Scarborough Ch 4 |
Group Assessment (A1) Feasibility Report (6-10 pages) Due Monday 17 Aug before 11.59pm via Turnitin - (5%)
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5 |
24 Aug |
Unique Marketing Issues – Scarborough Ch 8, |
Class Discussion Case Mary Kay India: The Hair Care Product Line Opportunity- Kerin & Peterson page 163 |
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6 |
31 Aug |
Pricing Scarborough Ch 10 |
Class Discussion Case Astor Lodge & Suites, Inc – Kerin & Peterson page 338 |
| 7 | 7 Sept |
Legal Foundation and Building a New-Venture Team – Scarborough Ch 5 & Ch 16 |
Assessment (A1)- Individual Case Report Due (30%) Due : 11 Sept by 11.59pm via Turnitin
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Semester Break 14th to 27th Sept |
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8 |
28 Sept |
Modes of entry into business Franchising Scarborough Ch 6 Buying an Existing business Scarborough Ch 7 |
Class Discussion (Australian) Case Study – Flipsters http://www.youtube.com/watch?v=k--RomhROyQ&feature=related |
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9 |
5 Oct |
Getting Funding or Financing – Scarborough Ch 13 |
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10 |
12 Oct |
The Importance of Intellectual Property |
A1 (Group) Full Feasibility Analysis/Business Plan Report Due Monday 12 Oct before 11.59pm (15%) |
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11 |
19 Oct |
Potential Guest Lecturer Preparing For and Evaluating the Challenges of Growth and Strategies for Firm Growth |
A1 Group Presentations Start (10%) Wk11 – 13 |
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12 |
26 Oct |
A1 Group Oral Presentations cont. (10%) Wk11 – 13 |
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13 |
2 Nov |
Course Revision and Exam Prep |
A1 Group Oral Presentations cont. (10%) Wk11 – 13 |
Learning and Teaching Activities
Personal Readings
Lectures
Workshops
Policies and Procedures
Macquarie University policies and procedures are accessible from Policy Central. Students should be aware of the following policies in particular with regard to Learning and Teaching:
Academic Honesty Policy http://mq.edu.au/policy/docs/academic_honesty/policy.html
Assessment Policy http://mq.edu.au/policy/docs/assessment/policy.html
Grading Policy http://mq.edu.au/policy/docs/grading/policy.html
Grade Appeal Policy http://mq.edu.au/policy/docs/gradeappeal/policy.html
Grievance Management Policy http://mq.edu.au/policy/docs/grievance_management/policy.html
Disruption to Studies Policy http://www.mq.edu.au/policy/docs/disruption_studies/policy.html The Disruption to Studies Policy is effective from March 3 2014 and replaces the Special Consideration Policy.
In addition, a number of other policies can be found in the Learning and Teaching Category of Policy Central.
Student Code of Conduct
Macquarie University students have a responsibility to be familiar with the Student Code of Conduct: https://students.mq.edu.au/support/student_conduct/
Results
Results shown in iLearn, or released directly by your Unit Convenor, are not confirmed as they are subject to final approval by the University. Once approved, final results will be sent to your student email address and will be made available in eStudent. For more information visit ask.mq.edu.au.
TO PASS THIS UNIT : ASSESSMENTS: In order to pass this course students
must attempt ALL assessment tasks and achieve at least a 50% mark overall.
Student Support
Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/
Learning Skills
Learning Skills (mq.edu.au/learningskills) provides academic writing resources and study strategies to improve your marks and take control of your study.
Student Services and Support
Students with a disability are encouraged to contact the Disability Service who can provide appropriate help with any issues that arise during their studies.
Student Enquiries
For all student enquiries, visit Student Connect at ask.mq.edu.au
IT Help
For help with University computer systems and technology, visit http://informatics.mq.edu.au/help/.
When using the University's IT, you must adhere to the Acceptable Use Policy. The policy applies to all who connect to the MQ network including students.
Graduate Capabilities
PG - Discipline Knowledge and Skills
Our postgraduates will be able to demonstrate a significantly enhanced depth and breadth of knowledge, scholarly understanding, and specific subject content knowledge in their chosen fields.
This graduate capability is supported by:
Learning outcomes
- Gain an understanding of the economic, technological, societal, and global dimensions of entrepreneurship.
- Understand the relationships between personal goals, competencies, and experience to assess what they bring to all types of venture creation through entrepreneurship.
- Understand the audiences, purposes, components and the processes of developing and evaluating business plans for new ventures.
- Consider how to monitor venture performance, manage growth, and sustain organisations.
Assessment tasks
- A2: Case Study
- A1: Business Plan
- A3: Final Exam
Learning and teaching activities
- Textbooks, journal articles and on-line materials
- Lectures from staff and guest lecturers
- participation in problem solving workshops
PG - Research and Problem Solving Capability
Our postgraduates will be capable of systematic enquiry; able to use research skills to create new knowledge that can be applied to real world issues, or contribute to a field of study or practice to enhance society. They will be capable of creative questioning, problem finding and problem solving.
This graduate capability is supported by:
Learning outcomes
- Understand the relationships between personal goals, competencies, and experience to assess what they bring to all types of venture creation through entrepreneurship.
- Understand the audiences, purposes, components and the processes of developing and evaluating business plans for new ventures.
- Consider how to monitor venture performance, manage growth, and sustain organisations.
Assessment tasks
- A2: Case Study
- A1: Business Plan
- A3: Final Exam
Learning and teaching activities
- Textbooks, journal articles and on-line materials
- participation in problem solving workshops
PG - Effective Communication
Our postgraduates will be able to communicate effectively and convey their views to different social, cultural, and professional audiences. They will be able to use a variety of technologically supported media to communicate with empathy using a range of written, spoken or visual formats.
This graduate capability is supported by:
Learning outcomes
- Gain an understanding of the economic, technological, societal, and global dimensions of entrepreneurship.
- Understand the relationships between personal goals, competencies, and experience to assess what they bring to all types of venture creation through entrepreneurship.
- Understand the audiences, purposes, components and the processes of developing and evaluating business plans for new ventures.
- Understand and appreciate the leadership skills necessary to successfully plan and launch a new venture in an established organization.
- Consider how to monitor venture performance, manage growth, and sustain organisations.
Assessment tasks
- A2: Case Study
- A1: Business Plan
- A3: Final Exam
Learning and teaching activities
- participation in problem solving workshops
Research and Practice
This unit uses jornal articles research from external sources and Macquarie University researchers as listed in the references lists on iLearn.