Students
BUS 800 – Electronic Commerce Strategy
2015 – S2 External
General Information
Download as PDF
| Unit convenor and teaching staff |
Unit convenor and teaching staff
Moderator
Rob Jack
Contact via rob.jack@mq.edu.au
E4A 643
Please refer to iLearn for details
Lecturer
John Edwards
Contact via john.edwards@mq.edu.au
E4A 218B
Please refer to iLearn for details
|
|---|---|
| Credit points |
Credit points
4
|
| Prerequisites |
Prerequisites
BUS651 or MKTG696
|
| Corequisites |
Corequisites
|
| Co-badged status |
Co-badged status
|
| Unit description |
Unit description
This unit aims to provide students with a comprehensive framework for understanding e-commerce strategies and the skills and techniques for implementing these in the organisations in which students work or seek to work. Students will be required to critically evaluate different approaches to e-commerce, synthesise contemporary research findings and evaluate the utility of these when analysing different case organisations. A key component of the unit is the development of an analytical and strategic approach to e-commerce business problems and opportunities.
|
Important Academic Dates
Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates
Learning Outcomes
On successful completion of this unit, you will be able to:
- Identify the concepts and approaches applied to e-commerce within organisations and Computer-Mediated Environments (CME’s)
- Identify contemporary and emerging skills and capabilities required for E-Commerce in the digital age
- Identify the infrastructures that contribute to current and emerging E-Commerce frameworks, models and philosophy
- Identify the latest e-commerce philosophies and practice based on Web 2.0, and Mobile Commerce
- Explain the methodologies to explore and develop insights and strategic conversation on new and emerging e-commerce technologies, products and services
Assessment Tasks
| Name | Weighting | Due | Groupwork/Individual | Short Extension | AI assisted? |
|---|---|---|---|---|---|
| 1. Report & Participation | 30% | Weekly | No | ||
| 2. Assignment | 30% | Week 10 | No | ||
| 3. Final Examination | 40% | Week 13 | No |
1. Report & Participation
Due: Weekly
Weighting: 30%
Groupwork/Individual:
Short extension 3: No
AI assisted?:
Report (15%)
- An individual research report
- Topics to choose from are posted on iLearn
- Need to write on one topic
- Formal academic writing style required
- Proof reading (spelling, grammar) is essential
- References according to Harvard Referencing style
- Scholarly work must be included
- Hand in: Upload onto Turnitin on iLearn, 10 page report (inc. Table of Contents), plus references and appendix.
- The report is due at the end of the week (Sunday 11.55pm), when the topic is discussed
- Late reports will attract a 10% penalty of the assignment mark for each day late.
- Students are expected to maintain an appropriate standard in presenting their report. Remember to acknowledge your sources throughout the report using the Harvard referencing system. The report is to be typed and 1.5 spaced (a standard 12 point font should be used). Students are expected to maintain an appropriate standard in presenting their report. It should be checked for spelling, consistency and clarity of expression.
- Please read more details on iLearn.
Participation (15%)
- Student engagement and contributions in the weekly online discussion forums
- It is expected students will participate in all discussion topics by submission of a written commentary on the topic of discussion.
- The weekly online session participation is encouraged.
- If students don’t participate in the weekly forums, they will receive a zero mark
- Please read more details on iLearn.
On successful completion you will be able to:
- Identify the concepts and approaches applied to e-commerce within organisations and Computer-Mediated Environments (CME’s)
- Identify contemporary and emerging skills and capabilities required for E-Commerce in the digital age
- Identify the latest e-commerce philosophies and practice based on Web 2.0, and Mobile Commerce
2. Assignment
Due: Week 10
Weighting: 30%
Groupwork/Individual:
Short extension 3: No
AI assisted?:
- Developing an E-Commerce Business Plan for an organisation.
- You can develop this plan by working in pairs or as an individual assessment item.
- Business Planning format is required for the project.
- Proof reading (spelling, grammar) is essential.
- References according to Harvard Referencing Method.
- Upload the final plan onto Turnitin on iLearn.
- No of pages: 15 page report (inc. Table of Contents), plus references and appendix.
- Late reports will attract a 20% penalty of the assignment mark for each day late.
- Students are expected to maintain an appropriate standard in presenting their report. Remember to acknowledge your sources throughout the report using the Harvard referencing system. The report is to be typed and 1.5 spaced (a standard 12 point font should be used). Students are expected to maintain an appropriate standard in presenting their report. It should be checked for spelling, consistency and clarity of expression.
- Please read more details on iLearn.
On successful completion you will be able to:
- Identify the concepts and approaches applied to e-commerce within organisations and Computer-Mediated Environments (CME’s)
- Identify contemporary and emerging skills and capabilities required for E-Commerce in the digital age
- Identify the infrastructures that contribute to current and emerging E-Commerce frameworks, models and philosophy
- Identify the latest e-commerce philosophies and practice based on Web 2.0, and Mobile Commerce
- Explain the methodologies to explore and develop insights and strategic conversation on new and emerging e-commerce technologies, products and services
3. Final Examination
Due: Week 13
Weighting: 40%
Groupwork/Individual:
Short extension 3: No
AI assisted?:
A final examination is included as an assessment task for this unit to provide assurance that:
- the product belongs to the student and
- the student has attained the knowledge and skills tested in the exam.
The final exam is a 2 hour online open-book exam.
The final exam will be held in Week 13. You will be notified of the exam day and time by email and this will also be posted on the BUS800 iLearn site.
If a Supplementary Examination is granted as a result of the Disruption of Studies process the examination will be scheduled after the conclusion of the official examination period. (Individual Faculties may wish to signal when the Faculties’ Supplementary Exams are normally scheduled.)
The Macquarie university examination policy details the principles and conduct of examinations at the University. The policy is available at: http://www.mq.edu.au/policy/docs/examination/policy.htm
Please read more details on iLearn.
On successful completion you will be able to:
- Identify the concepts and approaches applied to e-commerce within organisations and Computer-Mediated Environments (CME’s)
- Identify contemporary and emerging skills and capabilities required for E-Commerce in the digital age
- Identify the infrastructures that contribute to current and emerging E-Commerce frameworks, models and philosophy
- Identify the latest e-commerce philosophies and practice based on Web 2.0, and Mobile Commerce
- Explain the methodologies to explore and develop insights and strategic conversation on new and emerging e-commerce technologies, products and services
Delivery and Resources
Changes to the Last Offering of this Unit in S2 /2015 include:
This unit is now designed and delivered (online) in 13 weeks, compared to 6 weeks in S1 / 2015.
Classes
The on-line program is conducted through Macquarie University's e-Learning management platform (iLearn). When studying on-line, your computer/laptop/tablet is the classroom. iLearn is the platform where:
- you will interact and liase with the Lecturer and other students
- your assessment tasks will be completed and submitted on-line
- you conduct your final exam
Also, live online classes (via Blackboard Collaborate) are held every week. Further details of these are posted on iLearn.
The full resources of Macquarie University including the MU Library are available to on-line students.
Required and Recommended Texts and/or Materials
There is no prescribed textbook for this course.
Reading material and the latest articles has been developed for this Unit and is set up as Hyperlinks within iLearn.
Students are strongly encouraged to read widely in the E-Commerce area and to particularly use the World-Wide Web as a powerful source for research in this subject. Students should be aware that apart from the conventional business, IT and marketing journals, there are many online journals and websites covering the latest developments in electronic marketing and electronic commerce.
A list of e-commerce Industry news websites and resources can be found on iLearn.
Technology Used and Required
This unit:
- Uses iLearn
- Uses Blackboard Collaborate (e-Learning software) to conduct the weekly live online classes.
- Uses ‘normal’ software that is on your laptop or tablet (or is downloadable for free from the Web)
- Uses the normal web applications, standard programs and videos.
- Facebook Page - closed group for the class.
If you are having troubles, please contact the Lecturer.
Unit Web Page
The web page for this unit can be found at: http://www.handbook.mq.edu.au/2015/Units/PGUnit/BUS800
The course material is available on the learning management system (iLearn).
The web page for this unit can be found at: https://ilearn.mq.edu.au/login/MQ/
Macquarie University timetable information can be found at: http://students.mq.edu.au/student_admin/timetables
Teaching and Learning Activities
iLearn and Blackboard Collaborate is the key e-learning platform for communication to students undertaking the online BUS800 E-Commerce Strategy unit.
You access iLearn via the Macquarie University website and log in using your student ID and password. Blackboard Collaborate is posted inside the BUS800 iLearn site.
The learning & teaching activities include:
- Read and view the weekly learning materials (lecture material, videos, readings, links to articles).
- Participate in the weekly online class discussions.
- Participate in the weekly live online sessions (via Blackboard Collaborate).
- Research materials for the discussions, report and project.
- Studying for the final exam.
| Learning & Teaching Activities | Learning Outcomes |
| Read and view the weekly learning materials | 1,2,3,4,5 |
| Participate in the weekly online class discussions | 1,2,5 |
| Participate in the weekly live online sessions | 1,2,5 |
| Research materials for the report and project | 1,2,3,4,5 |
| Studying for the final exam | 1,2,3,4,5 |
Assessment Items:
- Presentation and discussion on weekly seminar topics.
- Developing an E-Commerce Business Plan
- Completing a Final Exam (online)
Communication with Students/Lecturer will be conducted either by email, Facebook or through iLearn.
This includes:
- Posting messages
- Posting comments/discussion items
- Accessing lecture material, videos, articles
- Submitting Assignments
- Conducting the Final Exam
- Accessing Grades and Marks
Blackboard Collaborate:
A live online classroom will be held every week using Blackboard Collaborate. Details of the day and time will be forwarded to the students by email and psoted onto iLearn.
The Lecturer will post audio and video recordings on iLearn of all the lecture topics for downloading, listening and viewing.
Unit Schedule
BUS800 E-Commerce Strategy Schedule – Session Two 2015
|
WEEK NO. |
LECTURE TOPIC |
LEARNING AND TEACHING ACTIVITIES
|
|
Week 1 w/c 27 July
|
Introduction to E-Commerce and E-Marketplaces
|
|
|
Week 2 w/c 3 Aug
|
Developing and launching online businesses and E-Commerce projects |
|
|
Week 3 w/c 10 Aug
|
E-Commerce Business Models Business to Consumer (e-tailing) |
|
|
Week 4 w/c 17 Aug
|
E-Commerce Business Models Business to Business (B2B); C2C; C2B; O2O, and other E-Commerce Models |
|
|
Week 5 w/c 24 Aug
|
Mobile Commerce
|
|
|
Week 6 w/c 31 Aug
|
Social Commerce
|
|
|
Week 7 w/c 7 Sept
|
Digital Marketing and Advertising |
|
|
w/c 14 Sept and w/c 21 Sept
|
RECESS |
|
|
Week 8 w/c 28 Sept
|
E-Commerce Security and Fraud
|
|
|
Week 9 w/c 5 Oct
|
E-Commerce Payment Systems
|
|
|
Week 10 w/c 12 Oct
|
Order Fulfillment in E-Commerce
Project Due |
|
|
Week 11 w/c 19 Oct
|
Legal and Privacy Issues in E-Commerce
|
|
|
Week 12 w/c 26 Oct
|
Course Review
|
|
|
Week 13 w/c 2 Nov
|
Final exam (online) will be held this week.
|
|
Learning and Teaching Activities
Discipline Knowledge and Skills
Critical, Analytical and Integrative Thinking
Research and Problem Solving Capability
Effective Communication
Capable of Professional and Personal Judgment and Initiative
Policies and Procedures
Macquarie University policies and procedures are accessible from Policy Central. Students should be aware of the following policies in particular with regard to Learning and Teaching:
Academic Honesty Policy http://mq.edu.au/policy/docs/academic_honesty/policy.html
Assessment Policy http://mq.edu.au/policy/docs/assessment/policy.html
Grading Policy http://mq.edu.au/policy/docs/grading/policy.html
Grade Appeal Policy http://mq.edu.au/policy/docs/gradeappeal/policy.html
Grievance Management Policy http://mq.edu.au/policy/docs/grievance_management/policy.html
Disruption to Studies Policy http://www.mq.edu.au/policy/docs/disruption_studies/policy.html The Disruption to Studies Policy is effective from March 3 2014 and replaces the Special Consideration Policy.
In addition, a number of other policies can be found in the Learning and Teaching Category of Policy Central.
Student Code of Conduct
Macquarie University students have a responsibility to be familiar with the Student Code of Conduct: https://students.mq.edu.au/support/student_conduct/
Results
Results shown in iLearn, or released directly by your Unit Convenor, are not confirmed as they are subject to final approval by the University. Once approved, final results will be sent to your student email address and will be made available in eStudent. For more information visit ask.mq.edu.au.
Research and Practise:
This unit uses research from external sources.
This unit gives you practice in applying research findings in your assignments.
Student Support
Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/
Learning Skills
Learning Skills (mq.edu.au/learningskills) provides academic writing resources and study strategies to improve your marks and take control of your study.
Student Services and Support
Students with a disability are encouraged to contact the Disability Service who can provide appropriate help with any issues that arise during their studies.
Student Enquiries
For all student enquiries, visit Student Connect at ask.mq.edu.au
IT Help
For help with University computer systems and technology, visit http://informatics.mq.edu.au/help/.
When using the University's IT, you must adhere to the Acceptable Use Policy. The policy applies to all who connect to the MQ network including students.
Graduate Capabilities
PG - Discipline Knowledge and Skills
Our postgraduates will be able to demonstrate a significantly enhanced depth and breadth of knowledge, scholarly understanding, and specific subject content knowledge in their chosen fields.
This graduate capability is supported by:
Learning outcomes
- Identify the concepts and approaches applied to e-commerce within organisations and Computer-Mediated Environments (CME’s)
- Identify contemporary and emerging skills and capabilities required for E-Commerce in the digital age
- Identify the infrastructures that contribute to current and emerging E-Commerce frameworks, models and philosophy
- Identify the latest e-commerce philosophies and practice based on Web 2.0, and Mobile Commerce
- Explain the methodologies to explore and develop insights and strategic conversation on new and emerging e-commerce technologies, products and services
Assessment tasks
- 1. Report & Participation
- 2. Assignment
- 3. Final Examination
PG - Critical, Analytical and Integrative Thinking
Our postgraduates will be capable of utilising and reflecting on prior knowledge and experience, of applying higher level critical thinking skills, and of integrating and synthesising learning and knowledge from a range of sources and environments. A characteristic of this form of thinking is the generation of new, professionally oriented knowledge through personal or group-based critique of practice and theory.
This graduate capability is supported by:
Learning outcomes
- Identify the concepts and approaches applied to e-commerce within organisations and Computer-Mediated Environments (CME’s)
- Identify contemporary and emerging skills and capabilities required for E-Commerce in the digital age
- Identify the latest e-commerce philosophies and practice based on Web 2.0, and Mobile Commerce
- Explain the methodologies to explore and develop insights and strategic conversation on new and emerging e-commerce technologies, products and services
Assessment tasks
- 1. Report & Participation
- 2. Assignment
PG - Research and Problem Solving Capability
Our postgraduates will be capable of systematic enquiry; able to use research skills to create new knowledge that can be applied to real world issues, or contribute to a field of study or practice to enhance society. They will be capable of creative questioning, problem finding and problem solving.
This graduate capability is supported by:
Learning outcomes
- Identify the concepts and approaches applied to e-commerce within organisations and Computer-Mediated Environments (CME’s)
- Explain the methodologies to explore and develop insights and strategic conversation on new and emerging e-commerce technologies, products and services
Assessment tasks
- 1. Report & Participation
- 2. Assignment
Research and Practice
This unit gives you practice in applying research findings in your assignments and projects.
This unit gives you opportunties to conduct your own research and apply it in your assessment items.