Students
MKTG801 – International Marketing
2015 – S1 Day
General Information
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| Unit convenor and teaching staff |
Unit convenor and teaching staff
Unit Convener and Lecturer
Kanika Meshram
Contact via 98504843
E4A, Room 507
Monday 3.30 pm to 5.30 pm
Lecturer
Monica Ren
Contact via 98508504
E4A, Room 522
Friday 12.30 pm to 1.30 pm
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|---|---|
| Credit points |
Credit points
4
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| Prerequisites |
Prerequisites
MKTG696 or admission to MIntRelMIntTrdeComLaw or MIntTrdeComLaw or MIntPubDip or PGDipIntTrdeComLaw or PGCertIntTrdeComLaw
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| Corequisites |
Corequisites
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| Co-badged status |
Co-badged status
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| Unit description |
Unit description
This unit will examine the factors that influence marketing strategy in an international setting. Students undertake comprehensive research and analysis of academic articles and apply concepts such as globalisation and anti-globalisation; international economic environments; social and cultural elements of market environments; political-legal environments; international marketing intelligence; market entry; and international product, distribution, pricing and promotional strategies and tactics, to a comprehensive international marketing plan.
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Important Academic Dates
Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates
Learning Outcomes
On successful completion of this unit, you will be able to:
- To build on students' knowledge gained from undergraduate marketing fundamentals and develop a comprehensive understanding of marketing applications in the complexities of various international environments/contexts.
- To critically evaluate the formulation of marketing strategies and tactics that can be used in an international setting.
- To research and critically evaluate various cultural, social, economic and legal factors that influence the choice of market entry.
- To critically analyse a number of academic journal articles and to develop in-depth appropriate strategies and tactics for each of the marketing mix elements, based on solid research.
- To develop advanced and sophisticated skills in creatively building on existing research in the formulation and writing of a professionally presented (including a solid demonstration of scholarly skills) international marketing assignment
General Assessment Information
Submission methods across all the assessment task is either in class write up or Turinitin report submission. The Unit schedule will guide you on the details of each assessment task.
Extension will only be granted for class test where a re-exam can be organised.
Assessment Tasks
| Name | Weighting | Due | Groupwork/Individual | Short Extension | AI assisted? |
|---|---|---|---|---|---|
| Case Study | 40% | Week 2, 3, 4, 5, 7 | No | ||
| Class Test | 15% | Week 6 | No | ||
| Seminar | 20% | Week 8, 9, 10 | No | ||
| Creative Production | 25% | Week 12 and 13 | No |
Case Study
Due: Week 2, 3, 4, 5, 7
Weighting: 40%
Groupwork/Individual:
Short extension 3: No
AI assisted?:
This is an individual task that involves two components 1) In class written submission and 2) class participation. Each week your lecturer will upload a case study on ilearn for your reading. These case studies will be based on your weekly lecture topics provided in the unit schedule section of the unit guide.
Your lecturer will facilitate the case study discussion and provide you with A4 size papers to write your responses to case study questions. A rubric for grading your written submission will be provided on ilearn.
Since this is an in class activity that involves both written and participation component NO EXTENSIONS WILL BE GRANTED for this assessment task. Exceptions will only be made in case of disruption to studies as noted in the disruption to studies policy. In which case, weighting will be allocated to the missed case study based on the sum total of all case study marks.
On successful completion you will be able to:
- To build on students' knowledge gained from undergraduate marketing fundamentals and develop a comprehensive understanding of marketing applications in the complexities of various international environments/contexts.
- To critically evaluate the formulation of marketing strategies and tactics that can be used in an international setting.
- To research and critically evaluate various cultural, social, economic and legal factors that influence the choice of market entry.
- To develop advanced and sophisticated skills in creatively building on existing research in the formulation and writing of a professionally presented (including a solid demonstration of scholarly skills) international marketing assignment
Class Test
Due: Week 6
Weighting: 15%
Groupwork/Individual:
Short extension 3: No
AI assisted?:
This assessment involves a 30 minutes multiple-choice class test in your Tutorial time.
Note: You will need to bring your own HB pencils and erasers for the test.
The exam will have 50 compulsory multiple-choice questions on lecture topics 1 to 5. You will be awarded a final grade in ilearn grade book based on correct responses to the questions.
Students who do not appear for their class test on the exam day will be awarded a Zero(0) mark. Exceptions will be made in case of Disruption to Studies application. The Disruption to studies policy will be used by the unit convener while making a decision on the application. In case of approval alternate date for the exam will be communicated to the student by the unit convener.
On successful completion you will be able to:
- To build on students' knowledge gained from undergraduate marketing fundamentals and develop a comprehensive understanding of marketing applications in the complexities of various international environments/contexts.
- To critically analyse a number of academic journal articles and to develop in-depth appropriate strategies and tactics for each of the marketing mix elements, based on solid research.
Seminar
Due: Week 8, 9, 10
Weighting: 20%
Groupwork/Individual:
Short extension 3: No
AI assisted?:
This task involves group research work and a sequence of tasks. You will be required to identify a current hot topic in international marketing/international business following lecture week topics 6, 7, 8 and 9. Then, present and facilitate a class discussion on the topic. At the end of the discussion provide two questions for students to write and submit their one-page summary on the topic.
You need to work closely with your group and lecturer for this presentation. Each group will discuss the presentation with the lecturer at least one week in advance during the consultation hours provided for this unit. Your lecturer will approve your topic and presentation slides. You will be assessed based on the quality of your topic and your ability to facilitate a class discussion. A simple presentation on the topic will receive a zero mark. Facilitating a class discussion is a must for this task. A rubric provided in iLearn will be used for assessing your performance.
Since this activity requires your physical presence, all group members should be present for the task. NO extensions or late submissions will be allowed. The group presentations will be scheduled in week 2 and or week 3.
On successful completion you will be able to:
- To build on students' knowledge gained from undergraduate marketing fundamentals and develop a comprehensive understanding of marketing applications in the complexities of various international environments/contexts.
- To research and critically evaluate various cultural, social, economic and legal factors that influence the choice of market entry.
- To critically analyse a number of academic journal articles and to develop in-depth appropriate strategies and tactics for each of the marketing mix elements, based on solid research.
- To develop advanced and sophisticated skills in creatively building on existing research in the formulation and writing of a professionally presented (including a solid demonstration of scholarly skills) international marketing assignment
Creative Production
Due: Week 12 and 13
Weighting: 25%
Groupwork/Individual:
Short extension 3: No
AI assisted?:
This task gives you the opportunity to work with a group and come up with a creative product/outcome that can be marketed internationally. A creative product could be anything like a film, advertisement, website, physical product, service, market research that can make an international impact. Use your explicit and tacit knowledge to facilitate creatively. Think big, surprise us. Focus on continents instead of countries like Asia (South East Asia), Europe, Latin America. Don’t restrict yourself to lecture topics only - think beyond.
All you have to do is maintain a weekly reflective journal on your group meetings, discussions/agenda, outcomes that lead you to your creative production. Then write a 2000 word (approximately 10 pages excluding references) report and present your creative product in class. In the report and presentation tell us about your creative product, its marketability and how you come up with this idea/your research to support the idea. Reports should be submitted to Turnitin by one group member only and the reflective journal given to the lecturer in class. No late submissions will be allowed for this assessment task. A Disruption to Studies application will be accepted at the discretion of the lecturer following the disruption to studies policy. Your creative product will be assessed based on a list of inventories provided in a rubric on iLearn.
On successful completion you will be able to:
- To build on students' knowledge gained from undergraduate marketing fundamentals and develop a comprehensive understanding of marketing applications in the complexities of various international environments/contexts.
- To critically evaluate the formulation of marketing strategies and tactics that can be used in an international setting.
- To critically analyse a number of academic journal articles and to develop in-depth appropriate strategies and tactics for each of the marketing mix elements, based on solid research.
- To develop advanced and sophisticated skills in creatively building on existing research in the formulation and writing of a professionally presented (including a solid demonstration of scholarly skills) international marketing assignment
Delivery and Resources
CLASSES
This unit consist of lectures and tutorial activities. The lectures will be run as a seminar and will cover important topics for the unit. The tutorial activities will consist of case study discussion, class test, presentation and creative work.
The timetable for classes can be found on the University web site at: http://www.timetables.mq.edu.au/
Students are required to form groups in Week 2 of semester. It is therefore important that, once you are enrolled in a group, you should remain in that group as changing would be disruptive to your fellow students, both those in the group you have left and those in the group you aim to join anytime after Week 2.
ABSENCE IN LECTURES AND TUTORIALS
Attendance will be taken in the tutorials and lectures. You must attend all tutorials and lectures. Medical certificates must be provided if you are to able to attend a class without incurring a penalty.
If you have a recurring problem that makes you late, or forces you to leave early, have the courtesy to discuss this with your lecturer/tutor, this will not be allowed as it interrupts the class.
Mobile phone must be turned OFF and not simply set to SILENT during class.
To satisfactorily complete this unit students must participate in class discussions and complete all there assessment tasks.
PRIZES
Prizes for this unit: http://www.businessandeconomics.mq.edu.au/postgraduate degree/prizes scholarship
REQUIRED AND RECOMMENDED TEXTS AND/OR MATERIALS
The lecture slides can be downloaded from iLearn and are from the recommended textbook: Recommended Text books (you can buy any one): Czinkota, M., Ronkainen, I., Sutton-Brady, C., Beal, T. et al., (2014). International Marketing 3rd Asia PacIfic Edition. South Melbourne, Australia, Cengage.
Fletcher, R. and Crawford, H. (2014). International Marketing: An Asia-Pacafic Perspective 6th Edition, French Forest, Australia, Pearson Australia. The textbook is available from the Co-Op Bookshop
UNIT WEB PAGE
The web page for this unit can be found at: http://iLearn.mq.edu.au/login/MQ/ Please check this site each week for lecture slides (available for downloading and printing). In addition, other notes will be posted on the site from time to time. It is incumbent upon each student to regularly check iLearn (i.e. at least once a week).
TECHNOLOGY USED AND REQUIRED
Students are required to learn how to use power point, word processing and the learning management system (iLearn).
Unit Schedule
Week |
Date |
Lecture Topic |
Tutorial Activity |
|---|---|---|---|
|
1 |
23rd Feb |
Introduction to international marketing |
No tutorial this week |
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2 |
2nd March |
Trade institutions and Trade policies for international marketing |
Case Study 1; Env and Int Trade |
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3 |
9th March |
International environment; economic, political, and legal |
Case Study 2; Australian Commodities Market |
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4 |
16th March |
International environment; Social and cultural |
Case Study 3; Levi Strauss |
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5 |
23rd March |
International marketing research in the 21st century |
Case Study 4; Montreux chocolate |
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6 |
30th March |
Channels of distribution and foreign market entry |
Class Test |
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Mid-Sem break Friday 3rd April, 2015 to Sunday 19th April, 2015 |
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| 7 |
20th April |
Product management and adaptation in international markets |
Case Study 5; L’oreal Paris |
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8 |
27th April |
The role of services in international marketing |
Seminar presentation 1 |
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9 |
4th May |
Pricing in international marketing |
Seminar presentation 2 |
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10 |
11th May |
The future of international marketing |
Seminar presentation 3 |
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11 |
18th May |
Guest lecture for one hour; Steve Ahern, Managing Director Ahern Media and Training Pty Ltd. Lecture topic: Use of radio broadcasting and social media for international marketing communications |
No tutorial this week. Compulsory attendance will be taken for the guest lecture |
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12 |
25th May |
Creative production presentations week 1 |
Creative production report submission to Faculty office Level 2; Building E4A on Monday 25th May by 4 pm. Turnitin closes on the same day at 6 pm |
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13 |
1st June |
Creative production presentations week 2 |
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Learning and Teaching Activities
Lectures
Tutorials
Policies and Procedures
Macquarie University policies and procedures are accessible from Policy Central. Students should be aware of the following policies in particular with regard to Learning and Teaching:
Academic Honesty Policy http://mq.edu.au/policy/docs/academic_honesty/policy.html
Assessment Policy http://mq.edu.au/policy/docs/assessment/policy.html
Grading Policy http://mq.edu.au/policy/docs/grading/policy.html
Grade Appeal Policy http://mq.edu.au/policy/docs/gradeappeal/policy.html
Grievance Management Policy http://mq.edu.au/policy/docs/grievance_management/policy.html
Disruption to Studies Policy http://www.mq.edu.au/policy/docs/disruption_studies/policy.html The Disruption to Studies Policy is effective from March 3 2014 and replaces the Special Consideration Policy.
In addition, a number of other policies can be found in the Learning and Teaching Category of Policy Central.
Student Code of Conduct
Macquarie University students have a responsibility to be familiar with the Student Code of Conduct: https://students.mq.edu.au/support/student_conduct/
Results
Results shown in iLearn, or released directly by your Unit Convenor, are not confirmed as they are subject to final approval by the University. Once approved, final results will be sent to your student email address and will be made available in eStudent. For more information visit ask.mq.edu.au.
Student Support
Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/
Learning Skills
Learning Skills (mq.edu.au/learningskills) provides academic writing resources and study strategies to improve your marks and take control of your study.
Student Services and Support
Students with a disability are encouraged to contact the Disability Service who can provide appropriate help with any issues that arise during their studies.
Student Enquiries
For all student enquiries, visit Student Connect at ask.mq.edu.au
IT Help
For help with University computer systems and technology, visit http://informatics.mq.edu.au/help/.
When using the University's IT, you must adhere to the Acceptable Use Policy. The policy applies to all who connect to the MQ network including students.
Graduate Capabilities
PG - Discipline Knowledge and Skills
Our postgraduates will be able to demonstrate a significantly enhanced depth and breadth of knowledge, scholarly understanding, and specific subject content knowledge in their chosen fields.
This graduate capability is supported by:
Learning outcomes
- To build on students' knowledge gained from undergraduate marketing fundamentals and develop a comprehensive understanding of marketing applications in the complexities of various international environments/contexts.
- To critically evaluate the formulation of marketing strategies and tactics that can be used in an international setting.
- To research and critically evaluate various cultural, social, economic and legal factors that influence the choice of market entry.
- To critically analyse a number of academic journal articles and to develop in-depth appropriate strategies and tactics for each of the marketing mix elements, based on solid research.
Assessment tasks
- Case Study
- Class Test
- Creative Production
PG - Critical, Analytical and Integrative Thinking
Our postgraduates will be capable of utilising and reflecting on prior knowledge and experience, of applying higher level critical thinking skills, and of integrating and synthesising learning and knowledge from a range of sources and environments. A characteristic of this form of thinking is the generation of new, professionally oriented knowledge through personal or group-based critique of practice and theory.
This graduate capability is supported by:
Learning outcomes
- To build on students' knowledge gained from undergraduate marketing fundamentals and develop a comprehensive understanding of marketing applications in the complexities of various international environments/contexts.
- To critically evaluate the formulation of marketing strategies and tactics that can be used in an international setting.
- To research and critically evaluate various cultural, social, economic and legal factors that influence the choice of market entry.
- To critically analyse a number of academic journal articles and to develop in-depth appropriate strategies and tactics for each of the marketing mix elements, based on solid research.
- To develop advanced and sophisticated skills in creatively building on existing research in the formulation and writing of a professionally presented (including a solid demonstration of scholarly skills) international marketing assignment
Assessment tasks
- Case Study
- Class Test
- Seminar
PG - Research and Problem Solving Capability
Our postgraduates will be capable of systematic enquiry; able to use research skills to create new knowledge that can be applied to real world issues, or contribute to a field of study or practice to enhance society. They will be capable of creative questioning, problem finding and problem solving.
This graduate capability is supported by:
Learning outcomes
- To critically evaluate the formulation of marketing strategies and tactics that can be used in an international setting.
- To research and critically evaluate various cultural, social, economic and legal factors that influence the choice of market entry.
- To critically analyse a number of academic journal articles and to develop in-depth appropriate strategies and tactics for each of the marketing mix elements, based on solid research.
- To develop advanced and sophisticated skills in creatively building on existing research in the formulation and writing of a professionally presented (including a solid demonstration of scholarly skills) international marketing assignment
Assessment tasks
- Class Test
- Seminar
- Creative Production
PG - Effective Communication
Our postgraduates will be able to communicate effectively and convey their views to different social, cultural, and professional audiences. They will be able to use a variety of technologically supported media to communicate with empathy using a range of written, spoken or visual formats.
This graduate capability is supported by:
Learning outcomes
- To build on students' knowledge gained from undergraduate marketing fundamentals and develop a comprehensive understanding of marketing applications in the complexities of various international environments/contexts.
- To develop advanced and sophisticated skills in creatively building on existing research in the formulation and writing of a professionally presented (including a solid demonstration of scholarly skills) international marketing assignment
Assessment tasks
- Case Study
- Seminar
- Creative Production
Changes from Previous Offering
The assessment tasks for this semester have been changed along with changes to lecture topic and material.
Research & Practice, Global & Sustainability
The unit is developed on current research and practice in International marketing.
Recomended Journals
- Journal of International Marketing
- International Journal of Research in Marketing
- Journal of Consumer Research
- Journal of Consumer Behaviour
- Journal of International Consumer Marketing
- European Journal of Marketing
- Journal of Services Research
- Journal of Marketing
- Journal of Brand Management
- International Marketing Review
- International Journal of Research in Marketing
Related Recommended Materials
For some topics your lecturer can give you references of extra reading material
Global context of the unit: The unit itself is based on international perspective. Each week students will learn how global business operate and can be operated. In addition, the assessment tasks outlined for this unit will develop students knowledge on current international business practices.
Sustainability context: The understanding of sustainability within international context will be emphasized in case study discussions and assessed course task.